SEO Insights

Faceted navigation: how to drive traffic to your website through filter optimisation

Posted by on April 23, 2020

Ecommerce SEO

In this article I’m going to talk about: The SEO best practices for managing faceted navigation on your website How to decide which filters to ‘open up’ for crawling and indexing How best to handle the most some common SEO issues causes by faceted navigation Jump forward to each section here: What is faceted navigation? […]

Tackling the F-word – What we’ve done to support our furloughed staff

Posted by on April 22, 2020

Blue Array News

HR has always had to adapt quickly to change, whether it be new guidelines, legal updates, contract changes, or just to keep on the pulse of innovative practices. Yet despite the speed of change, there has always been guidance in place to demonstrate and implement best practices. And then furloughing came along. What is furloughing? […]

Why are your SEO Performance Reports being ignored?

Posted by on April 21, 2020

SEO Strategy

Reporting in SEO is a key way of tracking progress and making strategic decisions. However, by not tracking the correct KPI’s (Key Performance Indicators) you run the risk of making inappropriate decisions, which could negatively impact the outcome of your SEO efforts. This article by SEO Product Strategist, Laurent Bleu outlines: The key differences in […]

Blue Array releases new book – Mastering In-House SEO

Posted by on April 16, 2020

Blue Array News

Blue Array Releases a new book, Mastering In-House SEO: Bleeding edge strategies and tactics from leading in-house SEO experts Mastering In-House SEO is full of professional experience from 26 of the best names in the in-house SEO industry, including Areej Abuali, SEO Manager at Zoopla; e-Commerce Growth Consultant Luke Carthy; Ric Rodriguez, SEO Consultant for […]

International SEO: How to grow an overseas audience

Posted by on April 14, 2020

SEOSEO Strategy

Optimising a website for an international audience is often hailed as one of the least straightforward areas of SEO. To properly execute on an international SEO strategy requires a strong understanding of technical SEO but there are often many important factors that go unconsidered.  This article by SEO Manager, Ben Howe covers:  Structuring your site […]

How we’ve approached change over the past three weeks – Part 4: The Blue Array family

Posted by on April 10, 2020

Blue Array News

This is the fourth and final part of a series looking at how we’ve adapted to change in the first few weeks of the Covid-19 pandemic. You can read the previous posts via the links below: Part 1 – Our leadership team Part 2 – Our internal teams Part 3 – Our client teams Of […]

How we’ve approached change over the past three weeks – Part 3: Client-facing teams

Posted by on April 10, 2020

Blue Array News

In part one of this series we looked at how our leadership team had adapted in the face of Covid-19, whilst in the second piece, we looked at how internal teams have tweaked their communication methods to ensure they’re continuing to work collaboratively. In the third part of this series we’ll be discussing how things […]

How we’ve approached change over the past three weeks – Part 2: Internal teams

Posted by on April 10, 2020

Blue Array News

In the first part of this series, we looked at some of the things we’ve done as a leadership team to ensure communication has remained high, and that our wider team feel informed by everything that’s going on. Now we’re going to move on to what our teams are doing internally to make sure they’re […]

How we’ve approached change over the past three weeks – Part 1: Leadership team

Posted by on April 10, 2020

Blue Array News

There’s no doubt that our lives have changed dramatically and very suddenly since the Covid-19 pandemic hit the UK. As we have done in our home lives, businesses have had to find ways to adapt extremely quickly to ensure we survive. Now however, nearly three weeks after we officially went into lockdown, this new reality […]

Defining your SEO goals: the answer is in the sky

Posted by on April 8, 2020

Business Strategy

COVID-19 has dramatically changed the way digital marketers are running their websites and thinking about ROI from their SEO activities and wider digital marketing spend. The implementation of North Star Goals may be the key to move them closer to a performance marketing channel than ever before. This article from our Head of SEO Kim […]

Working from home: My perspective

Posted by on March 25, 2020

Working in SEO

Being pretty new to agency life, I didn’t really know what to expect. I’d always heard that it was so fast-paced, had a heavy workload and was always incredibly stressful. Even with all of this, I decided to move from working in-house to agency-side. I chose well. Yes, working at Blue Array is fast-paced, there […]