SEO Insights

Preparing for Google’s Page Experience update: three businesses share their stories

Posted by on July 28, 2021

Google Algorithm UpdatesSEOSite Performance

Just like loungewear and ‘you’re on mute’, the buzz around ‘Core Web Vitals’ has been a staple of 2021 for SEOs across the world.  As we now head into the much anticipated rollout-out phase of Google’s Page Experience update, we caught up with a few of our clients to see how they’ve been getting on […]

The Blue Array Broadcast Episode Three – Matt Johnson, Senior Growth Marketing Manager at GoCardless

Posted by on June 23, 2021

The Blue Array Broadcast

Episode Summary Hello, and welcome to the latest edition of the Blue Array broadcast. This week I had the opportunity to speak with Matt Johnson, senior growth marketing manager at GoCardless. During our conversation, we discussed GoCardless, his award winning content strategy, which has helped them to achieve incredible organic growth over the past 18 […]

The Blue Array Broadcast Episode Two – Andrew Jervis, Co-Founder of ClickMechanic

Posted by on April 22, 2021

The Blue Array Broadcast

Episode Summary In this week’s edition we are joined by Andrew Jervis, the CEO and co-founder of ClickMechanic. ClickMechanic is the UK’s market leading platform that connects car owners who need repairs, servicing and inspections to the UK’s best mechanics. Andrew discusses the formation of clickMechanic and its origins back in 2012. We have a […]

The Blue Array Broadcast Episode One – James McAulay, Encore Musicians

Posted by on March 21, 2021

The Blue Array Broadcast

Episode Summary In our debut episode David Gale (Business Marketing Director) had the pleasure of speaking with James McAulay, the co-founder and CEO of Encore Musicians – one of the largest marketplaces for booking live musicians in the world. James reflects on the challenges he and his business faced during the pandemic last year, and […]

RemoteSEO Meetup Roundup – December 2020

Posted by on December 18, 2020

LinksMeetupsPRSEO

Mince pies at the ready! On Wednesday, we were back online for our last RemoteSEOMeetup of 2020, and a very festive one it was too (well, Amie was wearing a Santa hat). What better way to finish up the year than with a reflection on whether backlinks are still relevant to our SEO efforts. In […]

The effect of the Google December Broad Core Algorithm update on voucher and couponing sites

Posted by on December 17, 2020

Google Algorithm UpdatesSEOSite Performance

On the 3rd December, Google announced the December 2020 broad core algorithm update. It was unexpected and marked the end of a considerable gap between updates; the last broad core algorithm update was in May 2020. Broad core algorithm updates don’t introduce any new ranking factors but instead act as a rebalancing of existing ones. […]

Unconscious biases – why we’ve updated our recruitment processes

Posted by on December 1, 2020

Blue Array NewsWorking in SEO

2020 has not just been a significant year because of the global Covid-19 pandemic. It’s also been a year where, quite rightly, an increased amount of focus has been placed on the inequalities that exist in the world, and in our workplaces. Of course, we want our employees to feel like Blue Array is a […]

4 important insights I’ve gained about SEO reporting

Posted by on November 3, 2020

Data and AnalyticsSEOSite Performance

They say ‘if you can’t measure it, you can’t manage it’. Whilst not everything is easily quantifiable, there’s a lot to be said for understanding the metrics that matter, why they’re important and how best to draw insights and actions from them. As an SEO specialist, having worked through several large-scale migrations and on huge […]

Four myths of SEO

Posted by on October 26, 2020

SEOSEO Strategy

Recently I was invited to talk on a webinar about “the four myths of SEO” which covered “links don’t matter, SEO is about gaining keyword rankings, ranking #1 for a core keyword is the best way to “win” SEO and SEO isn’t measurable.” These are all incredibly interesting topics and an hour-long webinar simply wasn’t […]

RemoteSEO Meetup Roundup – October 2020

Posted by on October 21, 2020

Content and KeywordsMeetupsSEO

On a rather chilly afternoon in October, we were back online to enjoy the warm fuzzy feeling you get when SEOs share knowledge on the hot topic of keywords. In their presentations, our three expert speakers, Jamie Grant, James Brockbank and Alina Ghost, shared their best practices for using keyword research to form intent optimisation […]

Desktop vs. Mobile Search: The Impact of Coronavirus

Posted by on October 20, 2020

SEO

It wasn’t that long ago that we were all going mobile crazy. Talk moved from ‘That Flash banner looks great on my monitor screen’ to ‘What do you mean Flash isn’t supported on iPhones?’ in one fell swoop, and it felt like we were all mobile-first for good. But then coronavirus reared its ugly head, […]