Gregory is a Senior SEO Manager at Blue Array. Previously he worked at an E-Commerce store focusing predominantly on PPC and social media marketing. One aspiration Gregory hopes to achieve is to create his own clothing line or apparel company. In his spare time, Gregory enjoys playing and watching football (especially if his team is winning).
Posted by Gregory Edwards on September 2, 2026
When catching up on the latest organic search news, someone is usually sounding the alarm that zero-click searches are killing their content, and as a result, their traffic with it. Some sites genuinely are at the mercy of AI answers summarising their content and satisfying users before they click. But not every zero-click search is […]
…Posted by Gregory Edwards on February 18, 2026
AI has revolutionised the search industry and conversion pathways for users, with sites reporting that AI traffic converts 9 times better than traditional search. Agentic AI is the most recent wavelength within the AI space, with ChatGPT’s Agent Mode and Google’s AI Mode both incorporating agentic capabilities. It’s imperative that you’re not neglecting users accessing […]
…Posted by Gregory Edwards on May 29, 2024
Traditional e-commerce websites aren’t the only places online where things can be bought and sold. Take the marketplace website. It’s likely that you’ll be familiar with these types of sites, and if you’ve clicked on this article, you might even run one yourself! If you manage a marketplace website, you might be wondering if SEO […]
…Posted by Gregory Edwards on July 6, 2018
Running an e-commerce website can be difficult: Adding new products on a weekly basis, ensuring that your stock levels are correct and trying to compete with other sites that are selling the exact same products as you can be a challenge. To ensure that this effort pays off, I’ve compiled a beginners guide to helping […]
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