Alex Marshall

Posts by Alex Marshall

A guide to App Store & Google Play ranking factors

Posted by on April 17, 2025

As digitalisation continues to change and evolve, so does how we, as users, interact with digital search. It’s not only traditional websites that can be leveraged for search success – other digital platforms can be optimised too. This includes app providers like Apple App Store and Google Play Store. Optimising app listings in these spaces […]

5 must-do things before you migrate a website

Posted by on February 4, 2025

Migrating a website is a major project and shouldn’t be undertaken lightly. On the surface, it may seem like it’d be a straightforward case of just switching CMS or URL with a few clicks. But the reality of a website migration involves making your way through multiple stages to ensure you don’t lose out on […]