SEO articles
Google I/O 25 Keynote in Summary
Posted by Jordan Francis on May 22, 2025
The Google I/O Keynote led to a host of announcements, including a multitude of changes and developments for search moving forward. Executive summary Google I/O is Google’s annual conference for announcing changes, additions, and new products across its full stack, like Android, AI, and Search. With the announcement that AI Overviews have more than 1.5 […]
…Preparing Your Brand in the AI Era: How Businesses Can Prepare Stakeholders
Posted by Simon Schnieders on May 14, 2025
The one thing that remains constant in search is the constant major changes that are pushed through. But, one of the biggest changes – a clickless web – is already happening. A period of big upheaval is on its way. This is all thanks to the impact of Generative AI and we’re starting to see […]
…A guide to App Store & Google Play ranking factors
Posted by Alex Marshall on April 17, 2025
As digitalisation continues to change and evolve, so does how we, as users, interact with digital search. It’s not only traditional websites that can be leveraged for search success – other digital platforms can be optimised too. This includes app providers like Apple App Store and Google Play Store. Optimising app listings in these spaces […]
…How to gauge intent when doing keyword research
Posted by Abby Mawhinney on March 6, 2025
It may seem quite obvious, but aligning your keyword research strategy with user intent is the foundation of a robust SEO content strategy. Keywords, on their own, don’t hold that much value unless they’re paired with user intent. But why is this, and importantly, how do you put this into action when developing your content […]
…5 must-do things before you migrate a website
Posted by Alex Marshall on February 4, 2025
Migrating a website is a major project and shouldn’t be undertaken lightly. On the surface, it may seem like it’d be a straightforward case of just switching CMS or URL with a few clicks. But the reality of a website migration involves making your way through multiple stages to ensure you don’t lose out on […]
…How to get started with CRO
Posted by Abby Mawhinney on January 15, 2025
Once you discover what conversion rate optimisation (CRO) is, along with the benefits of combining SEO and CRO, you’re probably keen to get started. But where do you begin? It’s easy to get overwhelmed with the amount of information out there, especially if you’re juggling other tasks on top of embarking on your CRO journey. […]
…How to balance paid and organic activity
Posted by Archie Keen on December 18, 2024
Paid and organic marketing strategies may first appear to be on opposite ends of the marketing spectrum. However, despite their differences, they work best when given equal weight rather than treated as separate entities. Balanced paid and organic activity is essential to producing a cohesive marketing strategy that drives real, tangible results. Think of paid […]
…The changing role of brand in SEO
Posted by James Powley on November 25, 2024
When we talk about ‘brand’, what are we actually talking about? Well, the term ‘brand’ itself has a broad meaning, especially regarding SEO. It can relate to everything from brand awareness to reputation to branded search queries. As consumer understanding and relationships to ‘brand’ changes, so must the approach to brand in SEO strategies. In […]
…How to Build Higher Quality Content Using E-E-A-T
Posted by Nathan Dugal on October 23, 2024
LondonSEO XL speaker guest post: Nathan Dugal This blog post is a summary of my talk at LondonSEO XL in June 2024. What is E-E-A-T? First things first, what does E-E-A-T stand for? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s Quality Raters use these elements to determine whether results on Google are returning high-quality […]
…Proving the value of organic investment in SEO
Posted by Sophie Roberts on September 27, 2024
LondonSEO XL speaker guest post: Georgie Kemp This blog post is a summary of my talk at LondonSEO XL in June 2024. As an SEO Lead, I know just how challenging it can be to secure and maintain budgets for SEO initiatives. At LondonSEO XL 2024, I shared my approach to effectively communicating the value […]
…A basic guide to SEO A/B testing
Posted by Luke Murphy on August 6, 2024
SEOSEO StrategySite Performance
LondonSEO XL speaker guest post: Gus Pelogia This blog post is a summary of my talk at LondonSEO XL in June 2024. Back in December 2022, I was giving an end-of-year presentation to an R&D (Research and Development) higher-up at Indeed. Organic traffic and conversions were at 70% and 50% increase YoY for the specific […]
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