SEO Insights > Ecosia search engine: a greener alternative to Google

Ecosia search engine: a greener alternative to Google

Posted by Tom Pool on July 4, 2022

SEO

We all want to help the planet but it can be difficult to commit to the big changes in your daily lifestyle. An easy change anyone can make is with their web browsing and Ecosia is the dream for anyone looking for a greener alternative to their search engine.

What is Ecosia?

Ecosia is a search engine with big differences: their profits go towards planting trees. They are a social business and have committed as much as 80% of their profits towards planting trees and serving the planet. And while some companies boast of being carbon neutral, Ecosia go a step further and have committed to being carbon negative.

How do they do this?

Every time you use Ecosia to browse the web, ad revenue is generated. This money then goes towards planting trees where it is most needed. They have planted over 140 million trees so far in countries such as Peru, Madagascar and Indonesia. Ecosia is not just planting any old trees either; they plant a biodierse range of trees that helps create a healthier, diverse forest that is more beneficial to the ecosystem.

Ecosia is just as good as any other search engine out there. It uses Microsoft’s Bing search engine so you don’t have to worry about losing out on SEO and it’s available on all devices including your phone.

Ecosia’s Search Benefits

Built upon Microsoft’s powerful Bing search engine, Ecosia has been designed to be lightweight and fast. It’s the best search engine for someone who wants to help the planet and the benefits don’t stop there. 

Unlike other engines, Ecosia is privacy friendly and protects the searcher by encrypting searches and doesn’t create personal profiles to sell to advertisers. The results you find on Ecosia are also incredibly neutral and don’t push you towards products or services the way other search engines do.

Trust is the most important thing when it comes to Ecosia’s relationship with their searchers. So, unlike other search engines, Ecosia has made a point of publishing all their financial reports so that it’s clear exactly how every penny is being spent.

Ecosia’s story

Ecosia was founded in 2009 with the goal of using profits from searches to plant trees. They are now one of the largest tree planting organizations in the world and have planted over 140 million trees so far! As well as this, they offset their carbon emissions and run on 100% renewable energy. 

How can I help?

If you want to help make a difference, why not switch to Ecosia as your default search engine? It doesn’t cost anything and you can start making a real difference to the planet. If you want to do even more, you can even start planting trees yourself directly through Ecosia’s shop platform.

Summary

Ecosia is a powerful search engine that combines fantastic usability with its incredible goal of saving the world through the power of trees. They plant where it is most needed and have already made a huge impact in communities around the world that have been hit badly by the effects of climate change.

If you want to do your part and give back to planet earth while also using a search engine that respects and values you, then why not use the greenest search engine on the internet.

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