SEO articles

How content decay is silently killing your organic growth

Posted by on February 8, 2023


Picture this. You’re executing a successful content strategy, organic traffic is rising, your content is moving up the SERPs and things are looking great, but then… Your growth slows, traffic starts to plateau and may even be in decline, nothing has changed, you’re still releasing content at a steady rate, and your rankings may not […]

Headless CMS and its SEO advantages

Posted by on February 1, 2023


A Content Management System (CMS) is a platform for creating, managing, and optimising digital content such as on web pages, blog posts, etc. There are two different types of content management systems each with its own flexibility to manage and optimise the content on a website. In this article, I am going to cover what […]

Blue Array lead the way in SEO automation in exclusive partnership with

Posted by on February 1, 2023


Blue Array, the UK’s largest specialist SEO agency, are excited to announce an industry changing partnership with, a leading SEO automation tool, to deliver on Performance SEO™. The future of automation in SEO is to play an even more significant role in the coming years as AI and machine learning capabilities develop, allowing for […]

The psychology behind search

Posted by on January 18, 2023


Throughout the day we make innumerable decisions – far too many to weigh up the ‘perfect’ option each time. To save time and energy, we use mental shortcuts, referred to by psychologists as heuristics. These mental shortcuts help us make ‘good enough’ decisions and conserve our brain power for more important tasks. Behavioural economics is […]

Blue Array announces Head of SEO

Posted by on December 7, 2022

Blue Array News

The UK’s largest SEO specialist agency has appointed Michael Stepney as their new Head of SEO. Stepney has over 20 years of experience in the SEO industry and has worked at Blue Array since 2018 as SEO & Innovation Director. Prior to this, he ran his own SEO agency. Stepney has been responsible for heading […]

Q3 customer NPS action report

Posted by on November 25, 2022

Blue Array News

You spoke, we listened: How we’re taking action from our clients’ NPS survey responses. Each quarter, we send out an NPS survey to all of our clients to see where we can make improvements to the way we work together. After all, feedback is essential to knowing where to begin making changes. We all receive […]

Key takeaways from BrightonSEO’s Digital PR Show

Posted by on November 1, 2022


The Online Digital PR Show last week showed how quickly the digital PR sector is evolving. All speakers agreed that digital PR is more important than ever given the current geopolitical and economic unpredictability. The event was held from 5 October to 7 October, with the main event occurring on Thursday the 6th and Friday […]

How to research organically valuable content ideas

Posted by on October 6, 2022

Content and Keywords

Evergreen content is just as important to content strategy as news or product copy. In this blog, we’ll explore how exactly we find potentially organically valuable content that will perform all year round, and for many years to come – and how we can measure success outside of organic search.  How do we know if […]…

LondonSEO Meetup – September 2022 roundup

Posted by on September 20, 2022


September’s edition of LondonSEO went off without a hitch recently, bringing SEO’s in from far and wide! Located in Shoreditch, our good friends at Wise (formerly TransferWise) provided the venue, supplying the perfect melting pot for SEO professionals from all around to network and listen to the talks. A huge thanks from ourselves to the […]

Google’s ‘helpful content’ update: What should you expect?

Posted by on September 1, 2022

Content and KeywordsGoogle Algorithm UpdatesSEO

2021 was the year of updates and it feels like we spent most of our time chasing headlines around what Google update might be coming next. We’ve all been at the edge of our seats, waiting for something big to happen. After the May 2022 Core update and various changes to product reviews and the […]

Ecosia search engine: a greener alternative to Google

Posted by on July 4, 2022


We all want to help the planet but it can be difficult to commit to the big changes in your daily lifestyle. An easy change anyone can make is with their web browsing and Ecosia is the dream for anyone looking for a greener alternative to their search engine. What is Ecosia? Ecosia is a […]