Tom is Blue Array's Technical SEO & Training Director, and loves all things technical SEO. When not educating people about the differences between a 404 and 410, you'll likely find him gaming until the early hours, or running ridiculously long distances for 'fun'.
Posted by Tom Pool on May 30, 2023
On the Thursday of BrightonSEO April 2023, I spoke on the main stage on the topic of ‘Basic Automation Hacks for SEO’. This was a massive personal goal for me, and something I’ve wanted to do since first coming to the conference over 5 years ago. I really enjoyed both creating and delivering this talk, […]
…Posted by Tom Pool on July 4, 2022
We all want to help the planet but it can be difficult to commit to the big changes in your daily lifestyle. An easy change anyone can make is with their web browsing and Ecosia is the dream for anyone looking for a greener alternative to their search engine. What is Ecosia? Ecosia is a […]
…Posted by Tom Pool on June 23, 2020
Structured Data has long been supported by Google (and other Search Engines), and has been an easy win for some sites to implement markup that matches their industry. Structured Data is an ever-evolving facet of SEO, with many nuances. But where, exactly, is Structured Data going? Will it die an early death in the world […]
…Posted by Tom Pool on April 17, 2019
On Friday 12th April 2019, I spoke at one of the UK’s largest SEO events – BrightonSEO, as part of a really in-depth Technical SEO Session. If you want to see my slides then click here. Nils De Moor of WooRank talked about EdgeSEO, giving a fantastic introduction to the topic, and giving great examples […]
…Posted by Tom Pool on November 29, 2018
Since Google announced that pagespeed is a minor ranking factor, webmasters have been striving to make their pages faster and faster in a bid to serve users as quickly as possible. In addition to this, the recent rollout of Google’s Mobile First Index also places a focus on the experience of browsing websites on mobile […]
…Posted by Tom Pool on May 4, 2018
On Friday 27th April 2018, I spoke at one of the UK’s largest SEO events – BrightonSEO, kicking off the day as part of an awesome Technical SEO Session with Emily Mace from Oban Digital (who talked about utilising Hreflang) and Tom Anthony from Distilled (who covered HTTP/2) also speaking. This was the first time […]
…Posted by Tom Pool on March 10, 2018
Here at Blue Array we crawl a large number of websites which vary massively in size; typically they can be anything from 100 to 1 million+ pages. For smaller websites we use a couple of different crawlers; Screaming Frog and Sitebulb. However, when we need to crawl really really big websites (i.e. with millions of […]
…Posted by Tom Pool on January 20, 2018
Google Update PageSpeed Insights – A Review of the New Features Google announced speed as a ranking factor, albeit a minor one, almost a decade ago and it’s therefore critical for publishers to understand what Google’s view of speed looks like. We’ve therefore taken a great interest when Google recently announced an updated PageSpeed Insights Tool – […]
…Posted by Tom Pool on November 2, 2017
How to remove duplicates from Google Sheets using Mac OS’s terminal. We have recently come across a few issues while using Google Sheets & Excel to process large amounts of keyword data; namely to combine and deduplicate competitor data when doing a keyword gap analysis. Doing this sort of process within Google Sheets can take […]
…Posted by Tom Pool on September 11, 2017
SEO understanding level – Basic to Medium There have been a significant number of recent updates within the world of SEO web crawling software. Of particular note, Screaming Frog released the latest version of their crawling software – updated to incorporate a fresher, more visual appearance.
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