SEO Insights > Category: Technical SEO

BrightonSEO – Command Line (Terminal) Hacks for SEO Cheat Sheet

Posted by on May 4, 2018

On Friday 27th April 2018, I spoke at one of the UK’s largest SEO events –  BrightonSEO, kicking off the day as part of an awesome Technical SEO Session with Emily Mace from Oban Digital (who talked about utilising Hreflang) and Tom Anthony from Distilled (who covered HTTP/2) also speaking. This was the first time […]

A Comparison of Cloud Services for Screaming Frog & other Website Crawling Software

Posted by on March 10, 2018

Here at Blue Array we crawl a large number of websites which vary massively in size; typically they can be anything from 100 to 1 million+ pages. For smaller websites we use a couple of different crawlers; Screaming Frog and Sitebulb. However, when we need to crawl really really big websites (i.e. with millions of […]

5 Essential SEO Tools you need to know for 2018

Posted by on January 18, 2018

5 Essential SEO Tools I’ll Be Using in 2018 When it comes to finding the right search engine optimisation (SEO) tools for the job we’re fortunately spoilt for choice. Whether you’re looking solely for free tools or you have some budget to spend on a tool offering premium features, there are tools to serve even the […]

How to remove duplicates from Google Sheets using Mac OS’s terminal

Posted by on November 2, 2017

How to remove duplicates from Google Sheets using Mac OS’s terminal. We have recently come across a few issues while using Google Sheets & Excel to process large amounts of keyword data; namely to combine and deduplicate competitor data when doing a keyword gap analysis. Doing this sort of process within Google Sheets can take […]

Are Google giving conflicting information about hreflang?

Posted by on October 30, 2017

A recent tweet by Google Webmasters, picked up by the ever-vigilant Barry Schwartz in a Search Engine Roundtable article, suggested that the hreflang attribute should not be implemented when the pages only include minor regional changes. In this instance – differences in the currency used across multiple English language speaking pages.   However, on Google’s […]

Changing careers from SEO to Developer

Posted by on October 23, 2017

Caroline Wilson has had a stratospheric career to date. From SEO executive at Zoopla the £1bn IPO unicorn where she transitioned to Search Manager and then Performance Marketing Manager, she then went to Movebubble as their CMO and Bizzby as their Head of Digital Growth.   Not entirely satisfied with the world of marketing Caroline […]

Flexible Sampling from Google has replaced First Click Free

Posted by on October 8, 2017

Google have removed First Click Free (FCF) as a requirement for walled content in News and Search citing that publishers know what strategy works for them. Google now actively encouraging publishers to experiment with different free sampling schemes, as long as they stay within the updated webmaster guidelines. We reached out to Google representatives to […]

Index Coverage Status report – How to use it to understand and improve your website’s indexation

Posted by on October 4, 2017

Google have been making big changes to Search Console over the last couple of months, including the introduction of a completely revamped Index Coverage Status report. Webmasters have always been able to access information about the number of webpages that are indexed on Google through Search Console’s Index Status Report. However the new feature (which […]

SEO web crawling software – How they can help you understand your website

Posted by on September 11, 2017

  SEO understanding level – Basic to Medium There have been a significant number of recent updates within the world of SEO web crawling software. Of particular note, Screaming Frog released the latest version of their crawling software –  updated to incorporate a fresher, more visual appearance.