Posted by Luci Wood on December 18, 2020
Mince pies at the ready! On Wednesday, we were back online for our last RemoteSEOMeetup of 2020, and a very festive one it was too (well, Amie was wearing a Santa hat). What better way to finish up the year than with a reflection on whether backlinks are still relevant to our SEO efforts. In […]
…Posted by Kim Dewe on January 17, 2019
We recently had a client recover from a manual action placed by Google (sometimes also called a ‘manual penalty’) for “unnatural links from your site”. This is one of the many manual actions a website can receive for infringing Google’s webmaster quality guidelines. Google’s documentation states that this manual action occurs when “Google has detected […]
…Posted by Luci Wood on January 8, 2019
In this article I discuss whether a freshness factor in terms of links pointing to a domain would be a good way of Google assessing how useful as a resource a URL is to a query. To give an theoretical example, if between 2008 and 2009 URL ‘A’ (related to ‘photo gifts’) received 10 really […]
…Posted by Jordan Francis on August 8, 2018
Gaining backlinks is often considered one of the hardest tasks within SEO, though it also remains one of the most impactful things that can help a website to rank. Link building can take a lot of time, effort and resources – often high quality content needs to be created, and then this content needs to […]
…Posted by Luci Wood on April 10, 2018
Two of the biggest levers we have to play with when improving websites’ organic visibility across search engines are content and backlinks. Back in February I put together an outline of 5 keyword optimisation strategies that focused primarily on the former. Having a holistic attitude to content creation and serving the user intent rather […]
…Posted by Luci Wood on November 15, 2017
How Developing Relationships with Journalists Can Help You Develop Your SEO Campaign. Securing a piece of coverage on a national media publication, or another highly authoritative content-based website can be great for your startups visibility and of course your SEO – particularly if you’re able to secure a link back to your website from that […]
…Posted by Luci Wood on October 17, 2017
What does backlink analysis look like for the modern day SEO? Is it important to still monitor links or utilise the Disavow tool. Should you even care? Links have been consistently in the top three ranking factors for SEO and because of the relative ease of manipulating this signal, Google have been penalising sites […]
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