David is an SEO Director who has spent over a decade working in-house as a Digital Marketer. David is excited to now be specialising in SEO and working for a growing Agency.
Posted by David Gale on January 20, 2022
If you’re just getting to grips with SEO or want improved visibility, creating an SEO marketing strategy is a good place to start. Below, we’ve put together a guide to building your own SEO strategy for 2022 and where your priorities should lie. What is an SEO strategy? SEO – or search engine optimisation – […]…Posted by David Gale on January 6, 2022
While SEO strategies are developed for the medium to long term, they need to include some room for flexibility. It’s well-known that new Google SEO ranking factors keep arriving without much warning. The more significant updates such as E-A-T (expertise, authoritativeness, and trustworthiness) evaluation can also make or break online business visibility almost overnight. With […]…Posted by David Gale on October 8, 2021
When it comes to securing funds for marketing campaigns and convincing decision-makers that an area is worth investing in, you need to be able to predict the return on investment (ROI). The estimated ROI of a campaign determines if it’s worthwhile and if the business is likely to be seeing a greater or lesser return […]
…Posted by David Gale on September 22, 2021
Understanding and executing SEO at a strategic level is a goal that every marketer should have in mind. 49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal), with 68% of online experiences beginning with a search engine (BrightEdge). Learn how to create engaging, search engine-friendly content […]…Posted by David Gale on August 18, 2021
Blue Array are excited to announce the appointment of Jodie Harris to head up the Digital PR department at the agency. Jodie has over 13 years experience in public relations and was one of the first Digital PR’s to enter the search space after joining MediaVision in 2012. She has successfully developed and led a […]
…Posted by David Gale on August 12, 2021
SEO, or Search Engine Optimisation, is an effective strategy for driving website traffic and increasing sales, but many marketers don’t realise the important role it can play in brand awareness. Building a well-known brand among your target audience is essential for success and a common goal for all brand managers and marketers. Your brand is […]
…Posted by David Gale on June 23, 2021
Episode Summary Hello, and welcome to the latest edition of the Blue Array broadcast. This week I had the opportunity to speak with Matt Johnson, senior growth marketing manager at GoCardless. During our conversation, we discussed GoCardless, his award winning content strategy, which has helped them to achieve incredible organic growth over the past 18 […]
…Posted by David Gale on June 5, 2021
The importance of SEO to a modern-day digital marketing plan is non-negotiable, but it’s not always easy to secure the resources or budgets needed for implementation. This is usually because the business decision makers, sitting at board and C suite level, don’t understand its potential value to the business or why it should be prioritised […]
…Posted by David Gale on April 22, 2021
Episode Summary In this week’s edition we are joined by Andrew Jervis, the CEO and co-founder of ClickMechanic. ClickMechanic is the UK’s market leading platform that connects car owners who need repairs, servicing and inspections to the UK’s best mechanics. Andrew discusses the formation of clickMechanic and its origins back in 2012. We have a […]
…Posted by David Gale on March 21, 2021
Episode Summary In our debut episode David Gale (Business Marketing Director) had the pleasure of speaking with James McAulay, the co-founder and CEO of Encore Musicians – one of the largest marketplaces for booking live musicians in the world. James reflects on the challenges he and his business faced during the pandemic last year, and […]
…Posted by David Gale on February 17, 2020
SEO specialists ‘open source’ training in new Blue Array Academy The UK’s largest specialist SEO agency Blue Array has today launched The Blue Array Academy, offering courses that teach SEO to both in-house SEOs and agency staff. The courses, hosted by TV presenter Georgie Barrat from The Gadget Show, have been created at the highest […]
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