SEO articles
LondonSEO Meetup – February 2022 Roundup
Posted by Alex Kerslake on February 23, 2022
Blue Array NewsConferencesMeetupsSEO
LondonSEO returned this month, with our first in-person event in two years. It’s safe to say that it’s been a long time in the making! As we know, the disruption of Covid-19 put a halt to many aspects of life. In-person networking was one of many business activities that have sadly been put on hold […]
…Growth Loops for SEO
Posted by Simon Schnieders on February 16, 2022
You could be forgiven for not having heard of growth loops before. But they’re an essential part of a marketing and growth strategy having worked well for leading brands such as Uber, Netflix and Pinterest. So what are growth loops and why should we take an interest? Let’s first look at what growth loops are […]
…How to create an effective SEO strategy in 2022
Posted by David Gale on January 20, 2022
If you’re just getting to grips with SEO or want improved visibility, creating an SEO marketing strategy is a good place to start. Below, we’ve put together a guide to building your own SEO strategy for 2022 and where your priorities should lie. What is an SEO strategy? SEO – or search engine optimisation – […]…What are the most important SEO ranking factors in 2022?
Posted by David Gale on January 6, 2022
While SEO strategies are developed for the medium to long term, they need to include some room for flexibility. It’s well-known that new Google SEO ranking factors keep arriving without much warning. The more significant updates such as E-A-T (expertise, authoritativeness, and trustworthiness) evaluation can also make or break online business visibility almost overnight. With […]…Creating expectation and demonstrating the ROI Of SEO
Posted by David Gale on October 8, 2021
When it comes to securing funds for marketing campaigns and convincing decision-makers that an area is worth investing in, you need to be able to predict the return on investment (ROI). The estimated ROI of a campaign determines if it’s worthwhile and if the business is likely to be seeing a greater or lesser return […]
…How to become a professional SEO expert
Posted by David Gale on September 22, 2021
Understanding and executing SEO at a strategic level is a goal that every marketer should have in mind. 49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal), with 68% of online experiences beginning with a search engine (BrightEdge). Learn how to create engaging, search engine-friendly content […]…Why UX should be a string in your SEO bow
Posted by Luci Wood on September 22, 2021
On 9th September, I spoke at BrightonSEO about UX and SEO: their similarities, crossovers and how to employ mindsets from both disciplines to supercharge your SEO strategy. If you missed the live talk, you can catch the recorded version on 23rd September at 15:30 BST. Sign up here. In this article, I’ll cover the key […]
…Beyond Google & Bing: The Other ‘Search Engines’ You Should Be Optimising For
Posted by Luci Wood on September 14, 2021
If your brand’s only goal is to reach the top of Google, Bing or other traditional search engines, you’re missing out on a huge opportunity to reach an even bigger audience. Find out which other platforms you should be optimising for (and how!) in this handy guide for digital marketers. Think of it like this: […]
…Blue Array Appoints New Head of Digital PR – Jodie Harris
Posted by David Gale on August 18, 2021
Blue Array are excited to announce the appointment of Jodie Harris to head up the Digital PR department at the agency. Jodie has over 13 years experience in public relations and was one of the first Digital PR’s to enter the search space after joining MediaVision in 2012. She has successfully developed and led a […]
…Using SEO To Help Build Brand Awareness
Posted by David Gale on August 12, 2021
SEO, or Search Engine Optimisation, is an effective strategy for driving website traffic and increasing sales, but many marketers don’t realise the important role it can play in brand awareness. Building a well-known brand among your target audience is essential for success and a common goal for all brand managers and marketers. Your brand is […]
…Preparing for Google’s Page Experience update: three businesses share their stories
Posted by Luci Wood on July 28, 2021
Google Algorithm UpdatesSEOSite Performance
Just like loungewear and ‘you’re on mute’, the buzz around ‘Core Web Vitals’ has been a staple of 2021 for SEOs across the world. As we now head into the much anticipated rollout-out phase of Google’s Page Experience update, we caught up with a few of our clients to see how they’ve been getting on […]
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