Ignite

Blue Array Ignite

Grow your organic traffic with our dedicated 12-month program for startups & scale-ups.

Blue Array Ignite is a 12-month program specifically designed for startup SEO and GEO success. It’s perfect for young companies looking to start taking organic search seriously.

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Through Ignite, we’ve partnered with clients across a wide range of industries. This experience means that we know how to build a strategy for your website that converts.

We’ll collaborate with your developers, content writers, and wider team to ensure that our strategy is implemented correctly and aligned with your wider business goals.

Is my business eligible?

External funding

You’ve completed an external funding round (Series A onwards preferred)

Business age

Your business is under 5 years of age

Employ less than 50 people

You currently employ less than 50 people

Implementer

You have an ‘implementer’ within your business

if your business doesn’t quite meet the requirements above, but you are interested in our Ignite programme, enquire now.

What’s the difference between Blue Array’s core organic search services and Ignite?

Fundamentally both services are designed to increase organic traffic. So you might wonder what’s different about Blue Array Ignite.

Blue Array started out by working with many startups and scale-ups, and Ignite allows us to keep that going at a friendly price point. During the 12 months, we prioritise startup organic search tactics that we’ve seen frequent success from, with tailored strategies depending on your industry.

What happens after the 12 months are completed?

At the end of the 12-month period, we’ll conduct an annual review to reflect on performance and measure organic growth. This will enable you to effectively assess the benefits of the programme.

We’re confident that after just 12 months, your business will be in a great position in terms of organic traffic. At this point, you’ll have the opportunity to transition over to our Advantage

In summary

  • An opportunity to move over to our Advantage service or to Performance SEO after the 12 months is completed
  • Conduction of annual review to reflect on performance

Is organic search right for my scale-up company?

We truly believe that organic search is worth investing in for any company. However, to get the most out of the Ignite Programme, we’d recommend you tick the following boxes:

In summary

  • Organic search has been identified as a core part of your business strategy
  • You have a unique product or service offering that stands out from competitors
  • You’re able to implement recommendations
  • You can make impactful changes to your website when required
  • You’re invested for the long-term

Ignite success stories.

ZigZag

Organic clicks soared by an impressive +327% when comparing year-over-year performance.

Zigzag offers environmental stimuli and social skill development during the crucial first 16 weeks of puppyhood. This period marks a rapid brain development phase that significantly shapes their lifelong outlook.

We joined forces with Zigzag to launch their website in the US and take advantage of the significant search demand for puppy-related queries within this market. Since then, we’ve witnessed remarkable results, with organic clicks soaring by an impressive +327% year-over-year!

To achieve this growth, we focused on several key areas. We started with a thoroughly devised migration strategy, opting for a subfolder approach combined with several technical SEO considerations such as hreflang.

We then prioritised localised content requirements for the US audience, ensuring that phrases such as lead vs leash, toilet vs potty, and wider terms were accounted for and updated for our new audience. Alongside this, we strengthened EEAT signals (experience, expertise, authoritativeness, trust) across the site.

Finally, we focused on keywords and content at the bottom of the funnel, leading to an improved web-to-app conversion rate.

Togather

A 51% increase in non-brand organic clicks when comparing six months with the previous period.

Togather is a digital platform that simplifies the process of event planning by connecting planners (both professional and amateur) with a carefully curated network of suppliers across a wide range of services.

After rebranding from Feast It, our goal was to support the migration to a new domain and increase both brand awareness and conversions across a sustained period. To achieve this goal, we developed a strategic roadmap and conducted a comprehensive audit.

We initially prioritised technical SEO, given that Togather is a marketplace with a fairly large number of URLs. We also wanted to ensure that any migration actions, such as redirect mapping and legacy backlink preservation, had been implemented correctly.

We also provided recommendations for site restructuring to improve usability, including a new navigation with increased links. Alongside this, we offered strategies to maximise the ranking potential of high-value pages within the Listings, Blog and Supplier categories.

As a result, we saw a 51% increase in non-branded organic clicks at a domain level and a 94% increase in organic clicks to /listings URLs.

Download our free eGuide

Learn how to optimise your website to increase traffic, conversions and brand trust.

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Blue Array Ignite eGuide

If you’re interested in our Ignite service, please get in touch today.

“I would recommend Blue Array in a heartbeat. From the initial pitch (which they won hands down) right through to the daily running of our account, I have been so impressed. Not only by their knowledge and expertise, which runs through everyone working on our brands, but also the level of professionalism and processes in place.”

Verity Kick - Oak Tree Mobility

Verity Kick, Marketing Director at Oak Tree Mobility

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