SEO Insights > Category: Business Strategy

The ‘single source of truth’: How to retain clients (and avoid getting fired)

Posted by on September 24, 2020

Read time: 9 minutes Why clients fire agencies In 2014, Australian marketing guru Darren Wolley responded to the latest Forrester Digital Outlook survey in The Guardian. On agency-client retention, his analysis was that clients often use data to post-rationalise a “largely emotional response” to ending agency relationships. This led to the claim; “it’s all about […]

How to build an SEO roadmap that delivers impact

Posted by on July 7, 2020

Summary SEO is often likened to a marathon, rather than a sprint. Unlike a traditional time-bound marketing campaign, SEO requires constant attention and work. Creating an SEO roadmap helps keep focus in check, supports cross-team collaboration, and can be a powerful tool for retaining clients. What do we mean by ‘roadmap’? Just as architectural drawings […]

Defining your SEO goals: the answer is in the sky

Posted by on April 8, 2020

COVID-19 has dramatically changed the way digital marketers are running their websites and thinking about ROI from their SEO activities and wider digital marketing spend. The implementation of North Star Goals may be the key to move them closer to a performance marketing channel than ever before. This article from our Head of SEO Kim […]

The UK Government’s response to SEO agencies vs. SEO freelancers in the face of COVID-19

Posted by on March 23, 2020

UK Chancellor Rishi Sunak announced on March the 20th that the government would take the extraordinary measure of paying up to 80% of furloughed employees’ wages. That’s up to a total of £2,500 per month, for an initial three months from the 1st of March. Freelancers however were left disappointed not to have been included […]

‘Google for Jobs’ – What can the Yellow Pages industry teach the Job Search industry?

Posted by on July 28, 2018

Google announced on the 17th of May 2017 at Google I/O they were rolling out a job search feature and on the 16th of July this year announced the UK launch of ‘Google for Jobs’. Did jobs search need improving by Google? How has it benefited Google’s user experience? If Google for Jobs hasn’t improved […]

User generated reviews & content – What is it & why should your company be using it?

Posted by on September 29, 2017

Any person looking to invest, purchase or subscribe to something online will invariably find themselves asking the same question; “can I trust them?”   As a brand, building trust with potential customers can be hard enough in real life with physical products to browse, so gaining a potential buyer’s trust online without a human presence […]