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Category: SEO Strategy

How to turn keyword research into specific content recommendations

November 28, 2018

We know that keyword research is a potentially infinite task in the SEO world, with more tools, techniques and data sources available than ever before. But once the research ends, it’s another leap to turn those outputs into ideas that will work hard in search engines and drive valuable organic traffic to your website. For […]

What does Google’s hotel search mean for consumers, hoteliers and hotel portals?

November 20, 2018

At this September’s Brighton SEO conference, Rand Fishkin reflected on the last two years of search, and made some fairly bold conclusions that Google is increasingly sidelining organic results in favour of paid ads and enriched content on the SERP. Hotel search, the most recent addition to Google’s product offering, hints that this trend is […]

The rise of visual search and how it will impact SEO

August 6, 2018

“OK, Google. Write me a blog post about visual search”. Worth a try, right? 10% of the UK population have a “smart speaker” at home. Whilst voice search is creating plenty of noise in the technology sphere at the moment, it’s lesser-lauded contemporary, visual search, appears to be lurking in the slipstream. However, products like […]

The Beginner’s Guide to Ecommerce Website SEO

July 6, 2018

Running an e-commerce website can be difficult: Adding new products on a weekly basis, ensuring that your stock levels are correct and trying to compete with other sites that are selling the exact same products as you can be a challenge. To ensure that this effort pays off, I’ve compiled a beginners guide to helping […]

How effective is Brand in SEO? Optimising for the SERP

May 23, 2018

TLDR: As organic click through rates decline the power of Brand increases dramatically for SEO. To succeed, optimising for the SERP (Search Engine Results Page) and making your website instantly recognisable is crucial. Featured Snippet positions recently saw a decrease in occurrences in the SERP at the same time Knowledge Panels received a visibility boost. […]

Link Building Techniques That Still Work For 2018

April 10, 2018

Two of the biggest levers we have to play with when improving websites’ organic visibility across search engines are content and backlinks.   Back in February I put together an outline of 5 keyword optimisation strategies that focused primarily on the former. Having a holistic attitude to content creation and serving the user intent rather […]

Content Order, Footers and Rankings in a Mobile First Indexing World

April 1, 2018

At the recent Pubcon event in Austin, Gary Illyes stated that content order does impact your rankings and that if you ever decide to move your content to the footer then it’s likely that it won’t rank very well. Some SEOs were wondering why Gary had mentioned this again at Pubcon – content placement being […]

March 2018: How to get ready for Google’s Mobile First Index

March 1, 2018

Gary Illyes, one of Google’s Webmaster Trends Analysts, confirmed at the recent 2018 Pubcon conference in Austin, Texas that the much-anticipated Mobile First Index (MFI) will be rolling out imminently, most likely within the next few weeks. So are you ready for the changes ahead? What will the Mobile First Index mean for your website? […]

What do Google’s recent SERP changes mean for SEO in 2018?

January 2, 2018

What do Google’s recent SERP (search engine results pages) changes mean for SEO? There has been a lot of chatter in the industry for as long as I can recall where digital hacks have heralded the ‘Death of SEO’. Although this is nothing new, a few developments by Google in early December 2017 look to […]

Featured Snippets might be losing their appeal at Google

November 27, 2017

A recent article on Search Engine Land has highlighted a drop in the number of Featured Snippets appearing in Google’s Search Engine Results Pages (SERPs), with a particularly significant reduction in their use seen since October. Instead, it appears that Google is introducing more ‘Knowledge Panels’. Usually placed on the right-hand side of the SERPs, […]