SEO articles
Proving the value of organic investment in SEO
Posted by Sophie Roberts on September 27, 2024
LondonSEO XL speaker guest post: Georgie Kemp This blog post is a summary of my talk at LondonSEO XL in June 2024. As an SEO Lead, I know just how challenging it can be to secure and maintain budgets for SEO initiatives. At LondonSEO XL 2024, I shared my approach to effectively communicating the value […]
…A basic guide to SEO A/B testing
Posted by Luke Murphy on August 6, 2024
SEOSEO StrategySite Performance
LondonSEO XL speaker guest post: Gus Pelogia This blog post is a summary of my talk at LondonSEO XL in June 2024. Back in December 2022, I was giving an end-of-year presentation to an R&D (Research and Development) higher-up at Indeed. Organic traffic and conversions were at 70% and 50% increase YoY for the specific […]
…Improve your campaigns with neurodiverse marketing best practices
Posted by Luke Murphy on July 25, 2024
LondonSEO XL speaker guest post: Myriam Jessier & Giulia Panozzo Marketing campaigns hyperfocus on market segmentation and personas…heavily biassed towards neurotypical people. Understanding how different folks in your consumer base process information is eye-opening. It makes for more inclusive content and effective campaigns. Neurodiversity, which includes conditions like ADHD, dyslexia, autism, dyspraxia, dyscalculia, and Tourette’s […]
…CRO and SEO: A winning combination for business growth
Posted by Lucy Naude on June 19, 2024
Introduction Conversion Rate Optimisation (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a lead magnet. When CRO and SEO are effectively implemented together, they can create a powerful synergy that maximises the performance of a […]
…Marketplace SEO: A beginner’s guide
Posted by Gregory Edwards on May 29, 2024
Traditional e-commerce websites aren’t the only places online where things can be bought and sold. Take the marketplace website. It’s likely that you’ll be familiar with these types of sites, and if you’ve clicked on this article, you might even run one yourself! If you manage a marketplace website, you might be wondering if SEO […]
…Top 5 search engines you didn’t know existed
Posted by Rachel Abraham on May 7, 2024
I bet I can tell what you’re thinking… Think of any search engine. You thought of Google, didn’t you? While there are over 100 different search engines around the world, Google is the biggest of them all. As the most popular search engine, Google has a monopoly on search. As a result, we often fall […]
…How to combine SEO and CRO
Posted by James Pearce on April 24, 2024
As Google becomes even more user focused, SEOs need to ensure that their strategies, as well as overall marketing objectives, prioritise them in lieu of these updates. Part of this is ensuring that the whole of the user journey is captured and catered to. With the helpful content update, site speed, and mobile friendliness updates, […]
…What is information architecture in SEO?
Posted by Jordan Francis on April 2, 2024
If you’re in the SEO industry, you may have heard the term ‘information architecture’ floating around. But what exactly is it, and how does it relate to SEO? Like any successful marketing strategy, it’s important to understand information architecture in relation to marketing as a whole. This includes SEO as well as other marketing activities. […]
…6 trends & predictions for SEO in 2024
Posted by Luci Wood on March 14, 2024
With the long, dark nights of January and February now over, the signs of Spring are beginning to peek through. Now that we’re firmly into 2024, we’re taking a look at some of the key trends and predictions for organic search in the months ahead. We spoke to a few folks from around the industry […]…Does AI have a role to play in SEO?
Posted by Jake Evans on January 15, 2024
AI has gained a bit of a reputation, especially in the SEO industry. Discussions about the role it plays in SEO, its ethics, and its future impact are all hot topics. However, it’s important to dispel some of the fear mongering that can arise. AI itself is a neutral tool that can either be used […]
…Why should I invest my seed or series funding in SEO?
Posted by Liam Quinn on November 23, 2023
When you’re on a startup journey, weighing up where to invest your funding is one of the biggest initial decisions you’ll face. There’s a huge amount of factors to consider, especially when you have a range of stakeholders to answer to and key objectives you want to quickly achieve. So when it comes to deciding […]
…