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Category: Video SEO

Video featured snippets – Should marketers be optimising for them?

November 7, 2017

Video snippets are starting to appear increasingly in Google’s SERPs, often replacing the “traditional” text-based featured snippets we have now seen for a few years.   With this being a fresh new tactic, it seems many are trying to optimise their videos to gain this featured snippet position. However, are we focusing on this prematurely? […]

Why you should be using content marketing and how to ensure it works for you

October 29, 2017

Almost every business is now using content marketing in their business strategies – content marketing was rated the most important technique for driving incremental sales this year by ‘Smart Insights’ in their 2017 marketing trends article Content marketing can offer huge potential business growth in many forms and mediums. However, if the content you are […]