Simon Schnieders

In addition to heading up Blue Array as its Founder, Simon also finds time to pass on his business expertise as an angel investor and advisor at, an advisor at and as a mentor at 500 Startups, Wayra and TechHub.

Posts by Simon Schnieders

Google I/O update

Posted by on May 11, 2023

Intro At Google’s annual developer conference (Google I/O) yesterday (May 10th), it was announced that Google will seek to begin testing search results infused with generative artificial intelligence technology. This is their answer to disruptors such as ChatGPT (baked into Bing). Whilst this is currently only in testing/beta, it could mean a change in the […]

Growth Loops for SEO

Posted by on February 16, 2022

You could be forgiven for not having heard of growth loops before. But they’re an essential part of a marketing and growth strategy having worked well for leading brands such as Uber, Netflix and Pinterest. So what are growth loops and why should we take an interest? Let’s first look at what growth loops are […]

How to choose the right SEO agency

Posted by on July 20, 2021

SEO – get it right, and it will deliver fantastic business results with a strong ROI. After all, 68% of online experiences start with a search engine. Whether you’re looking for leads or sales, a well-executed SEO plan can drive performance that will have a positive impact on your business goals. Getting SEO right takes expertise, […]…

The UK Government’s response to SEO agencies vs. SEO freelancers in the face of COVID-19

Posted by on March 23, 2020

UK Chancellor Rishi Sunak announced on March the 20th that the government would take the extraordinary measure of paying up to 80% of furloughed employees’ wages. That’s up to a total of £2,500 per month, for an initial three months from the 1st of March. Freelancers however were left disappointed not to have been included […]

The August 1st 2018 core Google update and a story of recovery

Posted by on October 7, 2018

On August the 1st Google launched a broad core algorithmic update nicknamed the ‘Medic Update’.   Whilst there’s been a lot of opinion about what the August 1st update might have been related to, very few have written about recovery and the correlation of recovery. We believe this approach, can better help with understanding causation […]

‘Google for Jobs’ – What can the Yellow Pages industry teach the Job Search industry?

Posted by on July 28, 2018

Google announced on the 17th of May 2017 at Google I/O they were rolling out a job search feature and on the 16th of July this year announced the UK launch of ‘Google for Jobs’. Did jobs search need improving by Google? How has it benefited Google’s user experience? If Google for Jobs hasn’t improved […]

It’s Blue (Array) Monday 2018 – Five great reasons to be happy

Posted by on January 15, 2018

Today is so-called “Blue Monday” – allegedly it’s the most depressing day of the year. However, it’s a complete hoax – pseudoscience – made up by a PR company. Here’s instead 5 great reasons to celebrate your day; The 2018 TCS New York City Marathon application opens. What better motivation to really kick start your […]

Changing careers from SEO to Developer

Posted by on October 23, 2017

Caroline Wilson has had a stratospheric career to date. From SEO executive at Zoopla the £1bn IPO unicorn where she transitioned to Search Manager and then Performance Marketing Manager, she then went to Movebubble as their CMO and Bizzby as their Head of Digital Growth.   Not entirely satisfied with the world of marketing Caroline […]

Flexible Sampling from Google has replaced First Click Free

Posted by on October 8, 2017

Google have removed First Click Free (FCF) as a requirement for walled content in News and Search citing that publishers know what strategy works for them. Google now actively encouraging publishers to experiment with different free sampling schemes, as long as they stay within the updated webmaster guidelines. We reached out to Google representatives to […]

SEO acronym busting for 2017 – AO, FS, PAA, the MFI and more!?

Posted by on September 26, 2017

In the ever changing landscape of SEO there is often a raft of new acronyms to wade through. In this article we tackle a few we’ve seen most frequently and are probably guilty of contributing toward the proliferation of. Finally, why SEO needs a completely new definition.   What is ASO? – App Store Optimisation […]

Driving SEO traffic to the insurance industry using serendipitous search

Posted by on September 10, 2017

An industry reliant on paid search Paid search is heavily utilised within the insurance industry, as companies are constantly competing to harvest as many as clicks from relevant keyword searches as possible via Google’s auction model. However, this reliance on paid search has also meant that the insurance industry is notoriously expensive for paid search […]