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Ben Howe

SEO Manager Ben is a career marketer with a near-obstinate belief that bullet-proof operations are the backbone of organic search success. He's particularly interested in the characteristics of high performing teams, and has previously helped two large generalist marketing departments establish and embed specialist functions and processes.

Posts by Ben Howe

The ‘single source of truth’: How to retain clients (and avoid getting fired)

Posted on September 24, 2020

Read time: 9 minutes Why clients fire agencies In 2014, Australian marketing guru Darren Wolley responded to the latest Forrester Digital Outlook survey in The Guardian. On agency-client retention, his analysis was that clients often use data to post-rationalise a “largely emotional response” to ending agency relationships. This led to the claim; “it’s all about […]

Pro-tips: successful domain acquisitions

Posted on June 16, 2020

Chapters Introduction Five credible types of domain acquisition Making the right judgement How to successfully vet opportunities Recognising snake oil when you see it Carrying out a domain transaction Post-acquisition: KPIs to consider Summary Introduction Contemporary SEO is hard work. Those who’ve been in the game long enough can reminisce about the hacks of yore, […]

International SEO: How to grow an overseas audience

Posted on April 14, 2020

Optimising a website for an international audience is often hailed as one of the least straightforward areas of SEO. To properly execute on an international SEO strategy requires a strong understanding of technical SEO but there are often many important factors that go unconsidered.  This article by SEO Manager, Ben Howe covers:  Structuring your site […]