SEO Insights > Category: User Generated Content

Google Local Guides – Can we trust them?

Posted by on September 30, 2017

The Google Local Guides program has been hovering around for a while now, with users able to earn points for their contributions to the program. But if anyone can contribute, what’s stopping people from being untruthful? Thus damaging a business’ reputation as well as being bad for local SEO. Let’s backtrack… What is the local […]

User generated reviews & content – What is it & why should your company be using it?

Posted by on September 29, 2017

Any person looking to invest, purchase or subscribe to something online will invariably find themselves asking the same question; “can I trust them?”   As a brand, building trust with potential customers can be hard enough in real life with physical products to browse, so gaining a potential buyer’s trust online without a human presence […]