SEO Insights > Category: PR

Understanding Digital PR vs. Traditional PR

Posted by on March 23, 2023

Digital PR is basically ethical link building, right? Well I’d argue that’s an over-simplification, though securing backlinks is undoubtedly a key objective. Digital PR aims to positively represent and raise the visibility of a brand online, within its target audience. Good campaigns deliver backlinks and build topic authority that helps sites rank for non-branded search […]

Key takeaways from BrightonSEO’s Digital PR Show

Posted by on November 1, 2022

The Online Digital PR Show last week showed how quickly the digital PR sector is evolving. All speakers agreed that digital PR is more important than ever given the current geopolitical and economic unpredictability. The event was held from 5 October to 7 October, with the main event occurring on Thursday the 6th and Friday […]

RemoteSEO Meetup Roundup – December 2020

Posted by on December 18, 2020

Mince pies at the ready! On Wednesday, we were back online for our last RemoteSEOMeetup of 2020, and a very festive one it was too (well, Amie was wearing a Santa hat). What better way to finish up the year than with a reflection on whether backlinks are still relevant to our SEO efforts. In […]

SEO case study: How did FinTech brand, Fluidly, grow their organic traffic by 1000%

Posted by on January 3, 2019

We catch up with Caroline Plumb, founder of Fluidly, to discuss how they grew their organic traffic by over 1,000% in 2018. One of the great things about working at Blue Array is the breadth of clients we look after – from small startups to household names, there’s such a variety of SEO projects and […]

Unlinked Brand Mentions: An SEO’s Guide To Finding Opportunities

Posted by on August 8, 2018

Gaining backlinks is often considered one of the hardest tasks within SEO, though it also remains one of the most impactful things that can help a website to rank. Link building can take a lot of time, effort and resources – often high quality content needs to be created, and then this content needs to […]

Link Building Techniques That Still Work For 2018

Posted by on April 10, 2018

Two of the biggest levers we have to play with when improving websites’ organic visibility across search engines are content and backlinks.   Back in February I put together an outline of 5 keyword optimisation strategies that focused primarily on the former. Having a holistic attitude to content creation and serving the user intent rather […]

Google Bulletin – yet another contributor to fake news?

Posted by on February 22, 2018

Google recently introduced ‘Bulletin’, a free hyperlocal progressive web app allowing anyone, anywhere, to share news stories publicly straight from their phone. Starting out as just an idea only 18 months ago, it is now currently available to only those in select cities within the US states of Tennessee and California. Sound intriguing? Lets dip […]

PR for Startups – Getting yourself noticed.

Posted by on November 15, 2017

How Developing Relationships with Journalists Can Help You Develop Your SEO Campaign. Securing a piece of coverage on a national media publication, or another highly authoritative content-based website can be great for your startups visibility and of course your SEO – particularly if you’re able to secure a link back to your website from that […]