Posted by James Powley on November 25, 2024
When we talk about ‘brand’, what are we actually talking about? Well, the term ‘brand’ itself has a broad meaning, especially regarding SEO. It can relate to everything from brand awareness to reputation to branded search queries. As consumer understanding and relationships to ‘brand’ changes, so must the approach to brand in SEO strategies. In […]
…Posted by James Powley on January 18, 2023
Throughout the day we make innumerable decisions – far too many to weigh up the ‘perfect’ option each time. To save time and energy, we use mental shortcuts, referred to by psychologists as heuristics. These mental shortcuts help us make ‘good enough’ decisions and conserve our brain power for more important tasks. Behavioural economics is […]
…Posted by James Powley on July 29, 2020
Summary: Behavioural economics/biases are extremely prevalent within the strategies of other marketing channels, however not so much within SEO. This article looks at some of the ways various behavioural biases, such as social proof, can and should be incorporated into SEO strategies and implementations. Behavioural Biases within SEO As humans we’re not very logical when […]
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