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Luci Wood

Luci is an SEO Director, with digital experience both in-house and agency side. Having spent several years in the smart home sector, Luci is excited to see how new technology will influence marketing in the years to come. Outside the office, Luci is a keen archer and when she's not shooting arrows, you'll find her out and about with her corgi, Milo.

Posts by Luci Wood

How to optimise for Google Discover – Luci Wood Brighton SEO September 2019

Posted on September 13, 2019

This blog post covers the main topics I explored in the talks I gave at BristolSEO in August, and ReadingSEO and BrightonSEO in September 2019. It includes a little more detail that I wasn’t able to squeeze into my talks. You can see my talk below: Tips for optimising for Google Discover from Lucinda Wood […]

Faceted navigation and SEO: How to avoid these 14 common mistakes

Posted on April 10, 2019

Faceted navigation can be notoriously difficult to get right from an SEO perspective. In this article we’ll be looking at some of the most common mistakes that are made, and how to avoid them. What is faceted navigation? Faceted navigation refers to the use of filters to assist users in sorting and finding products, services or […]

SEO case study: How did FinTech brand, Fluidly, grow their organic traffic by 1000%

Posted on January 3, 2019

We catch up with Caroline Plumb, founder of Fluidly, to discuss how they grew their organic traffic by over 1,000% in 2018. One of the great things about working at Blue Array is the breadth of clients we look after – from small startups to household names, there’s such a variety of SEO projects and […]

Google image SEO & Amazon (AWS) S3 – A case study for resolving missing images

Posted on December 5, 2018

What was the challenge? Earlier this year, whilst using Search Console to conduct a Fetch & Render on a client site, I noticed a high number of images that were being returned as ‘temporarily unreachable’. This seemed a little strange, so I rendered a few more pages and found the same issue on them too. […]

The rise of visual search and how it will impact SEO

Posted on August 6, 2018

“OK, Google. Write me a blog post about visual search”. Worth a try, right? 10% of the UK population have a “smart speaker” at home. Whilst voice search is creating plenty of noise in the technology sphere at the moment, it’s lesser-lauded contemporary, visual search, appears to be lurking in the slipstream. However, products like […]