SEO Insights

Four myths of SEO

Posted by on October 26, 2020

SEOSEO Strategy

Recently I was invited to talk on a webinar about “the four myths of SEO” which covered “links don’t matter, SEO is about gaining keyword rankings, ranking #1 for a core keyword is the best way to “win” SEO and SEO isn’t measurable.” These are all incredibly interesting topics and an hour-long webinar simply wasn’t […]

RemoteSEO Meetup Roundup – October 2020

Posted by on October 21, 2020

Content and KeywordsMeetupsSEO

On a rather chilly afternoon in October, we were back online to enjoy the warm fuzzy feeling you get when SEOs share knowledge on the hot topic of keywords. In their presentations, our three expert speakers, Jamie Grant, James Brockbank and Alina Ghost, shared their best practices for using keyword research to form intent optimisation […]

Desktop vs. Mobile Search: The Impact of Coronavirus

Posted by on October 20, 2020

SEO

It wasn’t that long ago that we were all going mobile crazy. Talk moved from ‘That Flash banner looks great on my monitor screen’ to ‘What do you mean Flash isn’t supported on iPhones?’ in one fell swoop, and it felt like we were all mobile-first for good. But then coronavirus reared its ugly head, […]

Blue Array Appoints New Managing Director

Posted by on September 27, 2020

Blue Array News

The UK’s most popular and largest specialist SEO agency, Blue Array, has appointed Stephanie Emmanouel as its Managing Director. Stephanie will be responsible for Blue Array’s operations as of 1 October 2020. Stephanie’s appointment marks the start of an exciting new chapter for the SEO agency, founded by industry expert, Simon Schnieders, who’s spent his […]

The ‘single source of truth’: How to retain clients (and avoid getting fired)

Posted by on September 24, 2020

Business StrategySEOSEO Strategy

Read time: 9 minutes Why clients fire agencies In 2014, Australian marketing guru Darren Wolley responded to the latest Forrester Digital Outlook survey in The Guardian. On agency-client retention, his analysis was that clients often use data to post-rationalise a “largely emotional response” to ending agency relationships. This led to the claim; “it’s all about […]

RemoteSEO Meetup Roundup – September 2020

Posted by on September 11, 2020

Data and AnalyticsMeetupsSEOSEO Strategy

With the summer winding down in the UK, we were back online for September’s edition of the RemoteSEO Meetup. This time, we focused on one of the most essential parts of our jobs that is often overlooked: Using data and reporting to drive decision making in SEO. In their presentations, our three expert speakers and […]

RemoteSEO Meetup Roundup – August 2020

Posted by on August 19, 2020

MeetupsSEOTechnical SEO

Do you remember when I said our June RemoteSEO Meetup was on the hottest day of the year? Well, it turned out to be nothing compared to the near 40 degree heat that our speakers faced at the fourth RemoteSEO Meetup! How fitting that it was on an equally hot topic: Mastering SEO for Large […]

How understanding behavioural biases within decision making can better connect your SEO strategy with your audience

Posted by on July 29, 2020

SEOSEO Strategy

Summary: Behavioural economics/biases are extremely prevalent within the strategies of other marketing channels, however not so much within SEO. This article looks at some of the ways various behavioural biases, such as social proof, can and should be incorporated into SEO strategies and implementations. Behavioural Biases within SEO As humans we’re not very logical when […]

How to apply what we know about SEO to supermarket and grocery store search

Posted by on July 21, 2020

Ecommerce SEOSEO Strategy

The grocery trade is booming. With the closure of smaller stores and restaurants leading consumers to rely on supermarkets and grocery stores for their essentials, March 2020 grocery sales figures in the UK were the highest ever recorded. A study by Kantar revealed that online grocery spend alone was 13% higher than the same period […]

RemoteSEO Meetup – July 2020

Posted by on July 17, 2020

Blue Array NewsConferencesMeetups

Earlier this week we were back again for the third RemoteSEO Meetup. Judging by the number of attendees and questions asked in the chat, it was on a very important topic: How to influence stakeholders to prioritise SEO. Our three expert speakers, Kim Dewe, Maret Reutelingsperger and Ric Rodriguez, were on hand with their top […]

Improving Time to First Byte (TTFB) – Optimisations you may not have considered

Posted by on July 15, 2020

Technical SEO

Enhancing page speed is essential for both organic rankings and UX. Tools like Google PageSpeed Insights are a useful starting point for diagnosing areas for improvement and gaining top-level recommendations. However, areas such as Time To First Byte (TTFB) require deep consideration of technical factors which go beyond the recommendations often found in popular diagnosis […]