Luci is an SEO Director, with digital experience both in-house and agency side. Having spent several years in the smart home sector, Luci is excited to see how new technology will influence marketing in the years to come. Outside the office, Luci is a keen archer and when she's not shooting arrows, you'll find her out and about with her corgi, Milo.
Posted by Luci Wood on March 14, 2024
With the long, dark nights of January and February now over, the signs of Spring are beginning to peek through. Now that we’re firmly into 2024, we’re taking a look at some of the key trends and predictions for organic search in the months ahead. We spoke to a few folks from around the industry […]…Posted by Luci Wood on November 25, 2022
You spoke, we listened: How we’re taking action from our clients’ NPS survey responses. Each quarter, we send out an NPS survey to all of our clients to see where we can make improvements to the way we work together. After all, feedback is essential to knowing where to begin making changes. We all receive […]
…Posted by Luci Wood on February 25, 2022
SEO can sometimes end up in a silo, separate from digital marketing efforts, or even worse, treated as an afterthought. While some people don’t understand the SEO meaning in business, it’s actually essential – whether you sell online or not. Not only is SEO part of all great digital marketing strategies, but good SEO also […]…Posted by Luci Wood on September 22, 2021
On 9th September, I spoke at BrightonSEO about UX and SEO: their similarities, crossovers and how to employ mindsets from both disciplines to supercharge your SEO strategy. If you missed the live talk, you can catch the recorded version on 23rd September at 15:30 BST. Sign up here. In this article, I’ll cover the key […]
…Posted by Luci Wood on September 14, 2021
If your brand’s only goal is to reach the top of Google, Bing or other traditional search engines, you’re missing out on a huge opportunity to reach an even bigger audience. Find out which other platforms you should be optimising for (and how!) in this handy guide for digital marketers. Think of it like this: […]
…Posted by Luci Wood on July 28, 2021
Just like loungewear and ‘you’re on mute’, the buzz around ‘Core Web Vitals’ has been a staple of 2021 for SEOs across the world. As we now head into the much anticipated rollout-out phase of Google’s Page Experience update, we caught up with a few of our clients to see how they’ve been getting on […]
…Posted by Luci Wood on December 18, 2020
Mince pies at the ready! On Wednesday, we were back online for our last RemoteSEOMeetup of 2020, and a very festive one it was too (well, Amie was wearing a Santa hat). What better way to finish up the year than with a reflection on whether backlinks are still relevant to our SEO efforts. In […]
…Posted by Luci Wood on December 1, 2020
2020 has not just been a significant year because of the global Covid-19 pandemic. It’s also been a year where, quite rightly, an increased amount of focus has been placed on the inequalities that exist in the world, and in our workplaces. Of course, we want our employees to feel like Blue Array is a […]
…Posted by Luci Wood on November 3, 2020
They say ‘if you can’t measure it, you can’t manage it’. Whilst not everything is easily quantifiable, there’s a lot to be said for understanding the metrics that matter, why they’re important and how best to draw insights and actions from them. As an SEO specialist, having worked through several large-scale migrations and on huge […]
…Posted by Luci Wood on October 26, 2020
Recently I was invited to talk on a webinar about “the four myths of SEO” which covered “links don’t matter, SEO is about gaining keyword rankings, ranking #1 for a core keyword is the best way to “win” SEO and SEO isn’t measurable.” These are all incredibly interesting topics and an hour-long webinar simply wasn’t […]
…Posted by Luci Wood on October 21, 2020
On a rather chilly afternoon in October, we were back online to enjoy the warm fuzzy feeling you get when SEOs share knowledge on the hot topic of keywords. In their presentations, our three expert speakers, Jamie Grant, James Brockbank and Alina Ghost, shared their best practices for using keyword research to form intent optimisation […]
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