Tom Pool

Tom is Blue Array's resident technical SEO geek. When not educating people about the differences between a 404 and 410, you'll likely find him gaming until the early hours, or tearing up Berkshire's mountain bike trails.

Posts by Tom Pool

What’s next for schema – 4 predictions for how structured data will change in the next year

Posted by on June 23, 2020

Structured Data has long been supported by Google (and other Search Engines), and has been an easy win for some sites to implement markup that matches their industry. Structured Data is an ever-evolving facet of SEO, with many nuances. But where, exactly, is Structured Data going? Will it die an early death in the world […]

How to Use Chrome Puppeteer to Fake Googlebot & Monitor Your Site

Posted by on April 17, 2019

On Friday 12th April 2019, I spoke at one of the UK’s largest SEO events –  BrightonSEO, as part of a really in-depth Technical SEO Session. If you want to see my slides then click here. Nils De Moor of WooRank talked about EdgeSEO, giving a fantastic introduction to the topic, and giving great examples […]

Google’s New Pagespeed Insights – Is It Any Good?

Posted by on November 29, 2018

Since Google announced that pagespeed is a minor ranking factor, webmasters have been striving to make their pages faster and faster in a bid to serve users as quickly as possible. In addition to this, the recent rollout of Google’s Mobile First Index also places a focus on the experience of browsing websites on mobile […]

BrightonSEO – Command Line (Terminal) Hacks for SEO Cheat Sheet

Posted by on May 4, 2018

On Friday 27th April 2018, I spoke at one of the UK’s largest SEO events –  BrightonSEO, kicking off the day as part of an awesome Technical SEO Session with Emily Mace from Oban Digital (who talked about utilising Hreflang) and Tom Anthony from Distilled (who covered HTTP/2) also speaking. This was the first time […]

A Comparison of Cloud Services for Screaming Frog & other Website Crawling Software

Posted by on March 10, 2018

Here at Blue Array we crawl a large number of websites which vary massively in size; typically they can be anything from 100 to 1 million+ pages. For smaller websites we use a couple of different crawlers; Screaming Frog and Sitebulb. However, when we need to crawl really really big websites (i.e. with millions of […]

How to Make Sense of the New PageSpeed Insights

Posted by on January 20, 2018

Google Update PageSpeed Insights – A Review of the New Features Google announced speed as a ranking factor, albeit a minor one, almost a decade ago and it’s therefore critical for publishers to understand what Google’s view of speed looks like. We’ve therefore taken a great interest when Google recently announced an updated  PageSpeed Insights Tool – […]

How to remove duplicates from Google Sheets using Mac OS’s terminal

Posted by on November 2, 2017

How to remove duplicates from Google Sheets using Mac OS’s terminal. We have recently come across a few issues while using Google Sheets & Excel to process large amounts of keyword data; namely to combine and deduplicate competitor data when doing a keyword gap analysis. Doing this sort of process within Google Sheets can take […]

SEO web crawling software – How they can help you understand your website

Posted by on September 11, 2017

  SEO understanding level – Basic to Medium There have been a significant number of recent updates within the world of SEO web crawling software. Of particular note, Screaming Frog released the latest version of their crawling software –  updated to incorporate a fresher, more visual appearance.