Posted by Gregory Edwards on September 2, 2026
When catching up on the latest organic search news, someone is usually sounding the alarm that zero-click searches are killing their content, and as a result, their traffic with it. Some sites genuinely are at the mercy of AI answers summarising their content and satisfying users before they click. But not every zero-click search is […]
…Posted by Liam Quinn on June 8, 2026
A quick note before we start: yes, Claude helped draft this post. There is some irony in that. But there is a meaningful difference between using AI as a drafting tool, with a human steering the argument by drawing on real client data, and using AI to scale informational content at volume without oversight. For […]
…Posted by Simon Schnieders on July 8, 2025
In the era of AI-powered platforms such as ChatGPT, Gemini, and other Large Language Models (LLMs), Blue Array recognises the need for a transformative approach to content creation. As LLMs become pivotal in guiding brand recommendations and product discovery, our strategies must evolve to ensure content is both discoverable and influential in AI-driven ecosystems. This […]
…Posted by Chloe Smith on October 6, 2022
Evergreen content is just as important to content strategy as news or product copy. In this blog, we’ll explore how exactly we find potentially organically valuable content that will perform all year round, and for many years to come – and how we can measure success outside of organic search. How do we know if […]…Posted by Klara Cvitko on September 1, 2022
2021 was the year of updates and it feels like we spent most of our time chasing headlines around what Google update might be coming next. We’ve all been at the edge of our seats, waiting for something big to happen. After the May 2022 Core update and various changes to product reviews and the […]
…Posted by Luci Wood on September 14, 2021
If your brand’s only goal is to reach the top of Google, Bing or other traditional search engines, you’re missing out on a huge opportunity to reach an even bigger audience. Find out which other platforms you should be optimising for (and how!) in this handy guide for digital marketers. Think of it like this: […]
…Posted by Luci Wood on October 21, 2020
On a rather chilly afternoon in October, we were back online to enjoy the warm fuzzy feeling you get when SEOs share knowledge on the hot topic of keywords. In their presentations, our three expert speakers, Jamie Grant, James Brockbank and Alina Ghost, shared their best practices for using keyword research to form intent optimisation […]
…Posted by Luci Wood on June 30, 2020
At the time of writing this article, there are only 178 days left until Christmas! In the middle of a springtime global pandemic, mince pies and Santa Claus may be the last things on your mind (but if Santa Claus is always on your mind, I’m not here to judge)! However, if you’re a marketer, […]
…Posted by Luci Wood on February 12, 2019
Before the internet, knowing how to choose and raise a turkey would have been difficult, perhaps you’d know someone who’d reared fowl in the past, or maybe you’d stumble across a book in the library. Now, thanks to a guide on The Spruce, a seven-point checklist, including information on breeds, housing, and disease prevention is […]
…Posted by Luci Wood on April 1, 2018
At the recent Pubcon event in Austin, Gary Illyes stated that content order does impact your rankings and that if you ever decide to move your content to the footer then it’s likely that it won’t rank very well. Some SEOs were wondering why Gary had mentioned this again at Pubcon – content placement being […]
…Posted by Luci Wood on February 8, 2018
Five steps to help you rank for that major keyword in Google Driving organic web traffic via just one or two primary keywords is sometimes a vital strategy for major online market-placed websites. Even websites that don’t drive their income via online sales can have one or two keywords where securing prominent visibility is essential […]
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