SEO Insights

Ecosia search engine: a greener alternative to Google

Posted by on July 4, 2022

SEO

We all want to help the planet but it can be difficult to commit to the big changes in your daily lifestyle. An easy change anyone can make is with their web browsing and Ecosia is the dream for anyone looking for a greener alternative to their search engine. What is Ecosia? Ecosia is a […]

How using structured data can drive your organic traffic

Posted by on July 4, 2022

SEO

It might not sound like much, but structured data, is a great way of helping Google understand your content. Also known as Schema Markup, you can add this piece of HTML code (a.k.a “markup”) to a page to ensure search engines understand what specific content is on the page. And yes, you’re right – it is […]

Are you ready for Google Analytics 4?

Posted by on June 30, 2022

SEO

In just over a year’s time, Google will retire its Universal Analytics (AKA GA3) platform. From July 1, 2023, Universal Analytics will no longer collect new data – so you’ll need to move quickly if you want to get a full year of data captured. If you’re a GA360 customer, you’ve got a bit longer, […]

Sustainability in SEO, saving the world one click at a time

Posted by on March 21, 2022

SEO

Tackling climate change is something that we all know is of the utmost importance, and is a topic that is virtually unavoidable today. From the rather harrowing metaphor of climate change as an apocalyptic meteor in the recent Don’t Look Up, or the heartfelt pleas of Sir David Attenborough to take climate action in “A […]…

The role of SEO in digital marketing

Posted by on February 25, 2022

SEO

SEO can sometimes end up in a silo, separate from digital marketing efforts, or even worse, treated as an afterthought. While some people don’t understand the SEO meaning in business, it’s actually essential – whether you sell online or not. Not only is SEO part of all great digital marketing strategies, but good SEO also […]…

Imposter Syndrome in the SEO industry and how this impacts client relationships

Posted by on February 24, 2022

SEO

Imposter Syndrome is undoubtedly rife in the SEO industry and general wider digital marketing space. But why do so many of us feel like imposters? We’ll explore why so many of us feel like frauds and how this can impact our client relationships. What is imposter syndrome? Before we dive into industry specifics, it’s important […]

LondonSEO Meetup – February 2022 Roundup

Posted by on February 23, 2022

Blue Array NewsConferencesMeetupsSEO

LondonSEO returned this month, with our first in-person event in two years. It’s safe to say that it’s been a long time in the making! As we know, the disruption of Covid-19 put a halt to many aspects of life. In-person networking was one of many business activities that have sadly been put on hold […]

Growth Loops for SEO

Posted by on February 16, 2022

SEO

You could be forgiven for not having heard of growth loops before. But they’re an essential part of a marketing and growth strategy having worked well for leading brands such as Uber, Netflix and Pinterest. So what are growth loops and why should we take an interest? Let’s first look at what growth loops are […]

How to create an effective SEO strategy in 2022

Posted by on January 20, 2022

Business StrategySEO

If you’re just getting to grips with SEO or want improved visibility, creating an SEO marketing strategy is a good place to start. Below, we’ve put together a guide to building your own SEO strategy for 2022 and where your priorities should lie. What is an SEO strategy? SEO – or search engine optimisation – […]…

What are the most important SEO ranking factors in 2022?

Posted by on January 6, 2022

Google Algorithm UpdatesMobile SEOSchemaSEOSEO Strategy

While SEO strategies are developed for the medium to long term, they need to include some room for flexibility. It’s well-known that new Google SEO ranking factors keep arriving without much warning. The more significant updates such as E-A-T (expertise, authoritativeness, and trustworthiness) evaluation can also make or break online business visibility almost overnight. With […]…

Creating expectation and demonstrating the ROI Of SEO

Posted by on October 8, 2021

SEO

When it comes to securing funds for marketing campaigns and convincing decision-makers that an area is worth investing in, you need to be able to predict the return on investment (ROI). The estimated ROI of a campaign determines if it’s worthwhile and if the business is likely to be seeing a greater or lesser return […]