Luci Wood

Luci is an SEO Director, with digital experience both in-house and agency side. Having spent several years in the smart home sector, Luci is excited to see how new technology will influence marketing in the years to come. Outside the office, Luci is a keen archer and when she's not shooting arrows, you'll find her out and about with her corgi, Milo.

Posts by Luci Wood

The role of SEO in digital marketing

Posted by on February 25, 2022

SEO can sometimes end up in a silo, separate from digital marketing efforts, or even worse, treated as an afterthought. While some people don’t understand the SEO meaning in business, it’s actually essential – whether you sell online or not. Not only is SEO part of all great digital marketing strategies, but good SEO also […]…

Why UX should be a string in your SEO bow

Posted by on September 22, 2021

On 9th September, I spoke at BrightonSEO about UX and SEO: their similarities, crossovers and how to employ mindsets from both disciplines to supercharge your SEO strategy. If you missed the live talk, you can catch the recorded version on 23rd September at 15:30 BST. Sign up here. In this article, I’ll cover the key […]

Beyond Google & Bing: The Other ‘Search Engines’ You Should Be Optimising For

Posted by on September 14, 2021

If your brand’s only goal is to reach the top of Google, Bing or other traditional search engines, you’re missing out on a huge opportunity to reach an even bigger audience. Find out which other platforms you should be optimising for (and how!) in this handy guide for digital marketers.  Think of it like this: […]

Preparing for Google’s Page Experience update: three businesses share their stories

Posted by on July 28, 2021

Just like loungewear and ‘you’re on mute’, the buzz around ‘Core Web Vitals’ has been a staple of 2021 for SEOs across the world.  As we now head into the much anticipated rollout-out phase of Google’s Page Experience update, we caught up with a few of our clients to see how they’ve been getting on […]

RemoteSEO Meetup Roundup – December 2020

Posted by on December 18, 2020

Mince pies at the ready! On Wednesday, we were back online for our last RemoteSEOMeetup of 2020, and a very festive one it was too (well, Amie was wearing a Santa hat). What better way to finish up the year than with a reflection on whether backlinks are still relevant to our SEO efforts. In […]

Unconscious biases – why we’ve updated our recruitment processes

Posted by on December 1, 2020

2020 has not just been a significant year because of the global Covid-19 pandemic. It’s also been a year where, quite rightly, an increased amount of focus has been placed on the inequalities that exist in the world, and in our workplaces. Of course, we want our employees to feel like Blue Array is a […]

4 important insights I’ve gained about SEO reporting

Posted by on November 3, 2020

They say ‘if you can’t measure it, you can’t manage it’. Whilst not everything is easily quantifiable, there’s a lot to be said for understanding the metrics that matter, why they’re important and how best to draw insights and actions from them. As an SEO specialist, having worked through several large-scale migrations and on huge […]

Four myths of SEO

Posted by on October 26, 2020

Recently I was invited to talk on a webinar about “the four myths of SEO” which covered “links don’t matter, SEO is about gaining keyword rankings, ranking #1 for a core keyword is the best way to “win” SEO and SEO isn’t measurable.” These are all incredibly interesting topics and an hour-long webinar simply wasn’t […]

RemoteSEO Meetup Roundup – October 2020

Posted by on October 21, 2020

On a rather chilly afternoon in October, we were back online to enjoy the warm fuzzy feeling you get when SEOs share knowledge on the hot topic of keywords. In their presentations, our three expert speakers, Jamie Grant, James Brockbank and Alina Ghost, shared their best practices for using keyword research to form intent optimisation […]

Desktop vs. Mobile Search: The Impact of Coronavirus

Posted by on October 20, 2020

It wasn’t that long ago that we were all going mobile crazy. Talk moved from ‘That Flash banner looks great on my monitor screen’ to ‘What do you mean Flash isn’t supported on iPhones?’ in one fell swoop, and it felt like we were all mobile-first for good. But then coronavirus reared its ugly head, […]

Blue Array Appoints New Managing Director

Posted by on September 27, 2020

The UK’s most popular and largest specialist SEO agency, Blue Array, has appointed Stephanie Emmanouel as its Managing Director. Stephanie will be responsible for Blue Array’s operations as of 1 October 2020. Stephanie’s appointment marks the start of an exciting new chapter for the SEO agency, founded by industry expert, Simon Schnieders, who’s spent his […]