Jodie Harris

Understanding Digital PR vs. Traditional PR

Posted by Jodie Harris on March 23, 2023

Digital PR is basically ethical link building, right? Well I’d argue that’s an over-simplification, though securing backlinks is undoubtedly a key objective. Digital PR aims to positively represent and raise the visibility of a brand online, within its target audience. Good campaigns deliver backlinks and build topic authority that helps sites rank for non-branded search […]