Brand first Digital PR
Showstopping, data-driven campaigns that elevate brand awareness and organic search visibility.
Our Digital PR services are crafted to speak the language of your brand. Whether your goal is to enhance your backlink profile, establish authority in a specific space, or break into a new market, we deliver results that resonate.
Our talented team of Digital PR professionals align with your brand’s key objectives and mission, creating PR stories that set your brand apart from the competition.
We collaborate closely with our clients to develop strategies tailored to their unique needs. Whether you’re a tech scale-up, a fintech disruptor, or a high-street fashion brand, our approach is entirely bespoke to your mission and market positioning.
What makes us different?
We are PR experts.
We understand the importance of brand, narrative, and relevance. By prioritising high-quality messaging and leveraging strong relationships with online press, we ensure your brand appears in the right places, in the best possible light.
We don’t rely on outdated metrics or create link-building campaigns that feel off-brand. Instead, we focus on producing meaningful content, research-led stories, press opportunities, and product-focused PR campaigns that get people talking.
Who we know.
We are creative strategists.
We thrive in the fast-paced world of news cycles, expertly navigating online press to ensure your brand’s backlink profile is both relevant and diverse. Our campaigns are designed to make an impact while staying true to your brand’s identity and goals.
Who we work with.
Industry recognised PR.
Best Use of PR in a Search Campaign
Best Use of PR in a Search Campaign
Digital PR Campaign of the Year – Finance
What we do.
Content campaign
Building meaning stories through content, data and design that gain traction for relevant sites.
Press office
Combining reactive PR with brand profiling to ensure brands are respected amongst its industry peers and is seen by the right titles and investors.
Product
Promoting the brand’s strongest assets, its product. Blue Array’s Digital PR team utilise their network of consumer press to ensure the product gets cut through.
Launch
From new products, offerings and services to cutting into a completely new market, Blue Array will build out a strategy that demonstrates authority and hype.
Digital PR audit
A Digital PR audit analyses the brand’s backlink profile, the gap between them and their competitors and key opportunities to take advantage of.
Reputation management (SERM)
Working with brands to improve and mitigate any negative press and to promote a company’s best qualities through SERM practices.
DPR training
Empowering and upskilling in-house teams on how to execute show-stopping Digital PR and link acquisition campaigns.
We keep it simple, you decide on the size of your retainer.
From our experience we find it’s beneficial at the beginning to perform a full onsite and offsite audit, and present strategy recommendations at your office. Retainers can vary from 4 to 10+ days a month, depending on your requirements. Our rates are from just £950/day + VAT, based on a three month rolling contract.
Digital PR success stories.
219 pieces of coverage and 121 Digital PR links in 12 months with an average DA of 69
In the super competitive world of CBD, Cannaray wanted to position itself as the main CBD wellness brand and to essentially make CBD ‘mainstream’.
Our goal was to increase the share of voice for the brand within key titles, raise brand awareness, and strengthen relationships with journalists in the B2C and B2B categories. We worked with their marketing and comms team to ensure that every new story was sold along with our own content such as stress awareness, endometriosis and seasonal trend-focused content. Using a collection of new stories, we implemented a multi-layered approach so the brand could be outreached to multiple genres of sites with different news stories through reactive and proactive activity in quick succession. This ensured the brand was seen on a wide range of websites that demonstrated the brand’s authority within the CBD space in business, cannabis, health, consumer, national and women’s and sports interest sites.
471 pieces of coverage, 124 links with an average DA of 52 in 12 months
Penfold aims to disrupt the pensions industry by creating a jargon-free customer experience that makes saving and investing pensions straightforward and enjoyable.
Our goal was to strengthen B2B & D2C business models whilst educating and encouraging people to save more for their future. We created a campaign that highlighted the impact that rising costs can have on everyday items and our ability to save money. We identified the top 18 things Brits love to spend money on and how much they’ve increased in cost over the past five years. The campaign resulted in 140 pieces of coverage and 31 Digital PR links in just two weeks from publications including Daily Mail, The Express, Mirror, LadBible, and more. Alongside this, we gained TV coverage from BBC Morning News and radio coverage from LBC Radio.
If you’re interested in Blue Array’s Digital PR service, please get in touch today.
“I would recommend Blue Array in a heartbeat. From the initial pitch (which they won hands down) right through to the daily running of our account, I have been so impressed. Not only by their knowledge and expertise, which runs through everyone working on our brands, but also the level of professionalism and processes in place.”
Verity Kick, Marketing Director at Oak Tree Mobility