SEO Insights

Why should I invest my seed or series funding in SEO?

Posted by on November 23, 2023


When you’re on a startup journey, weighing up where to invest your funding is one of the biggest initial decisions you’ll face. There’s a huge amount of factors to consider, especially when you have a range of stakeholders to answer to and key objectives you want to quickly achieve. So when it comes to deciding […]

Are nofollow links good for SEO?

Posted by on November 21, 2023


Building backlinks is hard work. Especially when your organic strategy is just getting off the ground, it’s important to weigh up the effort vs reward of going after certain links. Maybe you’ve spotted an opportunity to get featured in a popular, industry-relevant publication, but then you find out that the only link they will offer […]

The anatomy of a well optimised ecommerce site

Posted by on August 2, 2023


When your website is your business, making your site ‘findable’ is a big deal. And yet, many ecommerce sites just don’t do organic optimisation very well. What stops ecommerce businesses taking full advantage of billions of daily searches, and where do they go wrong with SEO? With ecomm giants like Amazon and eBay dominating the […]

6 short term SEO wins

Posted by on June 28, 2023


You can be forgiven for thinking that quick wins don’t exist in the world of search engine optimisation. SEO professionals tend to talk in months and years, rather than days and weeks, and most will warn you away from promises of instant results, as this is at best unrealistic, and at worst, a site penalty in […]

SEO for challenger brands

Posted by on June 14, 2023


Getting someone to buy something they don’t know they need, from a business they’ve never heard of, now that’s a tough sell. Breaking into a new industry is never easy, and for start-ups the challenge is multiplied. Your competition has more money, more resources and more customers. When you have less of everything, how can […]

Brighton SEO April 2023 – Basic Automation Hacks for SEO

Posted by on May 30, 2023


On the Thursday of BrightonSEO April 2023, I spoke on the main stage on the topic of ‘Basic Automation Hacks for SEO’. This was a massive personal goal for me, and something I’ve wanted to do since first coming to the conference over 5 years ago. I really enjoyed both creating and delivering this talk, […]

10 SEO mistakes startups make

Posted by on May 15, 2023


If you’re ready to bring your brand to a wider audience then SEO deserves a prime slot in your digital marketing mix. Whether you’re a start-up who wants to be found online, or a scale-up looking to increase your digital footprint, SEO can help build brand awareness and deliver long-term, sustainable revenue growth. Whilst it […]

Google I/O update

Posted by on May 11, 2023


Intro At Google’s annual developer conference (Google I/O) yesterday (May 10th), it was announced that Google will seek to begin testing search results infused with generative artificial intelligence technology. This is their answer to disruptors such as ChatGPT (baked into Bing). Whilst this is currently only in testing/beta, it could mean a change in the […]

Understanding Digital PR vs. Traditional PR

Posted by on March 23, 2023


Digital PR is basically ethical link building, right? Well I’d argue that’s an over-simplification, though securing backlinks is undoubtedly a key objective. Digital PR aims to positively represent and raise the visibility of a brand online, within its target audience. Good campaigns deliver backlinks and build topic authority that helps sites rank for non-branded search […]

SEO for acquired domains or ‘Acquisition SEO’

Posted by on March 9, 2023


Ask your C-Suite team what’s top of their agenda when acquiring a business and it’s probably not SEO. I’m here to argue it should be, if not top of the agenda, then a consideration even before the deal has been done. Too often relegated to a tactical afterthought, involving SEO from the start of the […]

How content decay is silently killing your organic growth

Posted by on February 8, 2023


Picture this. You’re executing a successful content strategy, organic traffic is rising, your content is moving up the SERPs and things are looking great, but then… Your growth slows, traffic starts to plateau and may even be in decline, nothing has changed, you’re still releasing content at a steady rate, and your rankings may not […]