SEO Insights
Why are your SEO Performance Reports being ignored?
Posted by Laurent Bleu on April 21, 2020
Reporting in SEO is a key way of tracking progress and making strategic decisions. However, by not tracking the correct KPI’s (Key Performance Indicators) you run the risk of making inappropriate decisions, which could negatively impact the outcome of your SEO efforts. This article by SEO Product Strategist, Laurent Bleu outlines: The key differences in […]
…Blue Array releases new book – Mastering In-House SEO
Posted by Amie Sparrow on April 16, 2020
Blue Array Releases a new book, Mastering In-House SEO: Bleeding edge strategies and tactics from leading in-house SEO experts Mastering In-House SEO is full of professional experience from 26 of the best names in the in-house SEO industry, including Areej Abuali, SEO Manager at Zoopla; e-Commerce Growth Consultant Luke Carthy; Ric Rodriguez, SEO Consultant for […]
…International SEO: How to grow an overseas audience
Posted by Ben Howe on April 14, 2020
Optimising a website for an international audience is often hailed as one of the least straightforward areas of SEO. To properly execute on an international SEO strategy requires a strong understanding of technical SEO but there are often many important factors that go unconsidered. This article by SEO Manager, Ben Howe covers: Structuring your site […]
…How we’ve approached change over the past three weeks – Part 4: The Blue Array family
Posted by Sean Butcher on April 10, 2020
This is the fourth and final part of a series looking at how we’ve adapted to change in the first few weeks of the Covid-19 pandemic. You can read the previous posts via the links below: Part 1 – Our leadership team Part 2 – Our internal teams Part 3 – Our client teams Of […]
…How we’ve approached change over the past three weeks – Part 3: Client-facing teams
Posted by Sean Butcher on April 10, 2020
In part one of this series we looked at how our leadership team had adapted in the face of Covid-19, whilst in the second piece, we looked at how internal teams have tweaked their communication methods to ensure they’re continuing to work collaboratively. In the third part of this series we’ll be discussing how things […]
…How we’ve approached change over the past three weeks – Part 2: Internal teams
Posted by Sean Butcher on April 10, 2020
In the first part of this series, we looked at some of the things we’ve done as a leadership team to ensure communication has remained high, and that our wider team feel informed by everything that’s going on. Now we’re going to move on to what our teams are doing internally to make sure they’re […]
…How we’ve approached change over the past three weeks – Part 1: Leadership team
Posted by Sean Butcher on April 10, 2020
There’s no doubt that our lives have changed dramatically and very suddenly since the Covid-19 pandemic hit the UK. As we have done in our home lives, businesses have had to find ways to adapt extremely quickly to ensure we survive. Now however, nearly three weeks after we officially went into lockdown, this new reality […]
…Defining your SEO goals: the answer is in the sky
Posted by Kim Dewe on April 8, 2020
COVID-19 has dramatically changed the way digital marketers are running their websites and thinking about ROI from their SEO activities and wider digital marketing spend. The implementation of North Star Goals may be the key to move them closer to a performance marketing channel than ever before. This article from our Head of SEO Kim […]
…Working from home: My perspective
Posted by Carl Burton on March 25, 2020
Being pretty new to agency life, I didn’t really know what to expect. I’d always heard that it was so fast-paced, had a heavy workload and was always incredibly stressful. Even with all of this, I decided to move from working in-house to agency-side. I chose well. Yes, working at Blue Array is fast-paced, there […]
…The UK Government’s response to SEO agencies vs. SEO freelancers in the face of COVID-19
Posted by Simon Schnieders on March 23, 2020
UK Chancellor Rishi Sunak announced on March the 20th that the government would take the extraordinary measure of paying up to 80% of furloughed employees’ wages. That’s up to a total of £2,500 per month, for an initial three months from the 1st of March. Freelancers however were left disappointed not to have been included […]
…Preparing our team to work from home
Posted by Vicky Kollnberger on March 19, 2020
Last Friday, with the outbreak of Covid-19 making it very likely that we would need to close the office in the very near future, we decided to conduct a company-wide “trial run” of working from home. Thankfully, we all work on laptops and use G-suite as standard, making everything cloud based. Following feedback sessions with […]
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