SEO articles
How to gauge intent when doing keyword research
Posted by Abby Mawhinney on March 6, 2025
It may seem quite obvious, but aligning your keyword research strategy with user intent is the foundation of a robust SEO content strategy. Keywords, on their own, don’t hold that much value unless they’re paired with user intent. But why is this, and importantly, how do you put this into action when developing your content […]
…5 must-do things before you migrate a website
Posted by Alex Marshall on February 4, 2025
Migrating a website is a major project and shouldn’t be undertaken lightly. On the surface, it may seem like it’d be a straightforward case of just switching CMS or URL with a few clicks. But the reality of a website migration involves making your way through multiple stages to ensure you don’t lose out on […]
…How to get started with CRO
Posted by Abby Mawhinney on January 15, 2025
Once you discover what conversion rate optimisation (CRO) is, along with the benefits of combining SEO and CRO, you’re probably keen to get started. But where do you begin? It’s easy to get overwhelmed with the amount of information out there, especially if you’re juggling other tasks on top of embarking on your CRO journey. […]
…How to balance paid and organic activity
Posted by Archie Keen on December 18, 2024
Paid and organic marketing strategies may first appear to be on opposite ends of the marketing spectrum. However, despite their differences, they work best when given equal weight rather than treated as separate entities. Balanced paid and organic activity is essential to producing a cohesive marketing strategy that drives real, tangible results. Think of paid […]
…The changing role of brand in SEO
Posted by James Powley on November 25, 2024
When we talk about ‘brand’, what are we actually talking about? Well, the term ‘brand’ itself has a broad meaning, especially regarding SEO. It can relate to everything from brand awareness to reputation to branded search queries. As consumer understanding and relationships to ‘brand’ changes, so must the approach to brand in SEO strategies. In […]
…How to Build Higher Quality Content Using E-E-A-T
Posted by Nathan Dugal on October 23, 2024
LondonSEO XL speaker guest post: Nathan Dugal This blog post is a summary of my talk at LondonSEO XL in June 2024. What is E-E-A-T? First things first, what does E-E-A-T stand for? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s Quality Raters use these elements to determine whether results on Google are returning high-quality […]
…Proving the value of organic investment in SEO
Posted by Sophie Roberts on September 27, 2024
LondonSEO XL speaker guest post: Georgie Kemp This blog post is a summary of my talk at LondonSEO XL in June 2024. As an SEO Lead, I know just how challenging it can be to secure and maintain budgets for SEO initiatives. At LondonSEO XL 2024, I shared my approach to effectively communicating the value […]
…A basic guide to SEO A/B testing
Posted by Luke Murphy on August 6, 2024
SEOSEO StrategySite Performance
LondonSEO XL speaker guest post: Gus Pelogia This blog post is a summary of my talk at LondonSEO XL in June 2024. Back in December 2022, I was giving an end-of-year presentation to an R&D (Research and Development) higher-up at Indeed. Organic traffic and conversions were at 70% and 50% increase YoY for the specific […]
…Improve your campaigns with neurodiverse marketing best practices
Posted by Luke Murphy on July 25, 2024
LondonSEO XL speaker guest post: Myriam Jessier & Giulia Panozzo Marketing campaigns hyperfocus on market segmentation and personas…heavily biassed towards neurotypical people. Understanding how different folks in your consumer base process information is eye-opening. It makes for more inclusive content and effective campaigns. Neurodiversity, which includes conditions like ADHD, dyslexia, autism, dyspraxia, dyscalculia, and Tourette’s […]
…CRO and SEO: A winning combination for business growth
Posted by Lucy Naude on June 19, 2024
Introduction Conversion Rate Optimisation (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a lead magnet. When CRO and SEO are effectively implemented together, they can create a powerful synergy that maximises the performance of a […]
…Marketplace SEO: A beginner’s guide
Posted by Gregory Edwards on May 29, 2024
Traditional e-commerce websites aren’t the only places online where things can be bought and sold. Take the marketplace website. It’s likely that you’ll be familiar with these types of sites, and if you’ve clicked on this article, you might even run one yourself! If you manage a marketplace website, you might be wondering if SEO […]
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