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Category: SEO

Google’s New Pagespeed Insights – Is It Any Good?

November 29, 2018

Since Google announced that pagespeed is a minor ranking factor, webmasters have been striving to make their pages faster and faster in a bid to serve users as quickly as possible. In addition to this, the recent rollout of Google’s Mobile First Index also places a focus on the experience of browsing websites on mobile […]

How to turn keyword research into specific content recommendations

November 28, 2018

We know that keyword research is a potentially infinite task in the SEO world, with more tools, techniques and data sources available than ever before. But once the research ends, it’s another leap to turn those outputs into ideas that will work hard in search engines and drive valuable organic traffic to your website. For […]

Working in SEO – Should you work in house, at a full service or specialist agency?

November 22, 2018

Whenever I speak to someone within the SEO industry, a common theme I find is that it wasn’t ever a career that they planned on getting into. To be completely honest I never knew “SEO” was a thing until after I graduated University and got my first proper job…where unknowingly I “fell” into SEO. Since […]

What does Google’s hotel search mean for consumers, hoteliers and hotel portals?

November 20, 2018

At this September’s Brighton SEO conference, Rand Fishkin reflected on the last two years of search, and made some fairly bold conclusions that Google is increasingly sidelining organic results in favour of paid ads and enriched content on the SERP. Hotel search, the most recent addition to Google’s product offering, hints that this trend is […]

A Beginner’s Guide to a Career in SEO

November 1, 2018

Six months ago, I applied to be an SEO Executive at Blue Array. Although I had no experience in SEO, I was a fresh marketing graduate, eager to develop my knowledge of all things digital. Little did I know, I had a lot of learning to do! My first experience with SEO came when I […]

The August 1st 2018 core Google update and a story of recovery

October 7, 2018

On August the 1st Google launched a broad core algorithmic update nicknamed the ‘Medic Update’.   Whilst there’s been a lot of opinion about what the August 1st update might have been related to, very few have written about recovery and the correlation of recovery. We believe this approach, can better help with understanding causation […]

Unlinked Brand Mentions: An SEO’s Guide To Finding Opportunities

August 8, 2018

Gaining backlinks is often considered one of the hardest tasks within SEO, though it also remains one of the most impactful things that can help a website to rank. Link building can take a lot of time, effort and resources – often high quality content needs to be created, and then this content needs to […]

The rise of visual search and how it will impact SEO

August 6, 2018

“OK, Google. Write me a blog post about visual search”. Worth a try, right? 10% of the UK population have a “smart speaker” at home. Whilst voice search is creating plenty of noise in the technology sphere at the moment, it’s lesser-lauded contemporary, visual search, appears to be lurking in the slipstream. However, products like […]

The Beginner’s Guide to Ecommerce Website SEO

July 6, 2018

Running an e-commerce website can be difficult: Adding new products on a weekly basis, ensuring that your stock levels are correct and trying to compete with other sites that are selling the exact same products as you can be a challenge. To ensure that this effort pays off, I’ve compiled a beginners guide to helping […]

How effective is Brand in SEO? Optimising for the SERP

May 23, 2018

TLDR: As organic click through rates decline the power of Brand increases dramatically for SEO. To succeed, optimising for the SERP (Search Engine Results Page) and making your website instantly recognisable is crucial. Featured Snippet positions recently saw a decrease in occurrences in the SERP at the same time Knowledge Panels received a visibility boost. […]