Chloe Smith

Chloe is an SEO Manager at Blue Array. They were previously a copywriter and editor and they are always noticing things others don’t. In their spare time, Chloe is a performance poet and blogger.

Posts by Chloe Smith

How to research organically valuable content ideas

Posted by on October 6, 2022

Evergreen content is just as important to content strategy as news or product copy. In this blog, we’ll explore how exactly we find potentially organically valuable content that will perform all year round, and for many years to come – and how we can measure success outside of organic search.  How do we know if […]…

The effect of the Google December Broad Core Algorithm update on voucher and couponing sites

Posted by on December 17, 2020

On the 3rd December, Google announced the December 2020 broad core algorithm update. It was unexpected and marked the end of a considerable gap between updates; the last broad core algorithm update was in May 2020. Broad core algorithm updates don’t introduce any new ranking factors but instead act as a rebalancing of existing ones. […]

LondonSEOMeetup – February 2020

Posted by on February 21, 2020

The February LondonSEOMeetup had a high bar set after the successful event in January, but it equally drew a large audience with a stellar lineup of speakers. It was a diverse event, with everything from Britney to Aristotle, SEO puns to Google News – and even some homemade game show buzzers. Once again, I headed […]

ReadingSEO Roundup – February 2020

Posted by on February 19, 2020

Our third event of 2020 and our first at The Curious Lounge in Reading – and what a fantastic venue! Hosted as always by Matt and Nicky, and with Blue Array’s Tom Pool kicking off proceedings, it was a fantastic way to christen the space.  te Fed, watered (and wined), we were eager to listen to […]

ReadingSEO Roundup – January 2020

Posted by on January 29, 2020

After seven awesome events in 2019, ReadingSEO was back at Central Working in Reading for the first event of 2020. Hosted by Blue Array’s own Matt and Nicky, and with an awesome all-female line-up, this was not an event to be missed. You know what they say, start as you mean to go on!  Fuelled […]

LondonSEOMeetup Roundup – January 2020

Posted by on January 17, 2020

In early 2019 we launched the ReadingSEO Meetup – with seven events hosted so far, popularity grew quickly for our event in Reading – the hometown of Blue Array – which always promises some amazing, expert SEO speakers (as well as the pizza, beer, and great company that comes with them). With this in mind, […]