Posted by Gregory Edwards on February 18, 2026
AI has revolutionised the search industry and conversion pathways for users, with sites reporting that AI traffic converts 9 times better than traditional search. Agentic AI is the most recent wavelength within the AI space, with ChatGPT’s Agent Mode and Google’s AI Mode both incorporating agentic capabilities. It’s imperative that you’re not neglecting users accessing […]
…Posted by Alex Marshall on January 14, 2026
What is Agent Mode? Agent Mode is basically ChatGPT with its own desktop. It can open a browser, look up things, dig through information, run terminal requests, and handle tasks that usually need human input. It is scary, intimidating, but full of promise to make the lives of marketers easier and more efficient. It is […]
…Posted by Nathan Dugal on November 11, 2025
Understanding consumer preferences has always been key for a brand to connect with its audience. With AI search now providing new ways for consumers to discover information, those consumer preferences are also shaping how visible brands are. Tools like ChatGPT and Google’s AI Mode reward the same qualities that users look for in real life: […]
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