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Category: Business Strategy

‘Google for Jobs’ – What can the Yellow Pages industry teach the Job Search industry?

July 28, 2018

Google announced on the 17th of May 2017 at Google I/O they were rolling out a job search feature and on the 16th of July this year announced the UK launch of ‘Google for Jobs’. Did jobs search need improving by Google? How has it benefited Google’s user experience? If Google for Jobs hasn’t improved […]

User generated reviews & content – What is it & why should your company be using it?

September 29, 2017

Any person looking to invest, purchase or subscribe to something online will invariably find themselves asking the same question; “can I trust them?”   As a brand, building trust with potential customers can be hard enough in real life with physical products to browse, so gaining a potential buyer’s trust online without a human presence […]