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Category: SEO

Search Lessons from a US Publishing Giant: The Fall of About.com and the Rise of DotDash

February 12, 2019

Before the internet, knowing how to choose and raise a turkey would have been difficult, perhaps you’d know someone who’d reared fowl in the past, or maybe you’d stumble across a book in the library. Now, thanks to a guide on The Spruce, a seven-point checklist, including information on breeds, housing, and disease prevention is […]

Log File Analysis – What is it, Do I Need One, and Why Should I Care?

February 7, 2019

Almost all websites have log files recorded and stored somewhere on their server’s backend. However, oftentimes this potential gold mine of information can go ignored, or certainly not be utilised enough. A log file analysis can explore this data, and its potential SEO implications, to garner a deeper understanding of how different user agents act […]

7 Ecommerce SEO Tips to Optimise Your Marketplace Product Pages: An Independent Seller’s Guide

January 31, 2019

When the post-Christmas blues set in, many turn to retail therapy to brighten up those dreary days and long, dark nights. If you’re one of many sellers who use online marketplaces, this is a great opportunity to freshen up your product pages and maximise your sales by appealing to these types of consumers. The world […]

An introduction to ASO – how to optimise your app store listing

January 24, 2019

In an age where mobile browsing is dominating desktop, SEO for mobile websites has never been more important. Since the initial Mobile-Friendly algorithm update (dubbed “Mobilegeddon”) was launched in April 2015, Google have been continually emphasising the importance of mobile-friendly websites and the benefit these have on the browsing experience. With more recent updates including […]

“Unnatural links from your site” – Google Manual Action Recovery [Advice & Case Study]

January 17, 2019

We recently had a client recover from a manual action placed by Google (sometimes also called a ‘manual penalty’) for “unnatural links from your site”. This is one of the many manual actions a website can receive for infringing Google’s webmaster quality guidelines. Google’s documentation states that this manual action occurs when “Google has detected […]

What are the key SEO considerations when conducting a domain migration or website relaunch?

January 10, 2019

  In this blog post I’ll highlight the SEO critical considerations when undergoing a major domain migration or website relaunch. What’s the difference between a website relaunch and a domain migration? Website relaunches often involve the look and feel of the site changing, perhaps to make improvements to design and/or user experience. This may result […]

Freshness as a ranking signal for Google – A case study

January 8, 2019

In this article I discuss whether a freshness factor in terms of links pointing to a domain would be a good way of Google assessing how useful as a resource a URL is to a query. To give an theoretical example, if between 2008 and 2009 URL ‘A’ (related to ‘photo gifts’) received 10 really […]

From Digital Marketing Manager to SEO Specialist – My Story So Far

December 19, 2018

Part of Blue Array’s recruitment strategy, due to our rapid business growth, is to find established Digital Marketing Managers who are looking to specialise in SEO. I fall into this category and have been working at Blue Array since the start of April this year, having originally worked in house, in broader digital marketing roles. […]

Google’s New Pagespeed Insights – Is It Any Good?

November 29, 2018

Since Google announced that pagespeed is a minor ranking factor, webmasters have been striving to make their pages faster and faster in a bid to serve users as quickly as possible. In addition to this, the recent rollout of Google’s Mobile First Index also places a focus on the experience of browsing websites on mobile […]

How to turn keyword research into specific content recommendations

November 28, 2018

We know that keyword research is a potentially infinite task in the SEO world, with more tools, techniques and data sources available than ever before. But once the research ends, it’s another leap to turn those outputs into ideas that will work hard in search engines and drive valuable organic traffic to your website. For […]