In addition to heading up Blue Array as its Founder, Simon also finds time to pass on his business expertise as an angel investor and advisor at ClickMechanic.com, an advisor at Safebuy.org.uk and as a mentor at 500 Startups, Wayra and TechHub.
Posted by Simon Schnieders on July 8, 2025
In the era of AI-powered platforms such as ChatGPT, Gemini, and other Large Language Models (LLMs), Blue Array recognises the need for a transformative approach to content creation. As LLMs become pivotal in guiding brand recommendations and product discovery, our strategies must evolve to ensure content is both discoverable and influential in AI-driven ecosystems. This […]
…Posted by Simon Schnieders on June 23, 2025
‘The death of the click’, or zero-click from search, is happening. Perhaps not as dramatically as the term suggests, as we’ll explain in a bit, but major organic traffic changes are incoming. This, as you are likely already aware, all comes down to major changes in search technology—namely, the rollout of Gen AI—and how users […]
…Posted by Simon Schnieders on May 14, 2025
The one thing that remains constant in search is the constant major changes that are pushed through. But, one of the biggest changes – a clickless web – is already happening. A period of big upheaval is on its way. This is all thanks to the impact of Generative AI and we’re starting to see […]
…Posted by Simon Schnieders on May 11, 2023
Intro At Google’s annual developer conference (Google I/O) yesterday (May 10th), it was announced that Google will seek to begin testing search results infused with generative artificial intelligence technology. This is their answer to disruptors such as ChatGPT (baked into Bing). Whilst this is currently only in testing/beta, it could mean a change in the […]
…Posted by Simon Schnieders on February 16, 2022
You could be forgiven for not having heard of growth loops before. But they’re an essential part of a marketing and growth strategy having worked well for leading brands such as Uber, Netflix and Pinterest. So what are growth loops and why should we take an interest? Let’s first look at what growth loops are […]
…Posted by Simon Schnieders on July 20, 2021
SEO – get it right, and it will deliver fantastic business results with a strong ROI. After all, 68% of online experiences start with a search engine. Whether you’re looking for leads or sales, a well-executed SEO plan can drive performance that will have a positive impact on your business goals. Getting SEO right takes expertise, […]…Posted by Simon Schnieders on March 23, 2020
UK Chancellor Rishi Sunak announced on March the 20th that the government would take the extraordinary measure of paying up to 80% of furloughed employees’ wages. That’s up to a total of £2,500 per month, for an initial three months from the 1st of March. Freelancers however were left disappointed not to have been included […]
…Posted by Simon Schnieders on October 7, 2018
On August the 1st Google launched a broad core algorithmic update nicknamed the ‘Medic Update’. Whilst there’s been a lot of opinion about what the August 1st update might have been related to, very few have written about recovery and the correlation of recovery. We believe this approach, can better help with understanding causation […]
…Posted by Simon Schnieders on July 28, 2018
Google announced on the 17th of May 2017 at Google I/O they were rolling out a job search feature and on the 16th of July this year announced the UK launch of ‘Google for Jobs’. Did jobs search need improving by Google? How has it benefited Google’s user experience? If Google for Jobs hasn’t improved […]
…Posted by Simon Schnieders on January 15, 2018
Today is so-called “Blue Monday” – allegedly it’s the most depressing day of the year. However, it’s a complete hoax – pseudoscience – made up by a PR company. Here’s instead 5 great reasons to celebrate your day; The 2018 TCS New York City Marathon application opens. What better motivation to really kick start your […]
…Posted by Simon Schnieders on October 23, 2017
Caroline Wilson has had a stratospheric career to date. From SEO executive at Zoopla the £1bn IPO unicorn where she transitioned to Search Manager and then Performance Marketing Manager, she then went to Movebubble as their CMO and Bizzby as their Head of Digital Growth. Not entirely satisfied with the world of marketing Caroline […]
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