SEO articles

Key takeaways from BrightonSEO’s Digital PR Show

Posted by on November 1, 2022

ConferencesPR

The Online Digital PR Show last week showed how quickly the digital PR sector is evolving. All speakers agreed that digital PR is more important than ever given the current geopolitical and economic unpredictability. The event was held from 5 October to 7 October, with the main event occurring on Thursday the 6th and Friday […]

How to research organically valuable content ideas

Posted by on October 6, 2022

Content and Keywords

Evergreen content is just as important to content strategy as news or product copy. In this blog, we’ll explore how exactly we find potentially organically valuable content that will perform all year round, and for many years to come – and how we can measure success outside of organic search.  How do we know if […]…

LondonSEO Meetup – September 2022 roundup

Posted by on September 20, 2022

ConferencesMeetupsSEO

September’s edition of LondonSEO went off without a hitch recently, bringing SEO’s in from far and wide! Located in Shoreditch, our good friends at Wise (formerly TransferWise) provided the venue, supplying the perfect melting pot for SEO professionals from all around to network and listen to the talks. A huge thanks from ourselves to the […]

Google’s ‘helpful content’ update: What should you expect?

Posted by on September 1, 2022

Content and KeywordsGoogle Algorithm UpdatesSEO

2021 was the year of updates and it feels like we spent most of our time chasing headlines around what Google update might be coming next. We’ve all been at the edge of our seats, waiting for something big to happen. After the May 2022 Core update and various changes to product reviews and the […]

Ecosia search engine: a greener alternative to Google

Posted by on July 4, 2022

SEO

We all want to help the planet but it can be difficult to commit to the big changes in your daily lifestyle. An easy change anyone can make is with their web browsing and Ecosia is the dream for anyone looking for a greener alternative to their search engine. What is Ecosia? Ecosia is a […]

What is JavaScript rendering? (And why it matters for SEO)

Posted by on July 4, 2022

SEO

What Is JavaScript Rendering? Before JavaScript code can be displayed and shown to users, it must be processed and rendered. Google has mentioned that they index JavaScript pages/content in three stages – a first wave where it crawls the pages, a second wave which renders the JavaScript and finally the third wave which then indexes […]

How using structured data can drive your organic traffic

Posted by on July 4, 2022

SEO

It might not sound like much, but structured data, is a great way of helping Google understand your content. Also known as Schema Markup, you can add this piece of HTML code (a.k.a “markup”) to a page to ensure search engines understand what specific content is on the page. And yes, you’re right – it is […]

Are you ready for Google Analytics 4?

Posted by on June 30, 2022

SEO

In just over a year’s time, Google will retire its Universal Analytics (AKA GA3) platform. From July 1, 2023, Universal Analytics will no longer collect new data – so you’ll need to move quickly if you want to get a full year of data captured. If you’re a GA360 customer, you’ve got a bit longer, […]

Sustainability in SEO, saving the world one click at a time

Posted by on March 21, 2022

SEO

Tackling climate change is something that we all know is of the utmost importance, and is a topic that is virtually unavoidable today. From the rather harrowing metaphor of climate change as an apocalyptic meteor in the recent Don’t Look Up, or the heartfelt pleas of Sir David Attenborough to take climate action in “A […]…

The role of SEO in digital marketing

Posted by on February 25, 2022

SEO

SEO can sometimes end up in a silo, separate from digital marketing efforts, or even worse, treated as an afterthought. While some people don’t understand the SEO meaning in business, it’s actually essential – whether you sell online or not. Not only is SEO part of all great digital marketing strategies, but good SEO also […]…

Imposter Syndrome in the SEO industry and how this impacts client relationships

Posted by on February 24, 2022

SEO

Imposter Syndrome is undoubtedly rife in the SEO industry and general wider digital marketing space. But why do so many of us feel like imposters? We’ll explore why so many of us feel like frauds and how this can impact our client relationships. What is imposter syndrome? Before we dive into industry specifics, it’s important […]