Digital PR
PR Results, SEO Performance
Digital PR secures high-quality coverage in publications which are read and respected by your customers.
Unlike many other digital marketing agencies, we focus exclusively on SEO. It’s the one channel that outperforms all others in delivering a return on investment. By being accountable to SEO performance, Blue Array is uniquely placed to consult and secure the type of press coverage and linking domains that deliver impact. We can work alone or alongside your existing PR team to deliver measurable impacts in referral traffic, direct traffic and organic search engine rankings. Here’s how PR in SEO works:
High-quality backlinks impact SEO
Referring domains are still one of the major ranking signals in Google’s algorithm and acquiring them should be an essential component of your SEO strategy. Our Digital PR services target sites most likely to give your brand that very valuable backlink. Our campaigns feature link-worthy assets that acquire third party links to your website.
Earning the best press coverage
We know what journalists want – in fact, the majority of our team used to write for a living. Our writing and newsroom experience means we know how newsrooms work, and that experience and knowledge is a part of all our campaigns. The news cycle is unpredictable, but with our experience, your brand can have a priceless upper hand.
Monitoring and reporting our coverage
We tie the results of our Digital PR activity to specific goals – “North Stars” – (outlined with you at month one). We’ll track results and report to you monthly on the number of referring domains, brand placements, increases in organic traffic to key URLs and increases in referral traffic from sources where we have earned backlinks.
