Keyword research by region and by app store

Exhaustive keyword research is an essential element of improving app store visibility. It’s important that your keyword research has a focus on the different app stores and locations/languages. Search habits can differ from app store to app store and between different locations/languages.

We’ll provide a prioritised list of keywords for each individual target location/language and app store.

Optimisation of your app metadata to help people find your app

By including the right keywords in the right places within your metadata, you can optimise your app list to appear for relevant terms within app stores. Not only that, through displaying an engaging title, subtitle and description you can also improve CTR from search results.

We’ll provide recommendations for both the Apple App Store and the Google Play Store.

Make the most of your app listing creatives

The visual elements in app stores are crucial for conversion rates and user appeal. It is important to use high-quality and robust visual elements that create a solid first impression with the users.

We undertake a thorough review of your own and your competitors’ app listing creatives to gain a full understanding of the benchmarks within the industry. We will then provide detailed recommendations on how your app creatives should be improved to ultimately improve app CTR

A review playbook tailored to your needs

Ratings & reviews are a key part of any ASO strategy. App store algorithms are heavily influenced by them both (mostly through volume) and so is user conversion (mostly through quality). It’s important that you get the perfect balance between quantity and quality.

We run sentiment analysis of your app store listing reviews, along with your competitors. This allows us to then produce a tailored review playbook with recommendations on how you can gather more ratings, respond to user reviews and address issues and also use the information to improve the app and as market research.

Measurement & analysis of your app’s organic performance

It’s important to monitor the success of any ASO campaign. We’ll provide ongoing reports based around how key metrics have changed since the implementation of the ASO recommendations.

Through our performance analysis, you will get a clearer picture of the relationship between non-branded keyword rankings and app store organic performance to measure the success of your ASO campaign.

Drive more users through a focused content & deep-linking strategy

Of course, any ASO strategy needs to focus on improving the app listing elements. However, we also need to focus on driving more users to the app listing from outside the app store.

We will provide recommendations around how deep-linking can be used alongside your content strategy and any campaigns to drive more relevant users to your app.

Drive new users to your app through your onsite content strategy

While we’ll focus on optimising your app to appear for relevant searching within app stores. it’s also important that you take full advantage of ways you can drive new users to your app through your SEO strategy.

We’ll provide detailed recommendations on how you can target the app-based searches, as well as related informational content that will tie into the features of the app to drive more downloads.

Using Digital PR to build authority & awareness

Creating a tailored DPR content strategy, we’ll utilise key messaging and aspects of the app for press coverage and brand awareness. Creating mini-stories that tie into the app users and topics related to the brand.