SEO articles

What are the most important SEO ranking factors in 2022?

Posted by on January 6, 2022

Google Algorithm UpdatesMobile SEOSchemaSEOSEO Strategy

While SEO strategies are developed for the medium to long term, they need to include some room for flexibility. It’s well-known that new Google SEO ranking factors keep arriving without much warning. The more significant updates such as E-A-T (expertise, authoritativeness, and trustworthiness) evaluation can also make or break online business visibility almost overnight. With […]…

Creating expectation and demonstrating the ROI Of SEO

Posted by on October 8, 2021


When it comes to securing funds for marketing campaigns and convincing decision-makers that an area is worth investing in, you need to be able to predict the return on investment (ROI). The estimated ROI of a campaign determines if it’s worthwhile and if the business is likely to be seeing a greater or lesser return […]

How to become a professional SEO expert

Posted by on September 22, 2021


Understanding and executing SEO at a strategic level is a goal that every marketer should have in mind. 49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal), with 68% of online experiences beginning with a search engine (BrightEdge). Learn how to create engaging, search engine-friendly content […]…

Why UX should be a string in your SEO bow

Posted by on September 22, 2021

ConferencesSEOSEO Strategy

On 9th September, I spoke at BrightonSEO about UX and SEO: their similarities, crossovers and how to employ mindsets from both disciplines to supercharge your SEO strategy. If you missed the live talk, you can catch the recorded version on 23rd September at 15:30 BST. Sign up here. In this article, I’ll cover the key […]

Beyond Google & Bing: The Other ‘Search Engines’ You Should Be Optimising For

Posted by on September 14, 2021

Content and KeywordsSEO

If your brand’s only goal is to reach the top of Google, Bing or other traditional search engines, you’re missing out on a huge opportunity to reach an even bigger audience. Find out which other platforms you should be optimising for (and how!) in this handy guide for digital marketers.  Think of it like this: […]

Blue Array Appoints New Head of Digital PR – Jodie Harris

Posted by on August 18, 2021

Blue Array News

Blue Array are excited to announce the appointment of Jodie Harris to head up the Digital PR department at the agency.  Jodie has over 13 years experience in public relations and was one of the first Digital PR’s to enter the search space after joining MediaVision in 2012. She has successfully developed and led a […]

Using SEO To Help Build Brand Awareness

Posted by on August 12, 2021


SEO, or Search Engine Optimisation, is an effective strategy for driving website traffic and increasing sales, but many marketers don’t realise the important role it can play in brand awareness. Building a well-known brand among your target audience is essential for success and a common goal for all brand managers and marketers. Your brand is […]

Preparing for Google’s Page Experience update: three businesses share their stories

Posted by on July 28, 2021

Google Algorithm UpdatesSEOSite Performance

Just like loungewear and ‘you’re on mute’, the buzz around ‘Core Web Vitals’ has been a staple of 2021 for SEOs across the world.  As we now head into the much anticipated rollout-out phase of Google’s Page Experience update, we caught up with a few of our clients to see how they’ve been getting on […]

How to choose the right SEO agency

Posted by on July 20, 2021


SEO – get it right, and it will deliver fantastic business results with a strong ROI. After all, 68% of online experiences start with a search engine. Whether you’re looking for leads or sales, a well-executed SEO plan can drive performance that will have a positive impact on your business goals. Getting SEO right takes expertise, […]…

The Blue Array Broadcast Episode Three – Matt Johnson, Senior Growth Marketing Manager at GoCardless

Posted by on June 23, 2021

The Blue Array Broadcast

Episode Summary Hello, and welcome to the latest edition of the Blue Array broadcast. This week I had the opportunity to speak with Matt Johnson, senior growth marketing manager at GoCardless. During our conversation, we discussed GoCardless, his award winning content strategy, which has helped them to achieve incredible organic growth over the past 18 […]

Pitching SEO to the C-suite and embedding it into your organisation

Posted by on June 5, 2021


The importance of SEO to a modern-day digital marketing plan is non-negotiable,  but it’s not always easy to secure the resources or budgets needed for implementation. This is usually because the business decision makers, sitting at board and C suite level, don’t understand its potential value to the business or why it should be prioritised […]