Blue Array Advantage
Drive organic growth with a bespoke SEO approach.
Blue Array Advantage is our flagship SEO service, designed for established businesses ready to drive meaningful organic growth. We deliver tailored strategies that overcome challenges and unlock new opportunities for success.
With a wealth of experience across diverse sectors, we develop data-driven SEO strategies designed to meet your unique business goals. Our focus is on delivering sustainable, measurable results that position you for long-term growth.
We work seamlessly with your developers, content creators, and stakeholders to ensure every element of your SEO strategy is implemented flawlessly. Our collaborative approach integrates perfectly with your wider business objectives.
What’s included in your Blue Array Advantage journey.
Step 1
Initial consultation – Setting the stage for success.
Led by: One of our experienced Strategy Directors.
Focus areas:
- Deep dive into your business’s journey so far.
- Identification of key customer personas, pain points, and opportunities.
- Alignment on your goals, vision, and competitive landscape.
- Establishing KPIs and identifying potential obstacles.
Outcome: A clear understanding of where you are, where you want to go, and how we’ll get there.
What we’ll need from you.
- Designate stakeholders and main points of contact (POCs).
- Dedicate 4 hours for an engaging and interactive workshop.
- Collaborate with us using tools like Miro.
- Bring a collaborative mindset. These sessions are fun, enlightening, and impactful!
Step 2
Month one – Laying the foundations.
Comprehensive audit of your website and SEO strategies:
- Technical health check: Crawlability, site speed, indexing, pagination, and more.
- Performance review: Analysis of organic traffic, backlink profile, and keyword gaps.
- Competitor insights: Benchmarking against industry leaders.
Roadmap creation: Defining a tailored SEO strategy aligned with your business objectives and setting your North Star Goal.
What we’ll need from you.
- Address technical issues highlighted in our audit.
- Collaborate on finalising the roadmap.
- Approve your North Star Goal for measurable progress.
Step 3
Month two – Building momentum.
Keyword mastery:
- Technical health check: Crawlability, site speed, indexing, pagination, and more.
- Performance review: Analysis of organic traffic, backlink profile, and keyword gaps.
- Competitor insights: Benchmarking against industry leaders.
Performance tracking: Designing your monthly reports to reflect your goals.
Regular updates: Scheduling bi-monthly calls to keep you informed and engaged.
What we’ll need from you.
- Validate our keyword universe and approve changes to your site structure.
- Align with us on the content strategy and reporting metrics.
Step 4
Month three – Driving results.
Execution of your SEO roadmap: With ROI typically realised within 4–12 months.
Daily monitoring: Proactive alerts to address any major issues.
Ongoing support:
- Bi-weekly check-ins with your dedicated Account Manager.
- Monthly performance reports and insights.
- Quarterly face-to-face reviews (for retainers of 10+ days/month).
Continuous optimisation: Refining the roadmap to maximise your ROI.
Knowledge sharing: Empowering your team with actionable insights and expertise.
What we’ll need from you.
- Implement recommendations promptly.
- Keep us informed about changes or events that might affect SEO.
- Share feedback to help us tailor your experience.
The Private Office – Increasing organic entrances through technical and topical prowess.
The story.
The Private Office (TPO) are an unbiased financial advisory firm who provide independent advice but lacked the visibility and authority to consistently rank well for competitive search terms.
The goal.
The objective for TPO was to achieve a YoY uplift in organic entrances to the site from 8,598 a month to 18,000 a month (109%).
The approach.
Creating a natural space on the site for evergreen, informational content to sit within and then build out the variety of topics and keywords we were targeting with new content once these information architecture improvements had proven to be successful.We identified content gaps around the clients existing pillar topics as a start point as we felt this would likely be where a lot of their authority already was. This proved to be successful and gave us the perfect foundation to begin expanding on these topics, targeting a larger variety of keywords as well as improving topical authority.
The results
+147%
Increase in organic entrances
Comparing August 2021 to August 2022, increased organic traffic by 147%.
+356%
Increase in traffic to the /insights/ folder.
Evergreen content in this folder received 10,294 entrances in August 2022, up 356% YoY.
Why choose Blue Array Advantage?
Tailored Strategies
Our solutions are crafted specifically for your business, ensuring alignment with your unique goals and challenges.
High ROI Potential
With focused, data-driven strategies, we aim to deliver measurable returns that make a lasting impact.
Specialist Expertise
As a 100% SEO-focused agency, we live and breathe search engine optimisation, ensuring top-tier results for every client.
Is Blue Array Advantage right for your business?
Our service is ideal for companies that:
- Have organic search as a core part of their strategy.
- Offer distinctive products or services that stand out in the market.
- Can implement recommendations and adapt their website as needed.
- Are committed to long-term growth through sustainable SEO and GEO practices.
Flexible retainers, designed around you.
Our retainers start from just £950/day + VAT on a three-month rolling contract. We recommend beginning with a comprehensive audit to uncover opportunities and set the stage for your SEO success. Retainer options range from 4 to 10+ days per month, depending on your business needs
Save My Exams – Visibility recovery & growth post migration.
The story.
After a domain migration, Save My Exams had seen a drop in traffic and visibility compared to their performance pre migration and as a result wanted to understand the reasons for this and how they could overcome it.
The goal.
Identify key growth areas with clear prioritisation that allows Save My Exams to increase their keyword ranking, visibility and consequently, organic traffic.
The approach.
The Blue Array team conducted a thorough technical audit of the Save My Exams site as this was a clear area for opportunity if they could perfect some of the unique, challenging technical aspects of their site.
As well as this, there was also an in-depth analysis of the content opportunities, the existing backlink profile and site architecture giving the best practice and approach for these areas moving forward.
The results
+248%
Increase in organic visibility from the start of the project to the peak visibility
(December 23 vs March 24)
Ready to unlock your SEO potential? Contact us today and start your Blue Array Advantage journey.
“I would recommend Blue Array in a heartbeat. From the initial pitch (which they won hands down) right through to the daily running of our account, I have been so impressed. Not only by their knowledge and expertise, which runs through everyone working on our brands, but also the level of professionalism and processes in place.”
Verity Kick, Marketing Director at Oak Tree Mobility