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Category: Technical SEO

Log File Analysis – What is it, Do I Need One, and Why Should I Care?

February 7, 2019

Almost all websites have log files recorded and stored somewhere on their server’s backend. However, oftentimes this potential gold mine of information can go ignored, or certainly not be utilised enough. A log file analysis can explore this data, and its potential SEO implications, to garner a deeper understanding of how different user agents act […]

What are the key SEO considerations when conducting a domain migration or website relaunch?

January 10, 2019

  In this blog post I’ll highlight the SEO critical considerations when undergoing a major domain migration or website relaunch. What’s the difference between a website relaunch and a domain migration? Website relaunches often involve the look and feel of the site changing, perhaps to make improvements to design and/or user experience. This may result […]

Google image SEO & Amazon (AWS) S3 – A case study for resolving missing images

December 5, 2018

What was the challenge? Earlier this year, whilst using Search Console to conduct a Fetch & Render on a client site, I noticed a high number of images that were being returned as ‘temporarily unreachable’. This seemed a little strange, so I rendered a few more pages and found the same issue on them too. […]

Google’s New Pagespeed Insights – Is It Any Good?

November 29, 2018

Since Google announced that pagespeed is a minor ranking factor, webmasters have been striving to make their pages faster and faster in a bid to serve users as quickly as possible. In addition to this, the recent rollout of Google’s Mobile First Index also places a focus on the experience of browsing websites on mobile […]

The August 1st 2018 core Google update and a story of recovery

October 7, 2018

On August the 1st Google launched a broad core algorithmic update nicknamed the ‘Medic Update’.   Whilst there’s been a lot of opinion about what the August 1st update might have been related to, very few have written about recovery and the correlation of recovery. We believe this approach, can better help with understanding causation […]

BrightonSEO – Command Line (Terminal) Hacks for SEO Cheat Sheet

May 4, 2018

On Friday 27th April 2018, I spoke at one of the UK’s largest SEO events –  BrightonSEO, kicking off the day as part of an awesome Technical SEO Session with Emily Mace from Oban Digital (who talked about utilising Hreflang) and Tom Anthony from Distilled (who covered HTTP/2) also speaking. This was the first time […]

A Comparison of Cloud Services for Screaming Frog & other Website Crawling Software

March 10, 2018

Here at Blue Array we crawl a large number of websites which vary massively in size; typically they can be anything from 100 to 1 million+ pages. For smaller websites we use a couple of different crawlers; Screaming Frog and Sitebulb. However, when we need to crawl really really big websites (i.e. with millions of […]

5 Essential SEO Tools you need to know for 2018

January 18, 2018

5 Essential SEO Tools I’ll Be Using in 2018 When it comes to finding the right search engine optimisation (SEO) tools for the job we’re fortunately spoilt for choice. Whether you’re looking solely for free tools or you have some budget to spend on a tool offering premium features, there are tools to serve even the […]

How to remove duplicates from Google Sheets using Mac OS’s terminal

November 2, 2017

How to remove duplicates from Google Sheets using Mac OS’s terminal. We have recently come across a few issues while using Google Sheets & Excel to process large amounts of keyword data; namely to combine and deduplicate competitor data when doing a keyword gap analysis. Doing this sort of process within Google Sheets can take […]

Are Google giving conflicting information about hreflang?

October 30, 2017

A recent tweet by Google Webmasters, picked up by the ever-vigilant Barry Schwartz in a Search Engine Roundtable article, suggested that the hreflang attribute should not be implemented when the pages only include minor regional changes. In this instance – differences in the currency used across multiple English language speaking pages.   However, on Google’s […]