SEO Insights

How to build an SEO roadmap that delivers impact

Posted by on July 7, 2020

Business StrategySEOSEO Strategy

Summary SEO is often likened to a marathon, rather than a sprint. Unlike a traditional time-bound marketing campaign, SEO requires constant attention and work. Creating an SEO roadmap helps keep focus in check, supports cross-team collaboration, and can be a powerful tool for retaining clients. What do we mean by ‘roadmap’? Just as architectural drawings […]

Why you can (and should) do more with seasonal SEO

Posted by on June 30, 2020

Content and KeywordsKeyword ResearchSEOSEO Strategy

At the time of writing this article, there are only 178 days left until Christmas! In the middle of a springtime global pandemic, mince pies and Santa Claus may be the last things on your mind (but if Santa Claus is always on your mind, I’m not here to judge)! However, if you’re a marketer, […]

RemoteSEO Meetup Roundup – June 2020

Posted by on June 25, 2020

Blue Array NewsConferencesMeetups

On what had to be the hottest day of the year so far, SEOs and Digital PR enthusiasts sheltered inside for the second RemoteSEO Meetup. The aim? To uncover the mystery of what journalists actually want from public relations. Despite the heat, our three expert speakers: Amie Sparrow, Abi Bennetts and Hannah Butcher kept their […]

What’s next for schema – 4 predictions for how structured data will change in the next year

Posted by on June 23, 2020

SchemaSEOTechnical SEO

Structured Data has long been supported by Google (and other Search Engines), and has been an easy win for some sites to implement markup that matches their industry. Structured Data is an ever-evolving facet of SEO, with many nuances. But where, exactly, is Structured Data going? Will it die an early death in the world […]

Pro-tips: successful domain acquisitions

Posted by on June 16, 2020

SEO Strategy

Chapters Introduction Five credible types of domain acquisition Making the right judgement How to successfully vet opportunities Recognising snake oil when you see it Carrying out a domain transaction Post-acquisition: KPIs to consider Summary Introduction Contemporary SEO is hard work. Those who’ve been in the game long enough can reminisce about the hacks of yore, […]

Faceted navigation: how to drive traffic to your website through filter optimisation

Posted by on April 23, 2020

Ecommerce SEO

In this article I’m going to talk about: The SEO best practices for managing faceted navigation on your website How to decide which filters to ‘open up’ for crawling and indexing How best to handle the most some common SEO issues causes by faceted navigation Jump forward to each section here: What is faceted navigation? […]

Tackling the F-word – What we’ve done to support our furloughed staff

Posted by on April 22, 2020

Blue Array News

HR has always had to adapt quickly to change, whether it be new guidelines, legal updates, contract changes, or just to keep on the pulse of innovative practices. Yet despite the speed of change, there has always been guidance in place to demonstrate and implement best practices. And then furloughing came along. What is furloughing? […]

Why are your SEO Performance Reports being ignored?

Posted by on April 21, 2020

SEO Strategy

Reporting in SEO is a key way of tracking progress and making strategic decisions. However, by not tracking the correct KPI’s (Key Performance Indicators) you run the risk of making inappropriate decisions, which could negatively impact the outcome of your SEO efforts. This article by SEO Product Strategist, Laurent Bleu outlines: The key differences in […]

Blue Array releases new book – Mastering In-House SEO

Posted by on April 16, 2020

Blue Array News

Blue Array Releases a new book, Mastering In-House SEO: Bleeding edge strategies and tactics from leading in-house SEO experts Mastering In-House SEO is full of professional experience from 26 of the best names in the in-house SEO industry, including Areej Abuali, SEO Manager at Zoopla; e-Commerce Growth Consultant Luke Carthy; Ric Rodriguez, SEO Consultant for […]

International SEO: How to grow an overseas audience

Posted by on April 14, 2020

SEOSEO Strategy

Optimising a website for an international audience is often hailed as one of the least straightforward areas of SEO. To properly execute on an international SEO strategy requires a strong understanding of technical SEO but there are often many important factors that go unconsidered.  This article by SEO Manager, Ben Howe covers:  Structuring your site […]

How we’ve approached change over the past three weeks – Part 4: The Blue Array family

Posted by on April 10, 2020

Blue Array News

This is the fourth and final part of a series looking at how we’ve adapted to change in the first few weeks of the Covid-19 pandemic. You can read the previous posts via the links below: Part 1 – Our leadership team Part 2 – Our internal teams Part 3 – Our client teams Of […]