Content for SEO
Performance editorial at scale.
Our long-form, search-first content has driven multi-million organic traffic uplifts throughout the sales funnel and earned prestigious international awards, even in competitive “Your Money, Your Life” niches.
Content is a cornerstone of SEO, yet many businesses struggle to scale it effectively in-house. Others find their content underperforms, relying on the same overused tools and processes as everyone else.
As the UK’s largest dedicated SEO agency, we bring unparalleled expertise to ensure your content is optimised for both users and search engines, delivering results that resonate.
How it works.
1. Content audit and strategy.
The journey begins with a comprehensive content audit. We assess existing content not just for traffic, but for its role in your site’s overall structure and user journey.
From this analysis, we craft a bespoke strategy that includes creative ideas to attract organic traffic and engage users at every stage of the sales funnel.
2. Keyword universe and content calendar.
Through meticulous keyword research, we develop a content calendar tailored to your industry. This includes content aligned with seasonal trends as well as evergreen topics designed to perform year after year.
We integrate your brand guidelines and customer personas to ensure your website reaches the right users at the right time.
3. Templates for writers.
We create detailed templates for each content opportunity, guiding writers to address all key on-page ranking factors and match Google’s intent and helpful content standards.
This structured approach ensures every piece aligns with user needs and maximises search performance.
4. Completed articles.
Content creation is a craft, and we believe in working with specialists, not generalists. Our content is written by trade experts, not just SEOs, bringing a human touch and deep subject knowledge to every piece.
With our extensive network of professional writers, we can match your budget with the perfect talent, often at a more competitive rate than hiring in-house. This ensures efficiency, effectiveness, and stakeholder satisfaction.
Octopus Electrical Vehicles improved topical authority & organic traffic.
The story.
Octopus Electric Vehicles heavily relied on their brand as well as paid traffic to reach prospective customers and businesses. For this reason, they needed a well structured strategy, focusing on high quality content that would allow the client to rank for a variety of competitive keywords.
The goal.
The objective was to achieve a YoY uplift in organic clicks from Google to the site from 16,471 a month to 36,513 a month (121%) with a focus on improving clicks to their /ev-hub/ blog pages YoY as they struggled to produce content.
The approach.
We identified content gaps around the clients existing pillar topics as a start point as we felt this would likely be where a lot of their authority already was. This proved to be successful and gave us the perfect foundation to begin expanding on these topics, targeting a larger variety of keywords as well as improving topical authority.
The results
+141.9%
increase in organic clicks YoY (Feb 2023 vs Feb 2022)
+6375%
increase in non-branded keywords ranking in positions 1-3
Content audit breakdown.
Silver Content Audit£7,960 +VAT (8 days) |
Gold Content Audit£9,950 +VAT (10 days) |
Platinum Content Audit£11,940 +VAT (12 days) |
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The opportunity
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The opportunity
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The opportunity
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Technical
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Technical
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Technical
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Analytics
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Analytics
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Analytics
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Backlinks
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Backlinks
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Backlinks
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Keywords & Content
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Keywords & Content
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Keywords & Content
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Exponential growth for Fintech B2B brand GoCardless.
The story.
After coming on board in 2020, Global FinTech brand, GoCardless, were struggling to break away from competitors and increase their visibility in the UK.
The goal.
Increase organic entrances and conversions via blog content. Increasing the authority of the site in a YMYL industry (Your Money or Your Life topics are considered particularly delicate, and authority is key).
The approach.
We focused on creating content that would target all stages of the conversion funnel. In the beginning, we focused on informational content, these awareness pieces were key to increase our topical authority in the Fintech space.
We combined this with content that was more transactionally focused, targeted at a specific sub-personas and utilising longer tail keywords.
The results
+971%
Increase in organic visibility from the start of the project to our current visibility.
If you’re interested in Blue Array’s content service, please get in touch today.
“Blue Array’s content efforts have resulted in some really promising year-on-year increases and we now want to apply content production to our sister brands. Key results have included an improved conversion rate from organic search, and a 252% increase in 1-10 ranking position”
Denisse Diaz, Marketing Director at Global University Systems