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SEO Audit

SEO Auditing Services

Professional, in-depth SEO workshops and auditing

Not seeing the organic results you’d hope for? We’ll find exactly what’s hampering your success with our thorough SEO workshop and audit.

Each engagement with Blue Array begins with a two day workshop. These immersion sessions help us to align with your organisation and its goals with all relevant stakeholders. Workshops have proven to deliver better engagement from our customers, better relationships and much better outcomes than without. Our workshops take two days of preparation, facilitating and documenting. The involvement of customers in the workshop is roughly around 4 hours.
Choose from three levels of audit

Choose from three levels of audit

We offer three levels of audit to suit your business and budget. Within all three audit types, we’ll propose ‘strategic enablers’. These are the ‘needle movers’ for your business that will form the core pillars of your roadmap.
Get on top of your technical SEO

Get on top of your technical SEO

Technical issues can be the barrier between a good site performing well organically or not. As part of the audit, you’ll receive a prioritised technical SEO backlog so you can start ticking things off immediately.
Hit the ground running

Hit the ground running

We’ll also provide you with a first iteration of an SEO roadmap for the next 12-18 months. This outlines key SEO projects month-by-month that we believe offer the best opportunity for your business.
Once we’ve completed your audit, we’ll present our findings to you via video conference. This presentation usually lasts 90 minutes and gives you and your team the opportunity to ask any questions you may have.

North Star Goals®

Finally, we’ll agree with you on ‘North Star Goals®’. Typically these are conversion oriented metrics that we align towards via your roadmap. You’ll have a clear understanding of what we’re able to achieve together and what needs to be done to get there. A guiding North Star for our relationship together.

Silver Package

8 days

£7,600+VAT

Our Silver Workshop and Audit is designed for smaller sites and includes a day of technical auditing, including a 5,000 page crawl of your site and 50 manual technical checks.

Gold Package

10 days

£9,500+VAT

Our Gold Workshop and Audit includes a 50,000 page crawl of your site and 175 manual technical checks, plus all the other aspects of the Silver level.

Platinum Package

14 days

£13,300+VAT

For very large sites, or those seeking an in-depth audit for their site, we recommend the advanced audit.

Workshop onboarding

  • Understanding your journey so far and facilitators
  • Customer personas, pains and gains
  • Clarifying the goals of SEO and the business case
  • Heaven and hell outcomes
  • Understanding likely obstacles to progress
  • Much more…

Workshop onboarding

  • Understanding your journey so far and facilitators
  • Customer personas, pains and gains
  • Clarifying the goals of SEO and the business case
  • Heaven and hell outcomes
  • Understanding likely obstacles to progress
  • Much more…

Workshop onboarding

  • Understanding your journey so far and facilitators
  • Customer personas, pains and gains
  • Clarifying the goals of SEO and the business case
  • Heaven and hell outcomes
  • Understanding likely obstacles to progress
  • Much more…

The opportunity

  • Size of prize’ based on keyword gap analysis and in-play keywords
  • “Status of your industry” analysis

The opportunity

  • Size of prize’ based on keyword gap analysis and in-play keywords
  • “Status of your industry” analysis

The opportunity

  • Size of prize’ based on keyword gap analysis and in-play keywords
  • “Status of your industry” analysis

Technical

  • Website crawl
  • Structured data test
  • Mobile friendly test
  • 50+ checks

Technical

  • All areas of Silver
  • 50,000 page crawl
  • Top 15,000 legacy page crawl
  • XML sitemap crawl
  • 175+ checks

Technical

  • All areas of Gold
  • 24 hour crawl of site
  • Check for hosting issues
  • Log file analysis
  • 200+ checks

Analytics

  • Entrances by medium
  • Organic traffic over last 12-18 months
  • Organic traffic breakdown by category
  • Organic traffic breakdown by device
  • Brand vs. non-brand traffic overview

Analytics

  • All areas of Silver
  • Algorithm impact check

Analytics

  • All areas of Gold

Keywords & Content

  • Keyword overlaps with top competitors
  • Keyword gap exploration
  • Search Console opportunities

Keywords & Content

  • All areas of Silver
  • Prominent keyword trend opportunities
  • URLs with the most clicks and impressions
  • Featured snippet visibility
  • More

Keywords & Content (3.5 days)

  • All areas of Gold
  • Keyword URL Changes
  • The SERP landscape
  • More

Backlinks

  • Backlink profile vs. competitors
  • Top 1,000 legacy page crawl

Backlinks

  • Backlink profile vs. competitors
  • Top 15,000 legacy page crawl

Backlinks

  • All areas of Gold
  • ‘Toxic’ backlink review
  • Disavow review
  • Detail of competitor strategies

Deliverables

  • Presentation
  • Development backlog
  • 18 month roadmap
  • North Star Goals®

Deliverables

  • Presentation
  • Development backlog
  • 18 month roadmap
  • North Star Goals®

Deliverables

  • Presentation
  • Development backlog
  • 18 month roadmap
  • North Star Goals®

Get in touch today

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