Posted by Chloe Smith on October 6, 2022
Evergreen content is just as important to content strategy as news or product copy. In this blog, we’ll explore how exactly we find potentially organically valuable content that will perform all year round, and for many years to come – and how we can measure success outside of organic search. How do we know if […]…Posted by Klara Cvitko on September 1, 2022
2021 was the year of updates and it feels like we spent most of our time chasing headlines around what Google update might be coming next. We’ve all been at the edge of our seats, waiting for something big to happen. After the May 2022 Core update and various changes to product reviews and the […]
…Posted by Luci Wood on September 14, 2021
If your brand’s only goal is to reach the top of Google, Bing or other traditional search engines, you’re missing out on a huge opportunity to reach an even bigger audience. Find out which other platforms you should be optimising for (and how!) in this handy guide for digital marketers. Think of it like this: […]
…Posted by Luci Wood on October 21, 2020
On a rather chilly afternoon in October, we were back online to enjoy the warm fuzzy feeling you get when SEOs share knowledge on the hot topic of keywords. In their presentations, our three expert speakers, Jamie Grant, James Brockbank and Alina Ghost, shared their best practices for using keyword research to form intent optimisation […]
…Posted by Luci Wood on June 30, 2020
At the time of writing this article, there are only 178 days left until Christmas! In the middle of a springtime global pandemic, mince pies and Santa Claus may be the last things on your mind (but if Santa Claus is always on your mind, I’m not here to judge)! However, if you’re a marketer, […]
…Posted by Luci Wood on February 12, 2019
Before the internet, knowing how to choose and raise a turkey would have been difficult, perhaps you’d know someone who’d reared fowl in the past, or maybe you’d stumble across a book in the library. Now, thanks to a guide on The Spruce, a seven-point checklist, including information on breeds, housing, and disease prevention is […]
…Posted by Luci Wood on April 1, 2018
At the recent Pubcon event in Austin, Gary Illyes stated that content order does impact your rankings and that if you ever decide to move your content to the footer then it’s likely that it won’t rank very well. Some SEOs were wondering why Gary had mentioned this again at Pubcon – content placement being […]
…Posted by Luci Wood on February 8, 2018
Five steps to help you rank for that major keyword in Google Driving organic web traffic via just one or two primary keywords is sometimes a vital strategy for major online market-placed websites. Even websites that don’t drive their income via online sales can have one or two keywords where securing prominent visibility is essential […]
…Posted by Tom Pool on November 2, 2017
How to remove duplicates from Google Sheets using Mac OS’s terminal. We have recently come across a few issues while using Google Sheets & Excel to process large amounts of keyword data; namely to combine and deduplicate competitor data when doing a keyword gap analysis. Doing this sort of process within Google Sheets can take […]
…Posted by Luci Wood on October 29, 2017
Almost every business is now using content marketing in their business strategies – content marketing was rated the most important technique for driving incremental sales this year by ‘Smart Insights’ in their 2017 marketing trends article Content marketing can offer huge potential business growth in many forms and mediums. However, if the content you are […]
…Posted by Luci Wood on September 29, 2017
The plethora of voice assistant enabled products and the number of people querying them is enormous. ~8 million US homes have Amazon Echo/Alexa devices alone with 30 million total voice assistants anticipated by the end of 2017. Voice queries are doubling year on year say Google and voice commerce (v-commerce) is exploding. Reportedly 57% of […]
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