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Category: SEO Strategy

Search Lessons from a US Publishing Giant: The Fall of About.com and the Rise of DotDash

February 12, 2019

Before the internet, knowing how to choose and raise a turkey would have been difficult, perhaps you’d know someone who’d reared fowl in the past, or maybe you’d stumble across a book in the library. Now, thanks to a guide on The Spruce, a seven-point checklist, including information on breeds, housing, and disease prevention is […]

7 Ecommerce SEO Tips to Optimise Your Marketplace Product Pages: An Independent Seller’s Guide

January 31, 2019

When the post-Christmas blues set in, many turn to retail therapy to brighten up those dreary days and long, dark nights. If you’re one of many sellers who use online marketplaces, this is a great opportunity to freshen up your product pages and maximise your sales by appealing to these types of consumers. The world […]

An introduction to ASO – how to optimise your app store listing

January 24, 2019

In an age where mobile browsing is dominating desktop, SEO for mobile websites has never been more important. Since the initial Mobile-Friendly algorithm update (dubbed “Mobilegeddon”) was launched in April 2015, Google have been continually emphasising the importance of mobile-friendly websites and the benefit these have on the browsing experience. With more recent updates including […]

“Unnatural links from your site” – Google Manual Action Recovery [Advice & Case Study]

January 17, 2019

We recently had a client recover from a manual action placed by Google (sometimes also called a ‘manual penalty’) for “unnatural links from your site”. This is one of the many manual actions a website can receive for infringing Google’s webmaster quality guidelines. Google’s documentation states that this manual action occurs when “Google has detected […]

What are the key SEO considerations when conducting a domain migration or website relaunch?

January 10, 2019

  In this blog post I’ll highlight the SEO critical considerations when undergoing a major domain migration or website relaunch. What’s the difference between a website relaunch and a domain migration? Website relaunches often involve the look and feel of the site changing, perhaps to make improvements to design and/or user experience. This may result […]

Freshness as a ranking signal for Google – A case study

January 8, 2019

In this article I discuss whether a freshness factor in terms of links pointing to a domain would be a good way of Google assessing how useful as a resource a URL is to a query. To give an theoretical example, if between 2008 and 2009 URL ‘A’ (related to ‘photo gifts’) received 10 really […]

SEO case study: How did FinTech brand, Fluidly, grow their organic traffic by 1000%

January 3, 2019

We catch up with Caroline Plumb, founder of Fluidly, to discuss how they grew their organic traffic by over 1,000% in 2018. One of the great things about working at Blue Array is the breadth of clients we look after – from small startups to household names, there’s such a variety of SEO projects and […]

How to turn keyword research into specific content recommendations

November 28, 2018

We know that keyword research is a potentially infinite task in the SEO world, with more tools, techniques and data sources available than ever before. But once the research ends, it’s another leap to turn those outputs into ideas that will work hard in search engines and drive valuable organic traffic to your website. For […]

What does Google’s hotel search mean for consumers, hoteliers and hotel portals?

November 20, 2018

At this September’s Brighton SEO conference, Rand Fishkin reflected on the last two years of search, and made some fairly bold conclusions that Google is increasingly sidelining organic results in favour of paid ads and enriched content on the SERP. Hotel search, the most recent addition to Google’s product offering, hints that this trend is […]

The rise of visual search and how it will impact SEO

August 6, 2018

“OK, Google. Write me a blog post about visual search”. Worth a try, right? 10% of the UK population have a “smart speaker” at home. Whilst voice search is creating plenty of noise in the technology sphere at the moment, it’s lesser-lauded contemporary, visual search, appears to be lurking in the slipstream. However, products like […]