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Category: YouTube

Video featured snippets – Should marketers be optimising for them?

November 7, 2017

Video snippets are starting to appear increasingly in Google’s SERPs, often replacing the “traditional” text-based featured snippets we have now seen for a few years.   With this being a fresh new tactic, it seems many are trying to optimise their videos to gain this featured snippet position. However, are we focusing on this prematurely? […]