Posted by Simon Schnieders on September 23, 2025
There’s a fair amount of discourse, understandably, surrounding generative AI and its many applications. One thing that proves extremely interesting is its potential to build on and improve a brand’s reputation, as well as render that brand invisible if the sentiment surrounding it is negative. Here at Blue Array, we have firsthand experience of having […]
…Posted by Simon Schnieders on July 8, 2025
In the era of AI-powered platforms such as ChatGPT, Gemini, and other Large Language Models (LLMs), Blue Array recognises the need for a transformative approach to content creation. As LLMs become pivotal in guiding brand recommendations and product discovery, our strategies must evolve to ensure content is both discoverable and influential in AI-driven ecosystems. This […]
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