SEO Insights > Category: Technical SEO

RemoteSEO Meetup Roundup – August 2020

Posted by on August 19, 2020

Do you remember when I said our June RemoteSEO Meetup was on the hottest day of the year? Well, it turned out to be nothing compared to the near 40 degree heat that our speakers faced at the fourth RemoteSEO Meetup! How fitting that it was on an equally hot topic: Mastering SEO for Large […]

Improving Time to First Byte (TTFB) – Optimisations you may not have considered

Posted by on July 15, 2020

Enhancing page speed is essential for both organic rankings and UX. Tools like Google PageSpeed Insights are a useful starting point for diagnosing areas for improvement and gaining top-level recommendations. However, areas such as Time To First Byte (TTFB) require deep consideration of technical factors which go beyond the recommendations often found in popular diagnosis […]

What’s next for schema – 4 predictions for how structured data will change in the next year

Posted by on June 23, 2020

Structured Data has long been supported by Google (and other Search Engines), and has been an easy win for some sites to implement markup that matches their industry. Structured Data is an ever-evolving facet of SEO, with many nuances. But where, exactly, is Structured Data going? Will it die an early death in the world […]

How to Use Chrome Puppeteer to Fake Googlebot & Monitor Your Site

Posted by on April 17, 2019

On Friday 12th April 2019, I spoke at one of the UK’s largest SEO events –  BrightonSEO, as part of a really in-depth Technical SEO Session. If you want to see my slides then click here. Nils De Moor of WooRank talked about EdgeSEO, giving a fantastic introduction to the topic, and giving great examples […]

Faceted navigation and SEO: How to avoid these 14 common mistakes

Posted by on April 10, 2019

Faceted navigation can be notoriously difficult to get right from an SEO perspective. In this article we’ll be looking at some of the most common mistakes that are made, and how to avoid them. What is faceted navigation? Faceted navigation refers to the use of filters to assist users in sorting and finding products, services or […]

Log File Analysis – What is it, Do I Need One, and Why Should I Care?

Posted by on February 7, 2019

Almost all websites have log files recorded and stored somewhere on their server’s backend. However, oftentimes this potential gold mine of information can go ignored, or certainly not be utilised enough. A log file analysis can explore this data, and its potential SEO implications, to garner a deeper understanding of how different user agents act […]

What are the key SEO considerations when conducting a domain migration or website relaunch?

Posted by on January 10, 2019

  In this blog post I’ll highlight the SEO critical considerations when undergoing a major domain migration or website relaunch. What’s the difference between a website relaunch and a domain migration? Website relaunches often involve the look and feel of the site changing, perhaps to make improvements to design and/or user experience. This may result […]

Google image SEO & Amazon (AWS) S3 – A case study for resolving missing images

Posted by on December 5, 2018

What was the challenge? Earlier this year, whilst using Search Console to conduct a Fetch & Render on a client site, I noticed a high number of images that were being returned as ‘temporarily unreachable’. This seemed a little strange, so I rendered a few more pages and found the same issue on them too. […]

Google’s New Pagespeed Insights – Is It Any Good?

Posted by on November 29, 2018

Since Google announced that pagespeed is a minor ranking factor, webmasters have been striving to make their pages faster and faster in a bid to serve users as quickly as possible. In addition to this, the recent rollout of Google’s Mobile First Index also places a focus on the experience of browsing websites on mobile […]

The August 1st 2018 core Google update and a story of recovery

Posted by on October 7, 2018

On August the 1st Google launched a broad core algorithmic update nicknamed the ‘Medic Update’.   Whilst there’s been a lot of opinion about what the August 1st update might have been related to, very few have written about recovery and the correlation of recovery. We believe this approach, can better help with understanding causation […]

BrightonSEO – Command Line (Terminal) Hacks for SEO Cheat Sheet

Posted by on May 4, 2018

On Friday 27th April 2018, I spoke at one of the UK’s largest SEO events –  BrightonSEO, kicking off the day as part of an awesome Technical SEO Session with Emily Mace from Oban Digital (who talked about utilising Hreflang) and Tom Anthony from Distilled (who covered HTTP/2) also speaking. This was the first time […]