Lauren is a Digital PR Director at Blue Array. With over 7 years in the industry, Lauren has worked both in-house and agency-side for a variety of sectors including B2B, Fashion, Retail, Finance, Tech and Lifestyle Brands. Lauren’s specialities are Digital PR audits, brand building and data-driven and reactive PR. Lauren has a great track record of building an authoritative online presence for clients, most notably securing features in high-quality publications such as the Telegraph, The Standard, Metro, BBC News, LadBible, Cosmopolitan, Vogue and Forbes, to name a few.
Posted by Lauren Hewitt Crabb on December 10, 2025
In 2025, the SEO and Digital PR industry has been dominated by one topic: AI search. As major platforms roll out AI overviews, conversational search, and LLM-powered recommendations, many brands have started noticing an impact on traditional search visibility. Understandably, clients are asking the same question: “What does this mean for our brand?” The reality […]
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