SEO Insights
Blue Array Appoints New Head of Digital PR – Jodie Harris
Posted by David Gale on August 18, 2021
Blue Array are excited to announce the appointment of Jodie Harris to head up the Digital PR department at the agency. Jodie has over 13 years experience in public relations and was one of the first Digital PR’s to enter the search space after joining MediaVision in 2012. She has successfully developed and led a […]
…Using SEO To Help Build Brand Awareness
Posted by David Gale on August 12, 2021
SEO, or Search Engine Optimisation, is an effective strategy for driving website traffic and increasing sales, but many marketers don’t realise the important role it can play in brand awareness. Building a well-known brand among your target audience is essential for success and a common goal for all brand managers and marketers. Your brand is […]
…Preparing for Google’s Page Experience update: three businesses share their stories
Posted by Luci Wood on July 28, 2021
Google Algorithm UpdatesSEOSite Performance
Just like loungewear and ‘you’re on mute’, the buzz around ‘Core Web Vitals’ has been a staple of 2021 for SEOs across the world. As we now head into the much anticipated rollout-out phase of Google’s Page Experience update, we caught up with a few of our clients to see how they’ve been getting on […]
…How to choose the right SEO agency
Posted by Simon Schnieders on July 20, 2021
SEO – get it right, and it will deliver fantastic business results with a strong ROI. After all, 68% of online experiences start with a search engine. Whether you’re looking for leads or sales, a well-executed SEO plan can drive performance that will have a positive impact on your business goals. Getting SEO right takes expertise, […]…The Blue Array Broadcast Episode Three – Matt Johnson, Senior Growth Marketing Manager at GoCardless
Posted by David Gale on June 23, 2021
Episode Summary Hello, and welcome to the latest edition of the Blue Array broadcast. This week I had the opportunity to speak with Matt Johnson, senior growth marketing manager at GoCardless. During our conversation, we discussed GoCardless, his award winning content strategy, which has helped them to achieve incredible organic growth over the past 18 […]
…Pitching SEO to the C-suite and embedding it into your organisation
Posted by David Gale on June 5, 2021
The importance of SEO to a modern-day digital marketing plan is non-negotiable, but it’s not always easy to secure the resources or budgets needed for implementation. This is usually because the business decision makers, sitting at board and C suite level, don’t understand its potential value to the business or why it should be prioritised […]
…The Blue Array Broadcast Episode Two – Andrew Jervis, Co-Founder of ClickMechanic
Posted by David Gale on April 22, 2021
Episode Summary In this week’s edition we are joined by Andrew Jervis, the CEO and co-founder of ClickMechanic. ClickMechanic is the UK’s market leading platform that connects car owners who need repairs, servicing and inspections to the UK’s best mechanics. Andrew discusses the formation of clickMechanic and its origins back in 2012. We have a […]
…The Blue Array Broadcast Episode One – James McAulay, Encore Musicians
Posted by David Gale on March 21, 2021
Episode Summary In our debut episode David Gale (Business Marketing Director) had the pleasure of speaking with James McAulay, the co-founder and CEO of Encore Musicians – one of the largest marketplaces for booking live musicians in the world. James reflects on the challenges he and his business faced during the pandemic last year, and […]
…RemoteSEO Meetup Roundup – December 2020
Posted by Luci Wood on December 18, 2020
Mince pies at the ready! On Wednesday, we were back online for our last RemoteSEOMeetup of 2020, and a very festive one it was too (well, Amie was wearing a Santa hat). What better way to finish up the year than with a reflection on whether backlinks are still relevant to our SEO efforts. In […]
…The effect of the Google December Broad Core Algorithm update on voucher and couponing sites
Posted by Chloe Smith on December 17, 2020
Google Algorithm UpdatesSEOSite Performance
On the 3rd December, Google announced the December 2020 broad core algorithm update. It was unexpected and marked the end of a considerable gap between updates; the last broad core algorithm update was in May 2020. Broad core algorithm updates don’t introduce any new ranking factors but instead act as a rebalancing of existing ones. […]
…Unconscious biases – why we’ve updated our recruitment processes
Posted by Luci Wood on December 1, 2020
2020 has not just been a significant year because of the global Covid-19 pandemic. It’s also been a year where, quite rightly, an increased amount of focus has been placed on the inequalities that exist in the world, and in our workplaces. Of course, we want our employees to feel like Blue Array is a […]
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