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Category: Content and Keywords

Content Order, Footers and Rankings in a Mobile First Indexing World

April 1, 2018

At the recent Pubcon event in Austin, Gary Illyes stated that content order does impact your rankings and that if you ever decide to move your content to the footer then it’s likely that it won’t rank very well. Some SEOs were wondering why Gary had mentioned this again at Pubcon – content placement being […]

5 steps: How to rank for keywords in Google (for fun & profit!)

February 8, 2018

Five steps to help you rank for that major keyword in Google Driving organic web traffic via just one or two primary keywords is sometimes a vital strategy for major online market-placed websites. Even websites that don’t drive their income via online sales can have one or two keywords where securing prominent visibility is essential […]

How to remove duplicates from Google Sheets using Mac OS’s terminal

November 2, 2017

How to remove duplicates from Google Sheets using Mac OS’s terminal. We have recently come across a few issues while using Google Sheets & Excel to process large amounts of keyword data; namely to combine and deduplicate competitor data when doing a keyword gap analysis. Doing this sort of process within Google Sheets can take […]

Why you should be using content marketing and how to ensure it works for you

October 29, 2017

Almost every business is now using content marketing in their business strategies – content marketing was rated the most important technique for driving incremental sales this year by ‘Smart Insights’ in their 2017 marketing trends article Content marketing can offer huge potential business growth in many forms and mediums. However, if the content you are […]

The rise of Voice Search, v-commerce and v-query research

September 29, 2017

The plethora of voice assistant enabled products and the number of people querying them is enormous. ~8 million US homes have Amazon Echo/Alexa devices alone with 30 million total voice assistants anticipated by the end of 2017.   Voice queries are doubling year on year say Google and voice commerce (v-commerce) is exploding. Reportedly 57% of […]

Driving SEO traffic to the insurance industry using serendipitous search

September 10, 2017

An industry reliant on paid search Paid search is heavily utilised within the insurance industry, as companies are constantly competing to harvest as many as clicks from relevant keyword searches as possible via Google’s auction model. However, this reliance on paid search has also meant that the insurance industry is notoriously expensive for paid search […]