Generative Engine Optimisation (GEO)
Ensuring your brand dominates the AI-powered results.
Artificial Intelligence (AI) is the new industrial revolution, it’s also transforming how we search for and consume information. To stay relevant, your brand needs to be visible where your audience is looking – and increasingly, that’s within GenAI powered by LLMs such as ChatGPT, Gemini and Llama.
What is GEO?
GEO, or Generative Engine Optimisation, is a set of bleeding edge tactics alongside an overarching strategy that ensures your brand is not only found by traditional search engines but also prominently featured and cited in responses generated by GenAI.
This means when your target audience seeks solutions, services, or information related to your product or service, your brand is front and centre.
‘GEO’ is a new term and not completely agreed upon as an industry standard. Other terms which have the same meaning are;
- AEO (Answer Engine Optimisation)
- AIO (AI Optimisation)
Why GEO Matters.
First mover advantage
Moating out competitors can make you synonymous with your product or service in this new frontier.
Increased visibility
Dominate the AI-powered digital landscape and capture the attention of your target audience precisely when they’re seeking solutions.
Enhanced brand authority
Position your brand as a trusted source of information in the eyes of both your audience and GenAI.
How we’ll help you win the future with GEO.
Our team of experts leverages the latest tools in AI visibility and provides regular reporting on:
- AI word association with sentiment analysis for your brand
- Consumer preferences. How likely an AI model is to drive attention to your brand
- Citation analysis to understand and offer solutions to visibility gaps and/or negative sentiment
- Reporting across OpenAI, Gemini & Meta
- Benchmarking against key competitors
- And much more…
We focus on:
- Content discoverability and optimisation for both LLMs and retrieval-augmented generation (RAG)
- Multi-platform content monitoring and distribution
- Technical optimisation
- Bleeding edge proprietary techniques
- Continuous monitoring & optimisation
- And much more…
GEO: The Next Evolution of SEO.
Think of GEO as the next step in the evolution of search engine optimisation. Much like how retail evolved from shops to online storefronts, GEO represents the natural progression of SEO in the age of AI.
Don’t get left behind.
Contact us today to learn how our GEO services can pioneer your brand’s visibility and drive unparalleled results in this new frontier, of AI-driven discovery.
“I would recommend Blue Array in a heartbeat. From the initial pitch (which they won hands down) right through to the daily running of our account, I have been so impressed. Not only by their knowledge and expertise, which runs through everyone working on our brands, but also the level of professionalism and processes in place.”
Verity Kick, Marketing Director at Oak Tree Mobility