Posted by Luke Murphy on August 6, 2024
LondonSEO XL speaker guest post: Gus Pelogia This blog post is a summary of my talk at LondonSEO XL in June 2024. Back in December 2022, I was giving an end-of-year presentation to an R&D (Research and Development) higher-up at Indeed. Organic traffic and conversions were at 70% and 50% increase YoY for the specific […]
…Posted by David Gale on January 6, 2022
While SEO strategies are developed for the medium to long term, they need to include some room for flexibility. It’s well-known that new Google SEO ranking factors keep arriving without much warning. The more significant updates such as E-A-T (expertise, authoritativeness, and trustworthiness) evaluation can also make or break online business visibility almost overnight. With […]…Posted by Luci Wood on September 22, 2021
On 9th September, I spoke at BrightonSEO about UX and SEO: their similarities, crossovers and how to employ mindsets from both disciplines to supercharge your SEO strategy. If you missed the live talk, you can catch the recorded version on 23rd September at 15:30 BST. Sign up here. In this article, I’ll cover the key […]
…Posted by Luci Wood on October 26, 2020
Recently I was invited to talk on a webinar about “the four myths of SEO” which covered “links don’t matter, SEO is about gaining keyword rankings, ranking #1 for a core keyword is the best way to “win” SEO and SEO isn’t measurable.” These are all incredibly interesting topics and an hour-long webinar simply wasn’t […]
…Posted by Ben Howe on September 24, 2020
Read time: 9 minutes Why clients fire agencies In 2014, Australian marketing guru Darren Wolley responded to the latest Forrester Digital Outlook survey in The Guardian. On agency-client retention, his analysis was that clients often use data to post-rationalise a “largely emotional response” to ending agency relationships. This led to the claim; “it’s all about […]
…Posted by Luci Wood on September 11, 2020
With the summer winding down in the UK, we were back online for September’s edition of the RemoteSEO Meetup. This time, we focused on one of the most essential parts of our jobs that is often overlooked: Using data and reporting to drive decision making in SEO. In their presentations, our three expert speakers […]
…Posted by James Powley on July 29, 2020
Summary: Behavioural economics/biases are extremely prevalent within the strategies of other marketing channels, however not so much within SEO. This article looks at some of the ways various behavioural biases, such as social proof, can and should be incorporated into SEO strategies and implementations. Behavioural Biases within SEO As humans we’re not very logical when […]
…Posted by Luci Wood on July 21, 2020
The grocery trade is booming. With the closure of smaller stores and restaurants leading consumers to rely on supermarkets and grocery stores for their essentials, March 2020 grocery sales figures in the UK were the highest ever recorded. A study by Kantar revealed that online grocery spend alone was 13% higher than the same period […]
…Posted by Luci Wood on July 7, 2020
Summary SEO is often likened to a marathon, rather than a sprint. Unlike a traditional time-bound marketing campaign, SEO requires constant attention and work. Creating an SEO roadmap helps keep focus in check, supports cross-team collaboration, and can be a powerful tool for retaining clients. What do we mean by ‘roadmap’? Just as architectural drawings […]
…Posted by Luci Wood on June 30, 2020
At the time of writing this article, there are only 178 days left until Christmas! In the middle of a springtime global pandemic, mince pies and Santa Claus may be the last things on your mind (but if Santa Claus is always on your mind, I’m not here to judge)! However, if you’re a marketer, […]
…Posted by Ben Howe on June 16, 2020
Chapters Introduction Five credible types of domain acquisition Making the right judgement How to successfully vet opportunities Recognising snake oil when you see it Carrying out a domain transaction Post-acquisition: KPIs to consider Summary Introduction Contemporary SEO is hard work. Those who’ve been in the game long enough can reminisce about the hacks of yore, […]
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