Posted by Steph Holmes on February 4, 2026
As of the start of 2025, 210,900 people were working as solicitors or lawyers in the United Kingdom. Searches for Law firms across the UK have risen 13%, with a staggering 167K searches on average per month. With competition among legal teams to secure new cases and the rise of specialist versus general law firms, […]
…Posted by Kirsty Lasparini on January 28, 2026
Within a marketing agency, success will rarely come from one department alone. The best service and output that we can provide to our clients will be achieved when we harness the power of cross-functional knowledge and expertise from within the agency, including those who work in the support functions of Operations, HR & Finance. I […]
…Posted by Jade Knox on January 21, 2026
AIOs (AI Overviews), LLMs, and various other bots have been around for a while now, and the impact has been very clear. Clicks on ToFU (top-of-funnel) queries have dropped significantly. It can seem like most users don’t need a long article when a quick and to-the-point answer will do. Many informational queries will surface an […]
…Posted by Lauren Hewitt Crabb on December 10, 2025
In 2025, the SEO and Digital PR industry has been dominated by one topic: AI search. As major platforms roll out AI overviews, conversational search, and LLM-powered recommendations, many brands have started noticing an impact on traditional search visibility. Understandably, clients are asking the same question: “What does this mean for our brand?” The reality […]
…Posted by Archie Keen on December 3, 2025
As SEOs, we can be somewhat sceptical of change. The good news is, here we will be discussing a long-lasting pillar of successful SEO strategies: technical SEO. Specifically, why tech SEO is still important today in a world of AI overviews, LLMs and ever-changing acronyms and buzzwords. Technical SEO is one of three core areas […]
…Posted by Nathan Dugal on November 11, 2025
Understanding consumer preferences has always been key for a brand to connect with its audience. With AI search now providing new ways for consumers to discover information, those consumer preferences are also shaping how visible brands are. Tools like ChatGPT and Google’s AI Mode reward the same qualities that users look for in real life: […]
…Posted by Chloe Smith on October 1, 2025
2025 has been the year of constant AI announcements, and Google shows no sign of slowing down any time soon. In this article, we’ll break down the recent Chrome updates, and what they might mean for search behaviour. What announcements did Google make about Chrome? On the 18th September, Google announced a slew of AI-related […]
…Posted by Simon Schnieders on September 23, 2025
There’s a fair amount of discourse, understandably, surrounding generative AI and its many applications. One thing that proves extremely interesting is its potential to build on and improve a brand’s reputation, as well as render that brand invisible if the sentiment surrounding it is negative. Here at Blue Array, we have firsthand experience of having […]
…Posted by Simon Schnieders on August 28, 2025
The search landscape is undergoing a profound transformation, arguably one of the biggest to date. There’s been a dramatic shift from traditional keyword-based information retrieval to sophisticated AI-driven information synthesis, driven by Large Language Models (LLMs). Understanding how this new technology reasons, identifies, and weighs information is becoming all the more important for search marketers. […]
…Posted by Simon Schnieders on July 8, 2025
In the era of AI-powered platforms such as ChatGPT, Gemini, and other Large Language Models (LLMs), Blue Array recognises the need for a transformative approach to content creation. As LLMs become pivotal in guiding brand recommendations and product discovery, our strategies must evolve to ensure content is both discoverable and influential in AI-driven ecosystems. This […]
…Posted by Simon Schnieders on June 23, 2025
‘The death of the click’, or zero-click from search, is happening. Perhaps not as dramatically as the term suggests, as we’ll explain in a bit, but major organic traffic changes are incoming. This, as you are likely already aware, all comes down to major changes in search technology—namely, the rollout of Gen AI—and how users […]
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