SEO Manager Ben is a career marketer with a near-obstinate belief that bullet-proof operations are the backbone of organic search success. He's particularly interested in the characteristics of high performing teams, and has previously helped two large generalist marketing departments establish and embed specialist functions and processes.
Posted by Ben Howe on September 24, 2020
Read time: 9 minutes Why clients fire agencies In 2014, Australian marketing guru Darren Wolley responded to the latest Forrester Digital Outlook survey in The Guardian. On agency-client retention, his analysis was that clients often use data to post-rationalise a “largely emotional response” to ending agency relationships. This led to the claim; “it’s all about […]
…Posted by Ben Howe on June 16, 2020
Chapters Introduction Five credible types of domain acquisition Making the right judgement How to successfully vet opportunities Recognising snake oil when you see it Carrying out a domain transaction Post-acquisition: KPIs to consider Summary Introduction Contemporary SEO is hard work. Those who’ve been in the game long enough can reminisce about the hacks of yore, […]
…Posted by Ben Howe on April 14, 2020
Optimising a website for an international audience is often hailed as one of the least straightforward areas of SEO. To properly execute on an international SEO strategy requires a strong understanding of technical SEO but there are often many important factors that go unconsidered. This article by SEO Manager, Ben Howe covers: Structuring your site […]
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