SEO Insights
How understanding behavioural biases within decision making can better connect your SEO strategy with your audience
Posted by James Powley on July 29, 2020
Summary: Behavioural economics/biases are extremely prevalent within the strategies of other marketing channels, however not so much within SEO. This article looks at some of the ways various behavioural biases, such as social proof, can and should be incorporated into SEO strategies and implementations. Behavioural Biases within SEO As humans we’re not very logical when […]
…How to apply what we know about SEO to supermarket and grocery store search
Posted by Anna Hall on July 21, 2020
The grocery trade is booming. With the closure of smaller stores and restaurants leading consumers to rely on supermarkets and grocery stores for their essentials, March 2020 grocery sales figures in the UK were the highest ever recorded. A study by Kantar revealed that online grocery spend alone was 13% higher than the same period […]
…RemoteSEO Meetup – July 2020
Posted by Anna Hall on July 17, 2020
Blue Array NewsConferencesMeetups
Earlier this week we were back again for the third RemoteSEO Meetup. Judging by the number of attendees and questions asked in the chat, it was on a very important topic: How to influence stakeholders to prioritise SEO. Our three expert speakers, Kim Dewe, Maret Reutelingsperger and Ric Rodriguez, were on hand with their top […]
…Improving Time to First Byte (TTFB) – Optimisations you may not have considered
Posted by Luce Rawlings on July 15, 2020
Enhancing page speed is essential for both organic rankings and UX. Tools like Google PageSpeed Insights are a useful starting point for diagnosing areas for improvement and gaining top-level recommendations. However, areas such as Time To First Byte (TTFB) require deep consideration of technical factors which go beyond the recommendations often found in popular diagnosis […]
…How to build an SEO roadmap that delivers impact
Posted by Luci Wood on July 7, 2020
Business StrategySEOSEO Strategy
Summary SEO is often likened to a marathon, rather than a sprint. Unlike a traditional time-bound marketing campaign, SEO requires constant attention and work. Creating an SEO roadmap helps keep focus in check, supports cross-team collaboration, and can be a powerful tool for retaining clients. What do we mean by ‘roadmap’? Just as architectural drawings […]
…Why you can (and should) do more with seasonal SEO
Posted by Stephanie Whatley on June 30, 2020
Content and KeywordsKeyword ResearchSEOSEO Strategy
At the time of writing this article, there are only 178 days left until Christmas! In the middle of a springtime global pandemic, mince pies and Santa Claus may be the last things on your mind (but if Santa Claus is always on your mind, I’m not here to judge)! However, if you’re a marketer, […]
…RemoteSEO Meetup Roundup – June 2020
Posted by Anna Hall on June 25, 2020
Blue Array NewsConferencesMeetups
On what had to be the hottest day of the year so far, SEOs and Digital PR enthusiasts sheltered inside for the second RemoteSEO Meetup. The aim? To uncover the mystery of what journalists actually want from public relations. Despite the heat, our three expert speakers: Amie Sparrow, Abi Bennetts and Hannah Butcher kept their […]
…What’s next for schema – 4 predictions for how structured data will change in the next year
Posted by Tom Pool on June 23, 2020
Structured Data has long been supported by Google (and other Search Engines), and has been an easy win for some sites to implement markup that matches their industry. Structured Data is an ever-evolving facet of SEO, with many nuances. But where, exactly, is Structured Data going? Will it die an early death in the world […]
…Pro-tips: successful domain acquisitions
Posted by Ben Howe on June 16, 2020
Chapters Introduction Five credible types of domain acquisition Making the right judgement How to successfully vet opportunities Recognising snake oil when you see it Carrying out a domain transaction Post-acquisition: KPIs to consider Summary Introduction Contemporary SEO is hard work. Those who’ve been in the game long enough can reminisce about the hacks of yore, […]
…Faceted navigation: how to drive traffic to your website through filter optimisation
Posted by Luci Wood on April 23, 2020
In this article I’m going to talk about: The SEO best practices for managing faceted navigation on your website How to decide which filters to ‘open up’ for crawling and indexing How best to handle the most some common SEO issues causes by faceted navigation Jump forward to each section here: What is faceted navigation? […]
…Tackling the F-word – What we’ve done to support our furloughed staff
Posted by Vicky Kollnberger on April 22, 2020
HR has always had to adapt quickly to change, whether it be new guidelines, legal updates, contract changes, or just to keep on the pulse of innovative practices. Yet despite the speed of change, there has always been guidance in place to demonstrate and implement best practices. And then furloughing came along. What is furloughing? […]
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