Luci Wood

Luci is an SEO Director, with digital experience both in-house and agency side. Having spent several years in the smart home sector, Luci is excited to see how new technology will influence marketing in the years to come. Outside the office, Luci is a keen archer and when she's not shooting arrows, you'll find her out and about with her corgi, Milo.

Posts by Luci Wood

Why UX should be a string in your SEO bow

Posted by on September 22, 2021

On 9th September, I spoke at BrightonSEO about UX and SEO: their similarities, crossovers and how to employ mindsets from both disciplines to supercharge your SEO strategy. If you missed the live talk, you can catch the recorded version on 23rd September at 15:30 BST. Sign up here. In this article, I’ll cover the key […]

Preparing for Google’s Page Experience update: three businesses share their stories

Posted by on July 28, 2021

Just like loungewear and ‘you’re on mute’, the buzz around ‘Core Web Vitals’ has been a staple of 2021 for SEOs across the world.  As we now head into the much anticipated rollout-out phase of Google’s Page Experience update, we caught up with a few of our clients to see how they’ve been getting on […]

How to build an SEO roadmap that delivers impact

Posted by on July 7, 2020

Summary SEO is often likened to a marathon, rather than a sprint. Unlike a traditional time-bound marketing campaign, SEO requires constant attention and work. Creating an SEO roadmap helps keep focus in check, supports cross-team collaboration, and can be a powerful tool for retaining clients. What do we mean by ‘roadmap’? Just as architectural drawings […]

Faceted navigation: how to drive traffic to your website through filter optimisation

Posted by on April 23, 2020

In this article I’m going to talk about: The SEO best practices for managing faceted navigation on your website How to decide which filters to ‘open up’ for crawling and indexing How best to handle the most some common SEO issues causes by faceted navigation Jump forward to each section here: What is faceted navigation? […]

How to optimise for Google Discover – Luci Wood Brighton SEO September 2019

Posted by on September 13, 2019

This blog post covers the main topics I explored in the talks I gave at BristolSEO in August, and ReadingSEO and BrightonSEO in September 2019. It includes a little more detail that I wasn’t able to squeeze into my talks. You can see my talk below: Tips for optimising for Google Discover from Lucinda Wood […]

Faceted navigation and SEO: How to avoid these 14 common mistakes

Posted by on April 10, 2019

Faceted navigation can be notoriously difficult to get right from an SEO perspective. In this article we’ll be looking at some of the most common mistakes that are made, and how to avoid them. What is faceted navigation? Faceted navigation refers to the use of filters to assist users in sorting and finding products, services or […]

SEO case study: How did FinTech brand, Fluidly, grow their organic traffic by 1000%

Posted by on January 3, 2019

We catch up with Caroline Plumb, founder of Fluidly, to discuss how they grew their organic traffic by over 1,000% in 2018. One of the great things about working at Blue Array is the breadth of clients we look after – from small startups to household names, there’s such a variety of SEO projects and […]

Google image SEO & Amazon (AWS) S3 – A case study for resolving missing images

Posted by on December 5, 2018

What was the challenge? Earlier this year, whilst using Search Console to conduct a Fetch & Render on a client site, I noticed a high number of images that were being returned as ‘temporarily unreachable’. This seemed a little strange, so I rendered a few more pages and found the same issue on them too. […]

The rise of visual search and how it will impact SEO

Posted by on August 6, 2018

“OK, Google. Write me a blog post about visual search”. Worth a try, right? 10% of the UK population have a “smart speaker” at home. Whilst voice search is creating plenty of noise in the technology sphere at the moment, it’s lesser-lauded contemporary, visual search, appears to be lurking in the slipstream. However, products like […]