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Ben Howe

SEO Manager Ben is a career marketer with a near-obstinate belief that bullet-proof operations are the backbone of organic search success. He's particularly interested in the characteristics of high performing teams, and has previously helped two large generalist marketing departments establish and embed specialist functions and processes.

Posts by Ben Howe

Pro-tips: successful domain acquisitions

Posted on June 16, 2020

Chapters Introduction Five credible types of domain acquisition Making the right judgement How to successfully vet opportunities Recognising snake oil when you see it Carrying out a domain transaction Post-acquisition: KPIs to consider Summary Introduction Contemporary SEO is hard work. Those who’ve been in the game long enough can reminisce about the hacks of yore, […]

International SEO: How to grow an overseas audience

Posted on April 14, 2020

Optimising a website for an international audience is often hailed as one of the least straightforward areas of SEO. To properly execute on an international SEO strategy requires a strong understanding of technical SEO but there are often many important factors that go unconsidered.  This article by SEO Manager, Ben Howe covers:  Structuring your site […]