SEO articles
Zero-click isn’t killing your content. It’s killing content that never required the click
Posted by Gregory Edwards on September 2, 2026
When catching up on the latest organic search news, someone is usually sounding the alarm that zero-click searches are killing their content, and as a result, their traffic with it. Some sites genuinely are at the mercy of AI answers summarising their content and satisfying users before they click. But not every zero-click search is […]
…Early insights into the Google Generative AI report in Search Console
Posted by Chloe Smith on June 15, 2026
On the 3rd June 2026, in direct response to new UK regulations introduced by the Competitions and Markets Authority (CMA), Google announced a new Generative AI report in Google Search Console. It is currently only available in the UK, and alongside light reports on visibility in AI search, it provides site owners with the ability […]
…Why Evergreen Content Compounds (and AI Content Doesn’t)
Posted by Liam Quinn on June 8, 2026
A quick note before we start: yes, Claude helped draft this post. There is some irony in that. But there is a meaningful difference between using AI as a drafting tool, with a human steering the argument by drawing on real client data, and using AI to scale informational content at volume without oversight. For […]
…Google I/O ’26 Keynote in Summary
Posted by Nathan Dugal on May 20, 2026
The Google I/O Keynote led to a wave of announcements, headlined by shifts in how AI now sits at the centre of Search. Executive summary Google I/O is Google’s annual conference for announcing changes, additions, and new products across its full stack, including Android, AI, and Search. Liz Reid, VP of Search at Google, framed […]
…How to perform well in agentic search
Posted by Gregory Edwards on February 18, 2026
Generative Engine Optimisation
AI has revolutionised the search industry and conversion pathways for users, with sites reporting that AI traffic converts 9 times better than traditional search. Agentic AI is the most recent wavelength within the AI space, with ChatGPT’s Agent Mode and Google’s AI Mode both incorporating agentic capabilities. It’s imperative that you’re not neglecting users accessing […]
…Law Firms and Digital PR: Turning Expertise into Headlines
Posted by Steph Holmes on February 4, 2026
As of the start of 2025, 210,900 people were working as solicitors or lawyers in the United Kingdom. Searches for Law firms across the UK have risen 13%, with a staggering 167K searches on average per month. With competition among legal teams to secure new cases and the rise of specialist versus general law firms, […]
…The Power of Harnessing Cross-Functional Expertise within a Marketing Agency
Posted by Kirsty Lasparini on January 28, 2026
Within a marketing agency, success will rarely come from one department alone. The best service and output that we can provide to our clients will be achieved when we harness the power of cross-functional knowledge and expertise from within the agency, including those who work in the support functions of Operations, HR & Finance. I […]
…Does informational content still matter for SEO?
Posted by Jade Knox on January 21, 2026
AIOs (AI Overviews), LLMs, and various other bots have been around for a while now, and the impact has been very clear. Clicks on ToFU (top-of-funnel) queries have dropped significantly. It can seem like most users don’t need a long article when a quick and to-the-point answer will do. Many informational queries will surface an […]
…Using Agent Mode to Identify Brand Opportunities
Posted by Alex Marshall on January 14, 2026
Generative Engine Optimisation
What is Agent Mode? Agent Mode is basically ChatGPT with its own desktop. It can open a browser, look up things, dig through information, run terminal requests, and handle tasks that usually need human input. It is scary, intimidating, but full of promise to make the lives of marketers easier and more efficient. It is […]
…Culture Without Walls: Building Connection in a Remote-First Agency
Posted by Janine Rueben on January 7, 2026
Remote working has always been around; however, not to the scale we are accustomed to. Many organisations have embraced remote working since COVID-19, radically shifting the way we work to keep businesses operating. The world as we knew it changed permanently, practically overnight, prompting businesses to rethink their operations and culture. Blue Array has remained […]
…How Digital PR Is Shaping Brand Visibility in the Age of AI Search
Posted by Lauren Hewitt Crabb on December 10, 2025
In 2025, the SEO and Digital PR industry has been dominated by one topic: AI search. As major platforms roll out AI overviews, conversational search, and LLM-powered recommendations, many brands have started noticing an impact on traditional search visibility. Understandably, clients are asking the same question: “What does this mean for our brand?” The reality […]
…