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James Powley

James would describe himself as ambitious, analytical and inquisitive. James holds a postgraduate degree in Psychology where he focused on the psychology of decision making and how this can be extended to marketing. Beyond this he is passionate about running, cycling and his hometown team Ipswich Town, being a season ticket holder at the club.

Posts by James Powley

How understanding behavioural biases within decision making can better connect your SEO strategy with your audience

Posted on July 29, 2020

Summary: Behavioural economics/biases are extremely prevalent within the strategies of other marketing channels, however not so much within SEO. This article looks at some of the ways various behavioural biases, such as social proof, can and should be incorporated into SEO strategies and implementations. Behavioural Biases within SEO As humans we’re not very logical when […]