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Category: Local SEO

What does Google’s hotel search mean for consumers, hoteliers and hotel portals?

November 20, 2018

At this September’s Brighton SEO conference, Rand Fishkin reflected on the last two years of search, and made some fairly bold conclusions that Google is increasingly sidelining organic results in favour of paid ads and enriched content on the SERP. Hotel search, the most recent addition to Google’s product offering, hints that this trend is […]

‘Google for Jobs’ – What can the Yellow Pages industry teach the Job Search industry?

July 28, 2018

Google announced on the 17th of May 2017 at Google I/O they were rolling out a job search feature and on the 16th of July this year announced the UK launch of ‘Google for Jobs’. Did jobs search need improving by Google? How has it benefited Google’s user experience? If Google for Jobs hasn’t improved […]

Google Local Guides – Can we trust them?

September 30, 2017

The Google Local Guides program has been hovering around for a while now, with users able to earn points for their contributions to the program. But if anyone can contribute, what’s stopping people from being untruthful? Thus damaging a business’ reputation as well as being bad for local SEO. Let’s backtrack… What is the local […]