James Powley

Posts by James Powley

The psychology behind search

Posted by on January 18, 2023

Throughout the day we make innumerable decisions – far too many to weigh up the ‘perfect’ option each time. To save time and energy, we use mental shortcuts, referred to by psychologists as heuristics. These mental shortcuts help us make ‘good enough’ decisions and conserve our brain power for more important tasks. Behavioural economics is […]

How understanding behavioural biases within decision making can better connect your SEO strategy with your audience

Posted by on July 29, 2020

Summary: Behavioural economics/biases are extremely prevalent within the strategies of other marketing channels, however not so much within SEO. This article looks at some of the ways various behavioural biases, such as social proof, can and should be incorporated into SEO strategies and implementations. Behavioural Biases within SEO As humans we’re not very logical when […]