SEO Insights > Category: SEO

Why UX should be a string in your SEO bow

Posted by on September 22, 2021

On 9th September, I spoke at BrightonSEO about UX and SEO: their similarities, crossovers and how to employ mindsets from both disciplines to supercharge your SEO strategy. If you missed the live talk, you can catch the recorded version on 23rd September at 15:30 BST. Sign up here. In this article, I’ll cover the key […]

Beyond Google & Bing: The Other ‘Search Engines’ You Should Be Optimising For

Posted by on September 14, 2021

If your brand’s only goal is to reach the top of Google, Bing or other traditional search engines, you’re missing out on a huge opportunity to reach an even bigger audience. Find out which other platforms you should be optimising for (and how!) in this handy guide for digital marketers.  Think of it like this: […]

Preparing for Google’s Page Experience update: three businesses share their stories

Posted by on July 28, 2021

Just like loungewear and ‘you’re on mute’, the buzz around ‘Core Web Vitals’ has been a staple of 2021 for SEOs across the world.  As we now head into the much anticipated rollout-out phase of Google’s Page Experience update, we caught up with a few of our clients to see how they’ve been getting on […]

RemoteSEO Meetup Roundup – December 2020

Posted by on December 18, 2020

Mince pies at the ready! On Wednesday, we were back online for our last RemoteSEOMeetup of 2020, and a very festive one it was too (well, Amie was wearing a Santa hat). What better way to finish up the year than with a reflection on whether backlinks are still relevant to our SEO efforts. In […]

The effect of the Google December Broad Core Algorithm update on voucher and couponing sites

Posted by on December 17, 2020

On the 3rd December, Google announced the December 2020 broad core algorithm update. It was unexpected and marked the end of a considerable gap between updates; the last broad core algorithm update was in May 2020. Broad core algorithm updates don’t introduce any new ranking factors but instead act as a rebalancing of existing ones. […]

4 important insights I’ve gained about SEO reporting

Posted by on November 3, 2020

They say ‘if you can’t measure it, you can’t manage it’. Whilst not everything is easily quantifiable, there’s a lot to be said for understanding the metrics that matter, why they’re important and how best to draw insights and actions from them. As an SEO specialist, having worked through several large-scale migrations and on huge […]

Four myths of SEO

Posted by on October 26, 2020

Recently I was invited to talk on a webinar about “the four myths of SEO” which covered “links don’t matter, SEO is about gaining keyword rankings, ranking #1 for a core keyword is the best way to “win” SEO and SEO isn’t measurable.” These are all incredibly interesting topics and an hour-long webinar simply wasn’t […]

RemoteSEO Meetup Roundup – October 2020

Posted by on October 21, 2020

On a rather chilly afternoon in October, we were back online to enjoy the warm fuzzy feeling you get when SEOs share knowledge on the hot topic of keywords. In their presentations, our three expert speakers, Jamie Grant, James Brockbank and Alina Ghost, shared their best practices for using keyword research to form intent optimisation […]

Desktop vs. Mobile Search: The Impact of Coronavirus

Posted by on October 20, 2020

It wasn’t that long ago that we were all going mobile crazy. Talk moved from ‘That Flash banner looks great on my monitor screen’ to ‘What do you mean Flash isn’t supported on iPhones?’ in one fell swoop, and it felt like we were all mobile-first for good. But then coronavirus reared its ugly head, […]

The ‘single source of truth’: How to retain clients (and avoid getting fired)

Posted by on September 24, 2020

Read time: 9 minutes Why clients fire agencies In 2014, Australian marketing guru Darren Wolley responded to the latest Forrester Digital Outlook survey in The Guardian. On agency-client retention, his analysis was that clients often use data to post-rationalise a “largely emotional response” to ending agency relationships. This led to the claim; “it’s all about […]

RemoteSEO Meetup Roundup – September 2020

Posted by on September 11, 2020

With the summer winding down in the UK, we were back online for September’s edition of the RemoteSEO Meetup. This time, we focused on one of the most essential parts of our jobs that is often overlooked: Using data and reporting to drive decision making in SEO. In their presentations, our three expert speakers and […]