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Simon Schnieders

In addition to heading up Blue Array as its Founder, Simon also finds time to pass on his business expertise as an angel investor and advisor at, an advisor at and as a mentor at 500 Startups, Wayra and TechHub.

Posts by Simon Schnieders

The August 1st 2018 core Google update and a story of recovery

Posted on October 7, 2018

On August the 1st Google launched a broad core algorithmic update nicknamed the ‘Medic Update’.   Whilst there’s been a lot of opinion about what the August 1st update might have been related to, very few have written about recovery and the correlation of recovery. We believe this approach, can better help with understanding causation […]

‘Google for Jobs’ – What can the Yellow Pages industry teach the Job Search industry?

Posted on July 28, 2018

Google announced on the 17th of May 2017 at Google I/O they were rolling out a job search feature and on the 16th of July this year announced the UK launch of ‘Google for Jobs’. Did jobs search need improving by Google? How has it benefited Google’s user experience? If Google for Jobs hasn’t improved […]

It’s Blue (Array) Monday 2018 – Five great reasons to be happy

Posted on January 15, 2018

Today is so-called “Blue Monday” – allegedly it’s the most depressing day of the year. However, it’s a complete hoax – pseudoscience – made up by a PR company. Here’s instead 5 great reasons to celebrate your day; The 2018 TCS New York City Marathon application opens. What better motivation to really kick start your […]

Changing careers from SEO to Developer

Posted on October 23, 2017

Caroline Wilson has had a stratospheric career to date. From SEO executive at Zoopla the £1bn IPO unicorn where she transitioned to Search Manager and then Performance Marketing Manager, she then went to Movebubble as their CMO and Bizzby as their Head of Digital Growth.   Not entirely satisfied with the world of marketing Caroline […]

Flexible Sampling from Google has replaced First Click Free

Posted on October 8, 2017

Google have removed First Click Free (FCF) as a requirement for walled content in News and Search citing that publishers know what strategy works for them. Google now actively encouraging publishers to experiment with different free sampling schemes, as long as they stay within the updated webmaster guidelines. We reached out to Google representatives to […]

SEO acronym busting for 2017 – AO, FS, PAA, the MFI and more!?

Posted on September 26, 2017

In the ever changing landscape of SEO there is often a raft of new acronyms to wade through. In this article we tackle a few we’ve seen most frequently and are probably guilty of contributing toward the proliferation of. Finally, why SEO needs a completely new definition.   What is ASO? – App Store Optimisation […]

Driving SEO traffic to the insurance industry using serendipitous search

Posted on September 10, 2017

An industry reliant on paid search Paid search is heavily utilised within the insurance industry, as companies are constantly competing to harvest as many as clicks from relevant keyword searches as possible via Google’s auction model. However, this reliance on paid search has also meant that the insurance industry is notoriously expensive for paid search […]

The Google antitrust floodgates are open

Posted on August 15, 2017

The Google antitrust floodgates may soon open for other industries impacted by their verticalisation of search results.

Will Facebook if not Google make you prioritise site performance?

Posted on August 4, 2017

Standing atop the podium Recently, the fastest humans on the planet descended upon London for the World Athletics Championships, with the quickest getting to stand at the top of the podium and collect their gold winner’s medal. At the Championships, the ranking for speed was clear. Interestingly, the same will soon be happening within Facebook […]

Will Brexit Impact Google’s ‘Right to be Forgotten’?

Posted on December 2, 2016

Since June 2016, the UK has been in a state of uncertainty. Leading up to the EU referendum, commentators debated on the impact of the UK leaving Europe from the strength of the economy, access to the single market and immigration, experts all weighed in with their say.   An issue that was less talked […]