Posted by Luke Murphy on August 6, 2024
LondonSEO XL speaker guest post: Gus Pelogia This blog post is a summary of my talk at LondonSEO XL in June 2024. Back in December 2022, I was giving an end-of-year presentation to an R&D (Research and Development) higher-up at Indeed. Organic traffic and conversions were at 70% and 50% increase YoY for the specific […]
…Posted by Luci Wood on July 28, 2021
Just like loungewear and ‘you’re on mute’, the buzz around ‘Core Web Vitals’ has been a staple of 2021 for SEOs across the world. As we now head into the much anticipated rollout-out phase of Google’s Page Experience update, we caught up with a few of our clients to see how they’ve been getting on […]
…Posted by Chloe Smith on December 17, 2020
On the 3rd December, Google announced the December 2020 broad core algorithm update. It was unexpected and marked the end of a considerable gap between updates; the last broad core algorithm update was in May 2020. Broad core algorithm updates don’t introduce any new ranking factors but instead act as a rebalancing of existing ones. […]
…Posted by Luci Wood on November 3, 2020
They say ‘if you can’t measure it, you can’t manage it’. Whilst not everything is easily quantifiable, there’s a lot to be said for understanding the metrics that matter, why they’re important and how best to draw insights and actions from them. As an SEO specialist, having worked through several large-scale migrations and on huge […]
…Posted by Jordan Francis on February 8, 2019
Google recently announced on their Webmaster Central blog that from April 10th, they will be changing how website traffic on canonical URLs is shown within Search Console. Google will soon assign search metrics to the Google-selected canonical URL, rather than the URL referred to by Google Search. They began pre-populating this data from January 2018, […]
…Posted by Kim Dewe on January 17, 2019
We recently had a client recover from a manual action placed by Google (sometimes also called a ‘manual penalty’) for “unnatural links from your site”. This is one of the many manual actions a website can receive for infringing Google’s webmaster quality guidelines. Google’s documentation states that this manual action occurs when “Google has detected […]
…Posted by David Gale on January 10, 2019
In this blog post I’ll highlight the SEO critical considerations when undergoing a major domain migration or website relaunch. What’s the difference between a website relaunch and a domain migration? Website relaunches often involve the look and feel of the site changing, perhaps to make improvements to design and/or user experience. This may result […]
…Posted by Luci Wood on January 8, 2019
In this article I discuss whether a freshness factor in terms of links pointing to a domain would be a good way of Google assessing how useful as a resource a URL is to a query. To give an theoretical example, if between 2008 and 2009 URL ‘A’ (related to ‘photo gifts’) received 10 really […]
…Posted by Luci Wood on January 3, 2019
We catch up with Caroline Plumb, founder of Fluidly, to discuss how they grew their organic traffic by over 1,000% in 2018. One of the great things about working at Blue Array is the breadth of clients we look after – from small startups to household names, there’s such a variety of SEO projects and […]
…Posted by Tom Pool on November 29, 2018
Since Google announced that pagespeed is a minor ranking factor, webmasters have been striving to make their pages faster and faster in a bid to serve users as quickly as possible. In addition to this, the recent rollout of Google’s Mobile First Index also places a focus on the experience of browsing websites on mobile […]
…Posted by Luci Wood on February 22, 2018
How Too Many Ads Can Negatively Impact Your SEO Landing Pages – A Case Study TL:DR – Can ads impact SEO performance? Yes they can negatively affect SEO – read the rest of the article to find out how. Last year we were asked by a new client to cast our eye over some of […]
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