Jade brings a broad and technical skill set to her role as SEO Specialist at Blue Array. With experience across agency and in-house roles, she has worked on a wide range of SEO campaigns for eCommerce, B2B and content-led websites, combining strategic thinking with hands-on implementation.
Posted by Jade Knox on January 21, 2026
AIOs (AI Overviews), LLMs, and various other bots have been around for a while now, and the impact has been very clear. Clicks on ToFU (top-of-funnel) queries have dropped significantly. It can seem like most users don’t need a long article when a quick and to-the-point answer will do. Many informational queries will surface an […]
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