Luke Murphy

Posts by Luke Murphy

A basic guide to SEO A/B testing

Posted by on August 6, 2024

LondonSEO XL speaker guest post: Gus Pelogia This blog post is a summary of my talk at LondonSEO XL in June 2024. Back in December 2022, I was giving an end-of-year presentation to an R&D (Research and Development) higher-up at Indeed. Organic traffic and conversions were at 70% and 50% increase YoY for the specific […]

Improve your campaigns with neurodiverse marketing best practices

Posted by on July 25, 2024

LondonSEO XL speaker guest post: Myriam Jessier & Giulia Panozzo Marketing campaigns hyperfocus on market segmentation and personas…heavily biassed towards neurotypical people. Understanding how different folks in your consumer base process information is eye-opening. It makes for more inclusive content and effective campaigns. Neurodiversity, which includes conditions like ADHD, dyslexia, autism, dyspraxia, dyscalculia, and Tourette’s […]

Blue Array lead the way in SEO automation in exclusive partnership with Similar.ai

Posted by on February 1, 2023

Blue Array, the UK’s largest specialist SEO agency, are excited to announce an industry changing partnership with Similar.ai, a leading SEO automation tool, to deliver on Performance SEO™. The future of automation in SEO is to play an even more significant role in the coming years as AI and machine learning capabilities develop, allowing for […]

Blue Array announces Head of SEO

Posted by on December 7, 2022

The UK’s largest SEO specialist agency has appointed Michael Stepney as their new Head of SEO. Stepney has over 20 years of experience in the SEO industry and has worked at Blue Array since 2018 as SEO & Innovation Director. Prior to this, he ran his own SEO agency. Stepney has been responsible for heading […]