SEO articles
Why is technical SEO still important?
Posted by Archie Keen on December 3, 2025
As SEOs, we can be somewhat sceptical of change. The good news is, here we will be discussing a long-lasting pillar of successful SEO strategies: technical SEO. Specifically, why tech SEO is still important today in a world of AI overviews, LLMs and ever-changing acronyms and buzzwords. Technical SEO is one of three core areas […]
…Why do consumer preferences matter in GEO?
Posted by Nathan Dugal on November 11, 2025
Generative Engine OptimisationSEO
Understanding consumer preferences has always been key for a brand to connect with its audience. With AI search now providing new ways for consumers to discover information, those consumer preferences are also shaping how visible brands are. Tools like ChatGPT and Google’s AI Mode reward the same qualities that users look for in real life: […]
…Why we chose B Corp™ as an SEO Agency and what it means day-to-day
Posted by Jenny Ovens on October 22, 2025
Editor’s note: Our MD, Jenny Ovens, recently discussed this topic on Growth Catalysts’ podcast, B Corp or Be Scrapped?. When we founded Blue Array in 2015, we knew that doing great SEO would only ever be part of the equation. What mattered most to us was how we did it: the people, the process, […]
…What the Recent Chrome Updates Mean for Organic Search
Posted by Chloe Smith on October 1, 2025
2025 has been the year of constant AI announcements, and Google shows no sign of slowing down any time soon. In this article, we’ll break down the recent Chrome updates, and what they might mean for search behaviour. What announcements did Google make about Chrome? On the 18th September, Google announced a slew of AI-related […]
…Can AI tell the truth? How LLMS protected Blue Array’s reputation from a scam
Posted by Simon Schnieders on September 23, 2025
There’s a fair amount of discourse, understandably, surrounding generative AI and its many applications. One thing that proves extremely interesting is its potential to build on and improve a brand’s reputation, as well as render that brand invisible if the sentiment surrounding it is negative. Here at Blue Array, we have firsthand experience of having […]
…Understanding ‘Best’ in AI responses: How LLMs Synthesise Content
Posted by Simon Schnieders on August 28, 2025
The search landscape is undergoing a profound transformation, arguably one of the biggest to date. There’s been a dramatic shift from traditional keyword-based information retrieval to sophisticated AI-driven information synthesis, driven by Large Language Models (LLMs). Understanding how this new technology reasons, identifies, and weighs information is becoming all the more important for search marketers. […]
…Blue Array’s Guide to Crafting Content for Humans, Search Engines and LLMs
Posted by Simon Schnieders on July 8, 2025
Content and KeywordsLarge Language ModelsSEOSEO Strategy
In the era of AI-powered platforms such as ChatGPT, Gemini, and other Large Language Models (LLMs), Blue Array recognises the need for a transformative approach to content creation. As LLMs become pivotal in guiding brand recommendations and product discovery, our strategies must evolve to ensure content is both discoverable and influential in AI-driven ecosystems. This […]
…The Death of the Click? How AI Search is Changing Traffic and What to Do About It
Posted by Simon Schnieders on June 23, 2025
‘The death of the click’, or zero-click from search, is happening. Perhaps not as dramatically as the term suggests, as we’ll explain in a bit, but major organic traffic changes are incoming. This, as you are likely already aware, all comes down to major changes in search technology—namely, the rollout of Gen AI—and how users […]
…Google I/O 25 Keynote in Summary
Posted by Jordan Francis on May 22, 2025
The Google I/O Keynote led to a host of announcements, including a multitude of changes and developments for search moving forward. Executive summary Google I/O is Google’s annual conference for announcing changes, additions, and new products across its full stack, like Android, AI, and Search. With the announcement that AI Overviews have more than 1.5 […]
…Preparing Your Brand in the AI Era: How Businesses Can Prepare Stakeholders
Posted by Simon Schnieders on May 14, 2025
The one thing that remains constant in search is the constant major changes that are pushed through. But, one of the biggest changes – a clickless web – is already happening. A period of big upheaval is on its way. This is all thanks to the impact of Generative AI and we’re starting to see […]
…A guide to App Store & Google Play ranking factors
Posted by Alex Marshall on April 17, 2025
As digitalisation continues to change and evolve, so does how we, as users, interact with digital search. It’s not only traditional websites that can be leveraged for search success – other digital platforms can be optimised too. This includes app providers like Apple App Store and Google Play Store. Optimising app listings in these spaces […]
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