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Category: Google

Google image SEO & Amazon (AWS) S3 – A case study for resolving missing images

December 5, 2018

What was the challenge? Earlier this year, whilst using Search Console to conduct a Fetch & Render on a client site, I noticed a high number of images that were being returned as ‘temporarily unreachable’. This seemed a little strange, so I rendered a few more pages and found the same issue on them too. […]

Google’s New Pagespeed Insights – Is It Any Good?

November 29, 2018

Since Google announced that pagespeed is a minor ranking factor, webmasters have been striving to make their pages faster and faster in a bid to serve users as quickly as possible. In addition to this, the recent rollout of Google’s Mobile First Index also places a focus on the experience of browsing websites on mobile […]

How to turn keyword research into specific content recommendations

November 28, 2018

We know that keyword research is a potentially infinite task in the SEO world, with more tools, techniques and data sources available than ever before. But once the research ends, it’s another leap to turn those outputs into ideas that will work hard in search engines and drive valuable organic traffic to your website. For […]

What does Google’s hotel search mean for consumers, hoteliers and hotel portals?

November 20, 2018

At this September’s Brighton SEO conference, Rand Fishkin reflected on the last two years of search, and made some fairly bold conclusions that Google is increasingly sidelining organic results in favour of paid ads and enriched content on the SERP. Hotel search, the most recent addition to Google’s product offering, hints that this trend is […]

How effective is Brand in SEO? Optimising for the SERP

May 23, 2018

TLDR: As organic click through rates decline the power of Brand increases dramatically for SEO. To succeed, optimising for the SERP (Search Engine Results Page) and making your website instantly recognisable is crucial. Featured Snippet positions recently saw a decrease in occurrences in the SERP at the same time Knowledge Panels received a visibility boost. […]

March 2018: How to get ready for Google’s Mobile First Index

March 1, 2018

Gary Illyes, one of Google’s Webmaster Trends Analysts, confirmed at the recent 2018 Pubcon conference in Austin, Texas that the much-anticipated Mobile First Index (MFI) will be rolling out imminently, most likely within the next few weeks. So are you ready for the changes ahead? What will the Mobile First Index mean for your website? […]

Do ads on a web page affect SEO?

February 22, 2018

How Too Many Ads Can Negatively Impact Your SEO Landing Pages – A Case Study TL:DR – Can ads impact SEO performance?  Yes they can negatively affect SEO – read the rest of the article to find out how. Last year we were asked by a new client to cast our eye over some of […]

Google Bulletin – yet another contributor to fake news?

Google recently introduced ‘Bulletin’, a free hyperlocal progressive web app allowing anyone, anywhere, to share news stories publicly straight from their phone. Starting out as just an idea only 18 months ago, it is now currently available to only those in select cities within the US states of Tennessee and California. Sound intriguing? Lets dip […]

Google My Business Launches Video Uploads

January 30, 2018

Google My Business has recently launched a video upload feature after a period of testing. Since GMB dropped the ability to edit or create your business description, videos now offer an alternative way to describe the business and the services you offer to potential customers. The new video feature also allows customers to upload their […]

What do Google’s recent SERP changes mean for SEO in 2018?

January 2, 2018

What do Google’s recent SERP (search engine results pages) changes mean for SEO? There has been a lot of chatter in the industry for as long as I can recall where digital hacks have heralded the ‘Death of SEO’. Although this is nothing new, a few developments by Google in early December 2017 look to […]