Jodie Harris

Posts by Jodie Harris

Understanding Digital PR vs. Traditional PR

Posted by on March 23, 2023

Digital PR is basically ethical link building, right? Well I’d argue that’s an over-simplification, though securing backlinks is undoubtedly a key objective. Digital PR aims to positively represent and raise the visibility of a brand online, within its target audience. Good campaigns deliver backlinks and build topic authority that helps sites rank for non-branded search […]