Nathan Dugal

Posts by Nathan Dugal

How to Build Higher Quality Content Using E-E-A-T

Posted by on October 23, 2024

LondonSEO XL speaker guest post: Nathan Dugal This blog post is a summary of my talk at LondonSEO XL in June 2024. What is E-E-A-T? First things first, what does E-E-A-T stand for? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s Quality Raters use these elements to determine whether results on Google are returning high-quality […]

The anatomy of a well optimised ecommerce site

Posted by on August 2, 2023

When your website is your business, making your site ‘findable’ is a big deal. And yet, many ecommerce sites just don’t do organic optimisation very well. What stops ecommerce businesses taking full advantage of billions of daily searches, and where do they go wrong with SEO? With ecomm giants like Amazon and eBay dominating the […]