Penfold aims to disrupt the pensions industry by creating a jargon-free customer experience that makes saving and investing pensions straightforward and enjoyable.

Our goal was to strengthen B2B & D2C business models whilst educating and encouraging people to save more for their future. We created a campaign that highlighted the impact that rising costs can have on everyday items and our ability to save money. We identified the top 18 things Brits love to spend money on and how much they’ve increased in cost over the past five years. The campaign resulted in 140 pieces of coverage and 31 digital PR links in just two weeks from publications including Daily Mail, The Express, Mirror, LadBible, and more. Alongside this, we gained TV coverage from BBC Morning News and radio coverage from LBC Radio.

In the super competitive world of CBD, Cannaray wanted to position itself as the main CBD wellness brand and to essentially make CBD ‘mainstream’.

Our goal was to increase the share of voice for the brand within key titles, raise brand awareness, and strengthen relationships with journalists in the B2C and B2B categories. We worked with their marketing and comms team to ensure that every new story was sold along with our own content such as stress awareness, endometriosis and seasonal trend-focused content. Using a collection of new stories, we implemented a multi-layered approach so the brand could be outreached to multiple genres of sites with different news stories through reactive and proactive activity in quick succession. This ensured the brand was seen on a wide range of websites that demonstrated the brand’s authority within the CBD space in business, cannabis, health, consumer, national and women’s and sports interest sites.