Archie is an SEO manager at Blue Array. He works with a range of clients at Blue Array by delivering SEO strategies grounded in data, insight and creativity. Outside of work he enjoys spending time with his daughter as well as being left disappointed by various sports teams.
Posted by Archie Keen on December 3, 2025
As SEOs, we can be somewhat sceptical of change. The good news is, here we will be discussing a long-lasting pillar of successful SEO strategies: technical SEO. Specifically, why tech SEO is still important today in a world of AI overviews, LLMs and ever-changing acronyms and buzzwords. Technical SEO is one of three core areas […]
…Posted by Archie Keen on December 18, 2024
Paid and organic marketing strategies may first appear to be on opposite ends of the marketing spectrum. However, despite their differences, they work best when given equal weight rather than treated as separate entities. Balanced paid and organic activity is essential to producing a cohesive marketing strategy that drives real, tangible results. Think of paid […]
…Posted by Archie Keen on June 28, 2023
You can be forgiven for thinking that quick wins don’t exist in the world of search engine optimisation. SEO professionals tend to talk in months and years, rather than days and weeks, and most will warn you away from promises of instant results, as this is at best unrealistic, and at worst, a site penalty in […]
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