Posted by Luci Wood on January 2, 2018
What do Google’s recent SERP (search engine results pages) changes mean for SEO? There has been a lot of chatter in the industry for as long as I can recall where digital hacks have heralded the ‘Death of SEO’. Although this is nothing new, a few developments by Google in early December 2017 look to […]
…Posted by Luci Wood on November 27, 2017
A recent article on Search Engine Land has highlighted a drop in the number of Featured Snippets appearing in Google’s Search Engine Results Pages (SERPs), with a particularly significant reduction in their use seen since October. Instead, it appears that Google is introducing more ‘Knowledge Panels’. Usually placed on the right-hand side of the SERPs, […]
…Posted by Luci Wood on November 13, 2017
SEO landscape for 2017 In a whistle-stop tour through the undulating landscape of SERPs, we take a look at the more prevalent changes that 2017 has brought and what this has meant for an SEO’s day job. From the growing popularity of voice assistants, a sharp rise in websites migrating on the ‘https’ train […]
…Posted by Luci Wood on November 7, 2017
Video snippets are starting to appear increasingly in Google’s SERPs, often replacing the “traditional” text-based featured snippets we have now seen for a few years. With this being a fresh new tactic, it seems many are trying to optimise their videos to gain this featured snippet position. However, are we focusing on this prematurely? […]
…Posted by Luci Wood on October 30, 2017
A recent tweet by Google Webmasters, picked up by the ever-vigilant Barry Schwartz in a Search Engine Roundtable article, suggested that the hreflang attribute should not be implemented when the pages only include minor regional changes. In this instance – differences in the currency used across multiple English language speaking pages. However, on Google’s […]
…Posted by Luci Wood on October 29, 2017
Almost every business is now using content marketing in their business strategies – content marketing was rated the most important technique for driving incremental sales this year by ‘Smart Insights’ in their 2017 marketing trends article Content marketing can offer huge potential business growth in many forms and mediums. However, if the content you are […]
…Posted by Kim Dewe on October 29, 2017
Whether through an innocent mistake or malicious intent, Google is still cracking down heavily on webmasters whose schema markup violates their strict Structured Data Guidelines and Webmaster Guidelines. Schema (or Structured Data Markup) provides webmasters with a way to help search engines better understand the content of a webpage. When correctly implemented, the markup can […]
…Posted by Simon Schnieders on October 8, 2017
Google have removed First Click Free (FCF) as a requirement for walled content in News and Search citing that publishers know what strategy works for them. Google now actively encouraging publishers to experiment with different free sampling schemes, as long as they stay within the updated webmaster guidelines. We reached out to Google representatives to […]
…Posted by Luci Wood on October 4, 2017
Google have been making big changes to Search Console over the last couple of months, including the introduction of a completely revamped Index Coverage Status report. Webmasters have always been able to access information about the number of webpages that are indexed on Google through Search Console’s Index Status Report. However the new feature (which […]
…Posted by Luci Wood on September 29, 2017
Any person looking to invest, purchase or subscribe to something online will invariably find themselves asking the same question; “can I trust them?” As a brand, building trust with potential customers can be hard enough in real life with physical products to browse, so gaining a potential buyer’s trust online without a human presence […]
…Posted by Simon Schnieders on August 15, 2017
The Google antitrust floodgates may soon open for other industries impacted by their verticalisation of search results.
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