1. Content audit and strategy

Auditing the content already on your website is the first step to creating content that aligns with your users and their journeys. Assessing informational content not only on how much traffic it brings in but also how it impacts other areas of your site’s structure

From this comes a strategy: the big ideas that will drive organic traffic and new users to your site, no matter what stage of the sales funnel they’re in.

2. Keyword universe and content calendar

We use keyword research to curate a content calendar that aligns with key seasonal periods that your industry experiences while also highlighting important evergreen topics that should perform well year after year.

We also incorporate your brand guidelines and customer personas, ensuring that your website is surfaced to the right users at the right time.

3. Templates for writers

By plotting content opportunities in prescriptive templates, writers have direction to execute each on-page ranking consideration relevant to each topic. This also helps ensure we’re meeting Google’s interpretation of intent and helpful content.

4. Completed articles

We believe it’s better to be specialists, not generalists, meaning our content is written by trade writers, not SEOs. This achieves the effectiveness, efficiency, and human touch needed to satisfy stakeholders and get results.

Plus, thanks to our industry standing, we have a big network – we can hand-pick the best writer for any budget, often at a lower rate than you would receive in-house.