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Category: Technical SEO

How to Use Chrome Puppeteer to Fake Googlebot & Monitor Your Site

April 17, 2019

On Friday 12th April 2019, I spoke at one of the UK’s largest SEO events –  BrightonSEO, as part of a really in-depth Technical SEO Session. If you want to see my slides then click here. Nils De Moor of WooRank talked about EdgeSEO, giving a fantastic introduction to the topic, and giving great examples […]

Faceted navigation and SEO: How to avoid these 14 common mistakes

April 10, 2019

Faceted navigation can be notoriously difficult to get right from an SEO perspective. In this article we’ll be looking at some of the most common mistakes that are made, and how to avoid them. What is faceted navigation? Faceted navigation refers to the use of filters to assist users in sorting and finding products, services or […]

Log File Analysis – What is it, Do I Need One, and Why Should I Care?

February 7, 2019

Almost all websites have log files recorded and stored somewhere on their server’s backend. However, oftentimes this potential gold mine of information can go ignored, or certainly not be utilised enough. A log file analysis can explore this data, and its potential SEO implications, to garner a deeper understanding of how different user agents act […]

What are the key SEO considerations when conducting a domain migration or website relaunch?

January 10, 2019

  In this blog post I’ll highlight the SEO critical considerations when undergoing a major domain migration or website relaunch. What’s the difference between a website relaunch and a domain migration? Website relaunches often involve the look and feel of the site changing, perhaps to make improvements to design and/or user experience. This may result […]

Google image SEO & Amazon (AWS) S3 – A case study for resolving missing images

December 5, 2018

What was the challenge? Earlier this year, whilst using Search Console to conduct a Fetch & Render on a client site, I noticed a high number of images that were being returned as ‘temporarily unreachable’. This seemed a little strange, so I rendered a few more pages and found the same issue on them too. […]

Google’s New Pagespeed Insights – Is It Any Good?

November 29, 2018

Since Google announced that pagespeed is a minor ranking factor, webmasters have been striving to make their pages faster and faster in a bid to serve users as quickly as possible. In addition to this, the recent rollout of Google’s Mobile First Index also places a focus on the experience of browsing websites on mobile […]

The August 1st 2018 core Google update and a story of recovery

October 7, 2018

On August the 1st Google launched a broad core algorithmic update nicknamed the ‘Medic Update’.   Whilst there’s been a lot of opinion about what the August 1st update might have been related to, very few have written about recovery and the correlation of recovery. We believe this approach, can better help with understanding causation […]

BrightonSEO – Command Line (Terminal) Hacks for SEO Cheat Sheet

May 4, 2018

On Friday 27th April 2018, I spoke at one of the UK’s largest SEO events –  BrightonSEO, kicking off the day as part of an awesome Technical SEO Session with Emily Mace from Oban Digital (who talked about utilising Hreflang) and Tom Anthony from Distilled (who covered HTTP/2) also speaking. This was the first time […]

A Comparison of Cloud Services for Screaming Frog & other Website Crawling Software

March 10, 2018

Here at Blue Array we crawl a large number of websites which vary massively in size; typically they can be anything from 100 to 1 million+ pages. For smaller websites we use a couple of different crawlers; Screaming Frog and Sitebulb. However, when we need to crawl really really big websites (i.e. with millions of […]

5 Essential SEO Tools you need to know for 2018

January 18, 2018

5 Essential SEO Tools I’ll Be Using in 2018 When it comes to finding the right search engine optimisation (SEO) tools for the job we’re fortunately spoilt for choice. Whether you’re looking solely for free tools or you have some budget to spend on a tool offering premium features, there are tools to serve even the […]