Organic optimisation powered by innovation

At Blue Array, we combine strategic expertise with smart technology to deliver better, faster organic results. By developing our own suite of proprietary AI-powered tools, we’re helping clients unlock deeper insights, reduce manual work, and stay ahead of the competition.

We use automation, AI and data science to enhance and scale areas of operations where they deliver the most value.

Whether it’s surfacing internal link opportunities, classifying large keyword sets, or supporting forecasting, our tools help streamline the complex without compromising on quality. That means our consultants can spend more time where it counts: strategic thinking, creative problem-solving, and driving measurable business results.

What this mean for our clients.

More Value From Your Retained Time

We use automation to eliminate time-consuming tasks, enabling our consultants to focus on high-impact work that delivers stronger returns.

Tools Built Around Your Business

Every client is different. Our in-house tools are flexible and customisable, meaning insights and recommendations are aligned with your unique goals and commercial context.

Faster, Sharper Search Insights

Our automation surfaces trends and opportunities that would otherwise take hours/days to uncover, helping you move quickly and confidently.

Better Strategic Alignment

With enhanced reporting, forecasting and analysis, our tools help you link organic activity to broader business objectives, making it easier to secure buy-in and plan long-term.

Examples of our bespoke tools.

Keyword Clustering for Strategic Search with ClusterIQ

Manually grouping thousands of keywords is slow and often surface-level. Our clustering process groups keywords based on search engines & LLMs understanding of topic and intent, not just shared phrases.

What does this mean for you?

Topic-Aligned Clusters

Groupings reflect real-world intent and topical relevance, ideal for building hubs and content themes.

Scalable Insights

Handles tens of thousands of keywords in minutes, revealing patterns that inform your entire organic strategy.

Ready for Action

Use clusters to improve site architecture, guide content planning, and spot high-impact opportunities faster.

Smarter Internal Linking at Scale with IntelliLinker

Internal linking is powerful for organic search, but scaling it is time-consuming. That’s why we built an AI-driven tool to surface high-impact, contextually relevant link opportunities across large sites.