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Category: Links

Unlinked Brand Mentions: An SEO’s Guide To Finding Opportunities

August 8, 2018

Gaining backlinks is often considered one of the hardest tasks within SEO, though it also remains one of the most impactful things that can help a website to rank. Link building can take a lot of time, effort and resources – often high quality content needs to be created, and then this content needs to […]

Link Building Techniques That Still Work For 2018

April 10, 2018

Two of the biggest levers we have to play with when improving websites’ organic visibility across search engines are content and backlinks.   Back in February I put together an outline of 5 keyword optimisation strategies that focused primarily on the former. Having a holistic attitude to content creation and serving the user intent rather […]

PR for Startups – Getting yourself noticed.

November 15, 2017

How Developing Relationships with Journalists Can Help You Develop Your SEO Campaign. Securing a piece of coverage on a national media publication, or another highly authoritative content-based website can be great for your startups visibility and of course your SEO – particularly if you’re able to secure a link back to your website from that […]

What does backlink analysis look like today for SEO?

October 17, 2017

What does backlink analysis look like for the modern day SEO? Is it important to still monitor links or utilise the Disavow tool. Should you even care?   Links have been consistently in the top three ranking factors for SEO and because of the relative ease of manipulating this signal, Google have been penalising sites […]