Kim Dewe

Kim is the Head of SEO at Blue Array. With a particular interest in SEO for startups, analytics and the nuances that affect SEO, Kim has come along way since her days moonlighting on MySpace outside school hours. Outside of trying to be in your top 8, Kim has a knack for running and learning web development.

Posts by Kim Dewe

What are the most important SEO ranking factors in 2022?

Posted by on January 6, 2022

While SEO strategies are developed for the medium to long term, they need to include some room for flexibility. It’s well-known that new Google SEO ranking factors keep arriving without much warning. The more significant updates such as E-A-T (expertise, authoritativeness, and trustworthiness) evaluation can also make or break online business visibility almost overnight. With […]…

How to become a professional SEO expert

Posted by on September 22, 2021

Understanding and executing SEO at a strategic level is a goal that every marketer should have in mind. 49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal), with 68% of online experiences beginning with a search engine (BrightEdge). Learn how to create engaging, search engine-friendly content […]…

Defining your SEO goals: the answer is in the sky

Posted by on April 8, 2020

COVID-19 has dramatically changed the way digital marketers are running their websites and thinking about ROI from their SEO activities and wider digital marketing spend. The implementation of North Star Goals may be the key to move them closer to a performance marketing channel than ever before. This article from our Head of SEO Kim […]

“Unnatural links from your site” – Google Manual Action Recovery [Advice & Case Study]

Posted by on January 17, 2019

We recently had a client recover from a manual action placed by Google (sometimes also called a ‘manual penalty’) for “unnatural links from your site”. This is one of the many manual actions a website can receive for infringing Google’s webmaster quality guidelines. Google’s documentation states that this manual action occurs when “Google has detected […]

5 Essential SEO Tools you need to know for 2018

Posted by on January 18, 2018

5 Essential SEO Tools I’ll Be Using in 2018 When it comes to finding the right search engine optimisation (SEO) tools for the job we’re fortunately spoilt for choice. Whether you’re looking solely for free tools or you have some budget to spend on a tool offering premium features, there are tools to serve even the […]

Spammy structured data markup? How to review your AggregateRating Schema

Posted by on October 29, 2017

Whether through an innocent mistake or malicious intent, Google is still cracking down heavily on  webmasters whose schema markup violates their strict Structured Data Guidelines and Webmaster Guidelines. Schema (or Structured Data Markup) provides webmasters with a way to help search engines better understand the content of a webpage. When correctly implemented, the markup can […]