SEO Training Courses
Elevate your SEO skills with expert-led, hands-on training.
Unlock the full potential of Search Engine Optimisation with our industry-leading training. Whether you’re a seasoned marketer or new to SEO, our expert-led sessions equip you with the latest strategies and actionable insights to boost your brand’s visibility and performance. Choose from our scheduled courses or book a tailored training day designed for your business needs.
Take your SEO skills to the next level with training designed to empower you with the knowledge and tools you need to succeed.
As one of the UK’s leading SEO agencies, we’re passionate about sharing our expertise to help you stay ahead of the curve. Our training offers real-world strategies, best practices, and insider knowledge to ensure you’re one step ahead in the ever-evolving world of search.
Learn from experts, maintain a competitive edge and transform your SEO skills with Blue Array training.
The benefits of training with Blue Array.
Learn from industry experts
Our SEO trainers are seasoned professionals with years of real-world experience across diverse industries, ensuring you learn from experts who know what works.
Stay ahead of the competition
Learn the latest techniques, best practices, and insider tips from experts who are actively shaping the industry.
Practical, results-driven training
Walk away with actionable strategies you can implement straight away to improve your organic search performance.
Upcoming courses.
Our courses equip SEOs with the expertise and practical skills needed to excel in all key areas of organic search. Whether you’re a beginner or an experienced professional, you’ll gain hands-on knowledge, real-world insights, and actionable strategies you can apply immediately to drive measurable results. With only 16 seats available on each course, you get a highly interactive learning experience, personalised support from our experts, and the chance to engage in meaningful discussions with like-minded professionals.
Digital PR Course.
Date: Tuesday 10th June
Time: 10:00 – 13:00
Duration: 3 hours
Location: Virtual
Price: £250
Learn how to amplify your online presence with Digital PR techniques that enhance authority and earn high-quality backlinks. Ideal for PR professionals and marketers looking to improve their SEO strategy.
Digital PR for SEO vs Traditional
- What is digital PR?
- How can it play into SEO?
Digital PR Techniques & Practices
- Researching your topic
- Creating an editorial calendar
- Tips for digital PR techniques
Measuring Campaign Success
- Metrics to track for your campaigns
- Tools to help assess success
Technical SEO Course.
Date: Wednesday 15th October
Time: 9:40 – 16:30
Duration: 6 hours (subject to additional points)
Location: Work.Life St Cross Street
Price: £500
Take a deep dive into technical SEO, ideal for those with prior knowledge. Cover key areas like crawling, indexing, HTTP headers, and advanced topics like hreflang and schema.
Introduction to Technical SEO
- What does it include
- Why is it important
- Common technical SEO problems
Crawling & Indexing
- Reviewing crawl budget
- Controlling your crawling/indexing
- Other elements that impact crawling/indexing
Page Experience
- What is page speed & Core Web Vitals?
- Why is it important?
- How can you test and optimise it?
Other Technical Issues (optional)
- Duplicate content
- Internationalisation
- Schema
Bespoke SEO training tailored to your business.
Looking for SEO training designed around your unique business needs? Our tailored training days are built specifically for your team—whether you’re a startup, an in-house marketing team, or an enterprise brand. We customise each session to align with your goals, industry, and challenges, ensuring you gain expert insights, hands-on strategies, and practical takeaways to drive real results in organic search.
SEO auditing.
Learn how to test your site from an SEO perspective, and how to fix any issues that you may come across. In just one day you’ll learn how to audit a website, and build a backlog of actions to help ensure the best possible appearance within Search. We’ll cover all 3 major pillars of SEO (technical, content & links), and how to audit each of these effectively.
In addition, we’ll go over a number of useful tools, tips and tricks to help ensure you get the most out of your auditing process. This is for anyone who would like to learn more about the SEO auditing process, or wants to brush up on their SEO auditing skills.
Content.
Help your internal teams understand the what and why of search and user-first content, and help them effectively create content that ranks well. We’ll explore how to create user-first content, how to identify content opportunities, and how to stay ahead of EEAT guidelines. This training is for those who want to upskill their content game, or just learn a little bit more about this area of SEO.
Bespoke training.
Would you like to have a more bespoke training course built just for you or your company? We work with a number of our existing clients to create unique training content that is tailored to their exact needs = and we’d now like to offer this to the wider community. If you’d like a more bespoke offering, contact us for a conversation about your training needs.
Technical SEO.
Ensure you’re following the best practice for technical SEO, and providing Search Engines the best possible impression of your site. This course is for anyone looking to improve their knowledge of the technical side of SEO. We’ll go into detail on a number of areas of technical SEO, and ensure that you get as well rounded knowledge of this complex topic.
Bespoke training pricing structure.
Single ticket |
Multi-ticket |
In-house team training |
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Training as part of a larger group. Maximum of 16 people in total to attend, with a wide variety of experience. If booking onto more than one of our training courses, a discount will be given. |
Training for more than one person, as part of a larger group of people. Maximum of 16 people to attend. |
Training for your in-house team, with a maximum of 16 attendees. Fully customised training for your website/s & niche. Focusing only on the areas that matter most to you. |
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£500 pp (£400 pp for returning customers) |
£450 pp |
Starting from £5000 pp Contact us for a bespoke price |
If you’re interested in Blue Array’s SEO training courses, please get in touch today.
“Blue Array’s content efforts have resulted in some really promising year-on-year increases and we now want to apply content production to our sister brands. Key results have included an improved conversion rate from organic search, and a 252% increase in 1-10 ranking position”
Denisse Diaz, Marketing Director at Global University Systems