Jordan Francis

Jordan is the SEO & Strategic Growth Director here at Blue Array. He’s a contributor to the Blue Array Academy and has been a consistent trainer at BrightonSEO, where he oversaw the SEO Auditing course for multiple years. Additionally, Jordan has been a featured speaker at various industry events, including both legs of Friends of Search 2022 (Amsterdam and Brussels).

Posts by Jordan Francis

What is information architecture in SEO?

Posted by on April 2, 2024

If you’re in the SEO industry, you may have heard the term ‘information architecture’ floating around. But what exactly is it, and how does it relate to SEO? Like any successful marketing strategy, it’s important to understand information architecture in relation to marketing as a whole. This includes SEO as well as other marketing activities. […]

Google Search Console to begin auto-consolidating canonicalised searches

Posted by on February 8, 2019

Google recently announced on their Webmaster Central blog that from April 10th, they will be changing how website traffic on canonical URLs is shown within Search Console. Google will soon assign search metrics to the Google-selected canonical URL, rather than the URL referred to by Google Search. They began pre-populating this data from January 2018, […]

A Beginner’s Guide to a Career in SEO

Posted by on November 1, 2018

Six months ago, I applied to be an SEO Executive at Blue Array. Although I had no experience in SEO, I was a fresh marketing graduate, eager to develop my knowledge of all things digital. Little did I know, I had a lot of learning to do! My first experience with SEO came when I […]

Unlinked Brand Mentions: An SEO’s Guide To Finding Opportunities

Posted by on August 8, 2018

Gaining backlinks is often considered one of the hardest tasks within SEO, though it also remains one of the most impactful things that can help a website to rank. Link building can take a lot of time, effort and resources – often high quality content needs to be created, and then this content needs to […]