SEO Insights

How we’ve approached change over the past three weeks – Part 4: The Blue Array family

Posted by on April 10, 2020

Blue Array News

This is the fourth and final part of a series looking at how we’ve adapted to change in the first few weeks of the Covid-19 pandemic. You can read the previous posts via the links below: Part 1 – Our leadership team Part 2 – Our internal teams Part 3 – Our client teams Of […]

How we’ve approached change over the past three weeks – Part 3: Client-facing teams

Posted by on April 10, 2020

Blue Array News

In part one of this series we looked at how our leadership team had adapted in the face of Covid-19, whilst in the second piece, we looked at how internal teams have tweaked their communication methods to ensure they’re continuing to work collaboratively. In the third part of this series we’ll be discussing how things […]

How we’ve approached change over the past three weeks – Part 2: Internal teams

Posted by on April 10, 2020

Blue Array News

In the first part of this series, we looked at some of the things we’ve done as a leadership team to ensure communication has remained high, and that our wider team feel informed by everything that’s going on. Now we’re going to move on to what our teams are doing internally to make sure they’re […]

How we’ve approached change over the past three weeks – Part 1: Leadership team

Posted by on April 10, 2020

Blue Array News

There’s no doubt that our lives have changed dramatically and very suddenly since the Covid-19 pandemic hit the UK. As we have done in our home lives, businesses have had to find ways to adapt extremely quickly to ensure we survive. Now however, nearly three weeks after we officially went into lockdown, this new reality […]

Defining your SEO goals: the answer is in the sky

Posted by on April 8, 2020

Business Strategy

COVID-19 has dramatically changed the way digital marketers are running their websites and thinking about ROI from their SEO activities and wider digital marketing spend. The implementation of North Star Goals may be the key to move them closer to a performance marketing channel than ever before. This article from our Head of SEO Kim […]

Working from home: My perspective

Posted by on March 25, 2020

Working in SEO

Being pretty new to agency life, I didn’t really know what to expect. I’d always heard that it was so fast-paced, had a heavy workload and was always incredibly stressful. Even with all of this, I decided to move from working in-house to agency-side. I chose well. Yes, working at Blue Array is fast-paced, there […]

The UK Government’s response to SEO agencies vs. SEO freelancers in the face of COVID-19

Posted by on March 23, 2020

Business Strategy

UK Chancellor Rishi Sunak announced on March the 20th that the government would take the extraordinary measure of paying up to 80% of furloughed employees’ wages. That’s up to a total of £2,500 per month, for an initial three months from the 1st of March. Freelancers however were left disappointed not to have been included […]

Preparing our team to work from home

Posted by on March 19, 2020

Blue Array News

Last Friday, with the outbreak of Covid-19 making it very likely that we would need to close the office in the very near future, we decided to conduct a company-wide “trial run” of working from home. Thankfully, we all work on laptops and use G-suite as standard, making everything cloud based. Following feedback sessions with […]

How Blue Array is responding to COVID-19 (Coronavirus)

Posted by on March 12, 2020

Blue Array News

UPDATE: Following a successful trial on the 13th of March of a Blue Array home based workforce and on the UK Government advisory, as of Monday the 17th of March, the entire Blue Array team are working remotely. Ensuring the same high-quality of service and delivery to our customers is paramount and we’re taking steps […]

LondonSEOMeetup – February 2020

Posted by on February 21, 2020

Conferences

The February LondonSEOMeetup had a high bar set after the successful event in January, but it equally drew a large audience with a stellar lineup of speakers. It was a diverse event, with everything from Britney to Aristotle, SEO puns to Google News – and even some homemade game show buzzers. Once again, I headed […]

ReadingSEO Roundup – February 2020

Posted by on February 19, 2020

Conferences

Our third event of 2020 and our first at The Curious Lounge in Reading – and what a fantastic venue! Hosted as always by Matt and Nicky, and with Blue Array’s Tom Pool kicking off proceedings, it was a fantastic way to christen the space.  Fed, watered (and wined), we were eager to listen to speakers […]