Posted by Nathan Dugal on May 20, 2026
The Google I/O Keynote led to a wave of announcements, headlined by shifts in how AI now sits at the centre of Search. Executive summary Google I/O is Google’s annual conference for announcing changes, additions, and new products across its full stack, including Android, AI, and Search. Liz Reid, VP of Search at Google, framed […]
…Posted by Nathan Dugal on November 11, 2025
Understanding consumer preferences has always been key for a brand to connect with its audience. With AI search now providing new ways for consumers to discover information, those consumer preferences are also shaping how visible brands are. Tools like ChatGPT and Google’s AI Mode reward the same qualities that users look for in real life: […]
…Posted by Nathan Dugal on October 23, 2024
LondonSEO XL speaker guest post: Nathan Dugal This blog post is a summary of my talk at LondonSEO XL in June 2024. What is E-E-A-T? First things first, what does E-E-A-T stand for? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s Quality Raters use these elements to determine whether results on Google are returning high-quality […]
…Posted by Nathan Dugal on August 2, 2023
When your website is your business, making your site ‘findable’ is a big deal. And yet, many ecommerce sites just don’t do organic optimisation very well. What stops ecommerce businesses taking full advantage of billions of daily searches, and where do they go wrong with SEO? With ecomm giants like Amazon and eBay dominating the […]
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